Ryman Hospitality Properties advertising spend, FY2025

Ryman Hospitality Properties (RHP) reported $78.5M of advertising expense for the fiscal year ended Dec 31, 2025. That is 3.0% of revenue of $2.6B. Up 9.9% from FY2024.

Ad spend, FY2025
$78.5M
year ended Dec 31, 2025
Change vs prior year
+9.9%
vs FY2024
Share of revenue
3.0%
of $2.6B revenue
Rank by ad spend
#384
of 458 companies

Key facts

  • Ad spend is 2.1x its FY2015 level ($36.7M), slower than revenue (2.4x).
  • FY2025 is the highest year on file, going back to FY2009.
  • Largest increase +57.4% in FY2021; largest cut -56.8% in FY2020.
  • Ad spend has risen 5 years in a row.
  • Ad spend is 3.0% of revenue, down from 4.4% in FY2020.
  • Ryman Hospitality Properties spends more on advertising than 16% of the 458 US-listed companies tracked. Its ad-to-revenue ratio is below the median of 4.6%.

Ad spend by fiscal year

$0 $20M $40M $60M $80M FY2009 (ended 2009-12-31): $18.7M FY2010 (ended 2010-12-31): $25.6M 2010 FY2011 (ended 2011-12-31): $22.2M FY2012 (ended 2012-12-31): $21.8M FY2013 (ended 2013-12-31): $28.8M 2013 FY2014 (ended 2014-12-31): $33.3M FY2015 (ended 2015-12-31): $36.7M FY2016 (ended 2016-12-31): $36.7M 2016 FY2017 (ended 2017-12-31): $38.4M FY2018 (ended 2018-12-31): $41.2M FY2019 (ended 2019-12-31): $53.2M 2019 FY2020 (ended 2020-12-31): $23M FY2021 (ended 2021-12-31): $36.2M FY2022 (ended 2022-12-31): $55.1M 2022 FY2023 (ended 2023-12-31): $65M FY2024 (ended 2024-12-31): $71.4M FY2025 (ended 2025-12-31): $78.5M 2025 $78.5M

Ad spend as % of revenue

0% 2% 4% 6% FY2009 (ended 2009-12-31): 2.1% FY2010 (ended 2010-12-31): 3.3% 2010 FY2011 (ended 2011-12-31): 2.3% FY2012 (ended 2012-12-31): 2.2% FY2013 (ended 2013-12-31): 3.0% 2013 FY2014 (ended 2014-12-31): 3.2% FY2015 (ended 2015-12-31): 3.4% FY2016 (ended 2016-12-31): 3.2% 2016 FY2017 (ended 2017-12-31): 3.2% FY2018 (ended 2018-12-31): 3.2% FY2019 (ended 2019-12-31): 3.3% 2019 FY2020 (ended 2020-12-31): 4.4% FY2021 (ended 2021-12-31): 3.9% FY2022 (ended 2022-12-31): 3.1% 2022 FY2023 (ended 2023-12-31): 3.0% FY2024 (ended 2024-12-31): 3.1% FY2025 (ended 2025-12-31): 3.0% 2025 3.0%

History

Download CSV
Fiscal year Period end Ad spend YoY Revenue Ad / revenue Tag Filing
FY2025 Dec 31, 2025 $78.5M +9.9% $2.6B 3.0% AdvertisingExpense 10-K Feb 24, 2026
FY2024 Dec 31, 2024 $71.4M +9.8% $2.3B 3.1% AdvertisingExpense 10-K Feb 24, 2026
FY2023 Dec 31, 2023 $65M +18.0% $2.2B 3.0% AdvertisingExpense 10-K Feb 24, 2026
FY2022 Dec 31, 2022 $55.1M +52.2% $1.8B 3.1% AdvertisingExpense 10-K Feb 21, 2025
FY2021 Dec 31, 2021 $36.2M +57.4% $939M 3.9% AdvertisingExpense 10-K Feb 23, 2024
FY2020 Dec 31, 2020 $23M -56.8% $524M 4.4% AdvertisingExpense 10-K Feb 24, 2023
FY2019 Dec 31, 2019 $53.2M +29.1% $1.6B 3.3% AdvertisingExpense 10-K Feb 25, 2022
FY2018 Dec 31, 2018 $41.2M +7.3% $1.3B 3.2% AdvertisingExpense 10-K Feb 26, 2021
FY2017 Dec 31, 2017 $38.4M +4.6% $1.2B 3.2% AdvertisingExpense 10-K Feb 25, 2020
FY2016 Dec 31, 2016 $36.7M 0.0% $1.1B 3.2% AdvertisingExpense 10-K Feb 26, 2019
FY2015 Dec 31, 2015 $36.7M +10.2% $1.1B 3.4% AdvertisingExpense 10-K Feb 27, 2018
FY2014 Dec 31, 2014 $33.3M +15.6% $1B 3.2% AdvertisingExpense 10-K Feb 28, 2017
FY2013 Dec 31, 2013 $28.8M +32.1% $955M 3.0% AdvertisingExpense 10-K Feb 26, 2016
FY2012 Dec 31, 2012 $21.8M -1.8% $987M 2.2% AdvertisingExpense 10-K Feb 26, 2015
FY2011 Dec 31, 2011 $22.2M -13.3% $952M 2.3% AdvertisingExpense 10-K Feb 28, 2014
FY2010 Dec 31, 2010 $25.6M +36.9% $770M 3.3% AdvertisingExpense 10-K Feb 27, 2013
FY2009 Dec 31, 2009 $18.7M n/a $873M 2.1% AdvertisingExpense 10-K Feb 24, 2012

What the figure is

Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).

Compared with similar spenders

The 6 companies closest to Ryman Hospitality Properties in latest-year ad spend.

Rank Company Ad spend Ad / revenue YoY Fiscal year
383 Roblox $79.2M 1.6% +74.4% FY2025
384 Ryman Hospitality Properties $78.5M 3.0% +9.9% FY2025
385 Childrens Place $78.1M 6.5% +13.4% FY2026
386 Wyndham Hotels & Resorts $78M 5.5% -29.1% FY2025
387 Compass $77.7M 1.1% +5.4% FY2025
388 Toll Brothers $77.4M 0.7% +22.7% FY2025
389 Yelp $77.4M 5.3% -11.8% FY2025

Full ranking of 458 companies · Biggest increases #185 · Up 5+ years in a row #50

Questions

How much does Ryman Hospitality Properties spend on advertising?

Ryman Hospitality Properties spent $78.5M on advertising in fiscal 2025, the year ended Dec 31, 2025, according to its 10-K filed Feb 24, 2026.

What percentage of revenue does Ryman Hospitality Properties spend on advertising?

3.0% of revenue in fiscal 2025 ($78.5M of $2.6B). The median across the 458 companies tracked is 4.6%.

Is Ryman Hospitality Properties spending more on advertising?

Yes. Ad spend rose 9.9% in fiscal 2025 from fiscal 2024. It has risen 5 years in a row.

How does Ryman Hospitality Properties rank by advertising spend?

#384 of 458 US-listed companies with $50M or more in ad spend, ranked on each company's latest fiscal year.

What does Ryman Hospitality Properties's advertising figure include?

Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).

Source

Filing
10-K for FY2025, filed Feb 24, 2026
Accession number
0001104659-26-019035
Company
Ryman Hospitality Properties, Inc., CIK 1040829, SIC 6798 (Real Estate Investment Trusts)
Data
SEC EDGAR XBRL company facts, retrieved Nov 4, 2026. Methodology.
Cite
Ryman Hospitality Properties advertising spend, FY2009-FY2025. Aleksei Trudov, io.trudov.com, from SEC EDGAR XBRL company facts (latest: 10-K filed Feb 24, 2026), retrieved Nov 4, 2026. https://io.trudov.com/company/ryman-hospitality-properties/advertising-spend/
Download
CSV, all years · CSV, all 458 companies