Universal Technical Institute advertising spend, FY2025

Universal Technical Institute (UTI) reported $87.5M of advertising expense for the fiscal year ended Sep 30, 2025. That is 10.5% of revenue of $836M. Up 13.3% from FY2024.

Ad spend, FY2025
$87.5M
year ended Sep 30, 2025
Change vs prior year
+13.3%
vs FY2024
Share of revenue
10.5%
of $836M revenue
Rank by ad spend
#365
of 458 companies

Key facts

  • Ad spend is 2.0x its FY2015 level ($44.7M), slower than revenue (2.3x).
  • FY2025 is the highest year on file, going back to FY2010.
  • Largest increase +37.3% in FY2023; largest cut -12.1% in FY2013.
  • Ad spend has risen 4 years in a row.
  • Ad spend is 10.5% of revenue, down from 13.2% in FY2020.
  • Universal Technical Institute spends more on advertising than 20% of the 458 US-listed companies tracked. Its ad-to-revenue ratio is 2.3x the median of 4.6%.

Ad spend by fiscal year

$0 $25M $50M $75M $100M FY2010 (ended 2010-09-30): $32.6M FY2011 (ended 2011-09-30): $34.6M 2011 FY2012 (ended 2012-09-30): $42.1M FY2013 (ended 2013-09-30): $37M 2013 FY2014 (ended 2014-09-30): $39.2M FY2015 (ended 2015-09-30): $44.7M 2015 FY2016 (ended 2016-09-30): $41.2M FY2017 (ended 2017-09-30): $38.6M 2017 FY2018 (ended 2018-09-30): $44.8M FY2019 (ended 2019-09-30): $41.2M 2019 FY2020 (ended 2020-09-30): $39.7M FY2021 (ended 2021-09-30): $38.7M 2021 FY2022 (ended 2022-09-30): $51.5M FY2023 (ended 2023-09-30): $70.7M 2023 FY2024 (ended 2024-09-30): $77.3M FY2025 (ended 2025-09-30): $87.5M 2025 $87.5M

Ad spend as % of revenue

0% 5% 10% 15% FY2010 (ended 2010-09-30): 7.5% FY2011 (ended 2011-09-30): 7.7% 2011 FY2012 (ended 2012-09-30): 10.2% FY2013 (ended 2013-09-30): 9.7% 2013 FY2014 (ended 2014-09-30): 10.4% FY2015 (ended 2015-09-30): 12.3% 2015 FY2016 (ended 2016-09-30): 11.9% FY2017 (ended 2017-09-30): 11.9% 2017 FY2018 (ended 2018-09-30): 14.1% FY2019 (ended 2019-09-30): 12.4% 2019 FY2020 (ended 2020-09-30): 13.2% FY2021 (ended 2021-09-30): 11.5% 2021 FY2022 (ended 2022-09-30): 12.3% FY2023 (ended 2023-09-30): 11.6% 2023 FY2024 (ended 2024-09-30): 10.5% FY2025 (ended 2025-09-30): 10.5% 2025 10.5%

History

Download CSV
Fiscal year Period end Ad spend YoY Revenue Ad / revenue Tag Filing
FY2025 Sep 30, 2025 $87.5M +13.3% $836M 10.5% AdvertisingExpense 10-K Nov 26, 2025
FY2024 Sep 30, 2024 $77.3M +9.3% $733M 10.5% AdvertisingExpense 10-K Nov 26, 2025
FY2023 Sep 30, 2023 $70.7M +37.3% $607M 11.6% AdvertisingExpense 10-K Nov 26, 2025
FY2022 Sep 30, 2022 $51.5M +33.1% $419M 12.3% AdvertisingExpense 10-K Dec 12, 2022
FY2021 Sep 30, 2021 $38.7M -2.5% $335M 11.5% AdvertisingExpense 10-K Dec 12, 2022
FY2020 Sep 30, 2020 $39.7M -3.6% $301M 13.2% AdvertisingExpense 10-K Dec 12, 2022
FY2019 Sep 30, 2019 $41.2M -8.0% $332M 12.4% AdvertisingExpense 10-K Dec 2, 2021
FY2018 Sep 30, 2018 $44.8M +16.1% $317M 14.1% AdvertisingExpense 10-K Dec 3, 2020
FY2017 Sep 30, 2017 $38.6M -6.3% $324M 11.9% AdvertisingExpense 10-K Dec 6, 2019
FY2016 Sep 30, 2016 $41.2M -7.8% $347M 11.9% AdvertisingExpense 10-K Nov 30, 2018
FY2015 Sep 30, 2015 $44.7M +14.0% $363M 12.3% AdvertisingExpense 10-K Dec 1, 2017
FY2014 Sep 30, 2014 $39.2M +5.9% $378M 10.4% AdvertisingExpense 10-K Nov 30, 2016
FY2013 Sep 30, 2013 $37M -12.1% $380M 9.7% AdvertisingExpense 10-K Dec 2, 2015
FY2012 Sep 30, 2012 $42.1M +21.7% $414M 10.2% AdvertisingExpense 10-K Dec 3, 2014
FY2011 Sep 30, 2011 $34.6M +6.1% $452M 7.7% AdvertisingExpense 10-K Dec 4, 2013
FY2010 Sep 30, 2010 $32.6M n/a $436M 7.5% AdvertisingExpense 10-K Nov 28, 2012

What the figure is

Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).

Compared with similar spenders

The 6 companies closest to Universal Technical Institute in latest-year ad spend.

Rank Company Ad spend Ad / revenue YoY Fiscal year
362 Cbre Group $89M 0.2% +8.5% FY2025
363 Fossil Group $88.7M 8.8% n/a FY2026
364 Spectrum Brands $87.7M 3.1% -4.4% FY2025
365 Universal Technical Institute $87.5M 10.5% +13.3% FY2025
366 Carters $87.3M 3.0% n/a FY2026
367 Shutterstock $87M 8.8% -5.2% FY2025
368 Duolingo $86.9M 8.4% +39.3% FY2025

Full ranking of 458 companies · Biggest increases #151

Questions

How much does Universal Technical Institute spend on advertising?

Universal Technical Institute spent $87.5M on advertising in fiscal 2025, the year ended Sep 30, 2025, according to its 10-K filed Nov 26, 2025.

What percentage of revenue does Universal Technical Institute spend on advertising?

10.5% of revenue in fiscal 2025 ($87.5M of $836M). The median across the 458 companies tracked is 4.6%.

Is Universal Technical Institute spending more on advertising?

Yes. Ad spend rose 13.3% in fiscal 2025 from fiscal 2024. It has risen 4 years in a row.

How does Universal Technical Institute rank by advertising spend?

#365 of 458 US-listed companies with $50M or more in ad spend, ranked on each company's latest fiscal year.

What does Universal Technical Institute's advertising figure include?

Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).

Source

Filing
10-K for FY2025, filed Nov 26, 2025
Accession number
0001261654-25-000025
Company
UNIVERSAL TECHNICAL INSTITUTE INC, CIK 1261654, SIC 8200 (Services-Educational Services)
Data
SEC EDGAR XBRL company facts, retrieved Nov 4, 2026. Methodology.
Cite
Universal Technical Institute advertising spend, FY2010-FY2025. Aleksei Trudov, io.trudov.com, from SEC EDGAR XBRL company facts (latest: 10-K filed Nov 26, 2025), retrieved Nov 4, 2026. https://io.trudov.com/company/universal-technical-institute/advertising-spend/
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