Spectrum Brands advertising spend, FY2025

Spectrum Brands (SPB) reported $87.7M of advertising expense for the fiscal year ended Sep 30, 2025. That is 3.1% of revenue of $2.8B. Down 4.4% from FY2024.

Ad spend, FY2025
$87.7M
year ended Sep 30, 2025
Change vs prior year
-4.4%
vs FY2024
Share of revenue
3.1%
of $2.8B revenue
Rank by ad spend
#364
of 458 companies

Key facts

  • Ad spend is 2.5x its FY2015 level ($35.1M), faster than revenue (0.6x).
  • The highest year on file is FY2024 at $91.7M; FY2025 is 4% below it.
  • Largest increase +63.3% in FY2015; largest cut -36.7% in FY2017.
  • Ad spend is 3.1% of revenue, up from 1.6% in FY2020.
  • Spectrum Brands spends more on advertising than 21% of the 458 US-listed companies tracked. Its ad-to-revenue ratio is below the median of 4.6%.

Ad spend by fiscal year

$0 $25M $50M $75M $100M FY2010 (ended 2010-09-30): $37.5M FY2011 (ended 2011-09-30): $30.7M 2011 FY2012 (ended 2012-09-30): $20.7M FY2013 (ended 2013-09-30): $23M 2013 FY2014 (ended 2014-09-30): $21.5M FY2015 (ended 2015-09-30): $35.1M 2015 FY2016 (ended 2016-09-30): $34.1M FY2017 (ended 2017-09-30): $21.6M 2017 FY2018 (ended 2018-09-30): $26M FY2019 (ended 2019-09-30): $28.1M 2019 FY2020 (ended 2020-09-30): $40.7M FY2021 (ended 2021-09-30): $54M 2021 FY2022 (ended 2022-09-30): $64.1M FY2023 (ended 2023-09-30): $59.1M 2023 FY2024 (ended 2024-09-30): $91.7M FY2025 (ended 2025-09-30): $87.7M 2025 $87.7M

Ad spend as % of revenue

0% 1% 2% 3% 4% FY2010 (ended 2010-09-30): 1.5% FY2011 (ended 2011-09-30): 0.9% 2011 FY2012 (ended 2012-09-30): 0.5% FY2013 (ended 2013-09-30): 0.4% 2013 FY2014 (ended 2014-09-30): 0.5% FY2015 (ended 2015-09-30): 0.7% 2015 FY2016 (ended 2016-09-30): 1.1% FY2017 (ended 2017-09-30): 0.6% 2017 FY2018 (ended 2018-09-30): 0.7% FY2019 (ended 2019-09-30): 0.7% 2019 FY2020 (ended 2020-09-30): 1.6% FY2021 (ended 2021-09-30): 1.8% 2021 FY2022 (ended 2022-09-30): 2.0% FY2023 (ended 2023-09-30): 2.0% 2023 FY2024 (ended 2024-09-30): 3.1% FY2025 (ended 2025-09-30): 3.1% 2025 3.1%

History

Download CSV
Fiscal year Period end Ad spend YoY Revenue Ad / revenue Tag Filing
FY2025 Sep 30, 2025 $87.7M -4.4% $2.8B 3.1% AdvertisingExpense 10-K Nov 18, 2025
FY2024 Sep 30, 2024 $91.7M +55.2% $3B 3.1% AdvertisingExpense 10-K Nov 18, 2025
FY2023 Sep 30, 2023 $59.1M -7.8% $2.9B 2.0% AdvertisingExpense 10-K Nov 18, 2025
FY2022 Sep 30, 2022 $64.1M +18.7% $3.1B 2.0% AdvertisingExpense 10-K Nov 15, 2024
FY2021 Sep 30, 2021 $54M +32.7% $3B 1.8% AdvertisingExpense 10-K Nov 21, 2023
FY2020 Sep 30, 2020 $40.7M +44.8% $2.6B 1.6% AdvertisingExpense 10-K Nov 22, 2022
FY2019 Sep 30, 2019 $28.1M +8.1% $3.8B 0.7% AdvertisingExpense 10-K Nov 23, 2021
FY2018 Sep 30, 2018 $26M +20.4% $3.8B 0.7% AdvertisingExpense 10-K Nov 18, 2020
FY2017 Sep 30, 2017 $21.6M -36.7% $3.7B 0.6% AdvertisingExpense 10-K Nov 15, 2019
FY2016 Sep 30, 2016 $34.1M -2.8% $3B 1.1% AdvertisingExpense 10-K Nov 23, 2018
FY2015 Sep 30, 2015 $35.1M +63.3% $4.8B 0.7% AdvertisingExpense 10-K Nov 20, 2017
FY2014 Sep 30, 2014 $21.5M -6.5% $4.6B 0.5% AdvertisingExpense 10-K Nov 23, 2016
FY2013 Sep 30, 2013 $23M +11.1% $5.5B 0.4% AdvertisingExpense 10-K Nov 20, 2015
FY2012 Sep 30, 2012 $20.7M -32.6% $4.5B 0.5% AdvertisingExpense 10-K Nov 21, 2014
FY2011 Sep 30, 2011 $30.7M -18.2% $3.5B 0.9% AdvertisingExpense 10-K Nov 27, 2013
FY2010 Sep 30, 2010 $37.5M n/a $2.6B 1.5% AdvertisingExpense 10-K Nov 27, 2012

What the figure is

Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).

Compared with similar spenders

The 6 companies closest to Spectrum Brands in latest-year ad spend.

Rank Company Ad spend Ad / revenue YoY Fiscal year
362 Cbre Group $89M 0.2% +8.5% FY2025
363 Fossil Group $88.7M 8.8% n/a FY2026
364 Spectrum Brands $87.7M 3.1% -4.4% FY2025
365 Universal Technical Institute $87.5M 10.5% +13.3% FY2025
366 Carters $87.3M 3.0% n/a FY2026
367 Shutterstock $87M 8.8% -5.2% FY2025
368 Duolingo $86.9M 8.4% +39.3% FY2025

Full ranking of 458 companies · Biggest cuts #83

Questions

How much does Spectrum Brands spend on advertising?

Spectrum Brands spent $87.7M on advertising in fiscal 2025, the year ended Sep 30, 2025, according to its 10-K filed Nov 18, 2025.

What percentage of revenue does Spectrum Brands spend on advertising?

3.1% of revenue in fiscal 2025 ($87.7M of $2.8B). The median across the 458 companies tracked is 4.6%.

Is Spectrum Brands spending more on advertising?

No. Ad spend fell 4.4% in fiscal 2025 from fiscal 2024.

How does Spectrum Brands rank by advertising spend?

#364 of 458 US-listed companies with $50M or more in ad spend, ranked on each company's latest fiscal year.

What does Spectrum Brands's advertising figure include?

Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).

Source

Filing
10-K for FY2025, filed Nov 18, 2025
Accession number
0000109177-25-000043
Company
Spectrum Brands Holdings, Inc., CIK 109177, SIC 3690 (Miscellaneous Electrical Machinery, Equipment & Supplies)
Data
SEC EDGAR XBRL company facts, retrieved Nov 4, 2026. Methodology.
Cite
Spectrum Brands advertising spend, FY2010-FY2025. Aleksei Trudov, io.trudov.com, from SEC EDGAR XBRL company facts (latest: 10-K filed Nov 18, 2025), retrieved Nov 4, 2026. https://io.trudov.com/company/spectrum-brands-holdings/advertising-spend/
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CSV, all years · CSV, all 458 companies