Cbre Group advertising spend, FY2025

Cbre Group (CBRE) reported $89M of advertising expense for the fiscal year ended Dec 31, 2025. That is 0.2% of revenue of $40.5B. Up 8.5% from FY2024.

Ad spend, FY2025
$89M
year ended Dec 31, 2025
Change vs prior year
+8.5%
vs FY2024
Share of revenue
0.2%
of $40.5B revenue
Rank by ad spend
#362
of 458 companies

Key facts

  • Ad spend is 1.6x its FY2020 level ($57.2M), slower than revenue (1.7x).
  • FY2025 is the highest year on file, going back to FY2009.
  • Largest increase +36.4% in FY2010; largest cut -24.8% in FY2020.
  • Ad spend has risen 2 years in a row.
  • Ad spend is 0.2% of revenue, about the same as 0.2% in FY2020.
  • Cbre Group spends more on advertising than 21% of the 458 US-listed companies tracked. Its ad-to-revenue ratio is below the median of 4.6%.

Ad spend by fiscal year

$0 $25M $50M $75M $100M FY2009 (ended 2009-12-31): $27.5M FY2010 (ended 2010-12-31): $37.5M 2010 FY2011 (ended 2011-12-31): $42.5M FY2012 (ended 2012-12-31): $43.7M 2012 FY2013 (ended 2013-12-31): $49.4M FY2014 (ended 2014-12-31): $55.6M 2014 FY2018 (ended 2018-12-31): $74.8M FY2019 (ended 2019-12-31): $76.1M 2019 FY2020 (ended 2020-12-31): $57.2M FY2021 (ended 2021-12-31): $68.9M 2021 FY2022 (ended 2022-12-31): $85M FY2023 (ended 2023-12-31): $74M 2023 FY2024 (ended 2024-12-31): $82M FY2025 (ended 2025-12-31): $89M 2025 $89M

Ad spend as % of revenue

0.0% 0.2% 0.4% 0.6% 0.8% FY2009 (ended 2009-12-31): 0.7% FY2010 (ended 2010-12-31): 0.7% 2010 FY2011 (ended 2011-12-31): 0.7% FY2012 (ended 2012-12-31): 0.7% 2012 FY2013 (ended 2013-12-31): 0.7% FY2014 (ended 2014-12-31): 0.6% 2014 FY2018 (ended 2018-12-31): 0.4% FY2019 (ended 2019-12-31): 0.3% 2019 FY2020 (ended 2020-12-31): 0.2% FY2021 (ended 2021-12-31): 0.2% 2021 FY2022 (ended 2022-12-31): 0.3% FY2023 (ended 2023-12-31): 0.2% 2023 FY2024 (ended 2024-12-31): 0.2% FY2025 (ended 2025-12-31): 0.2% 2025 0.2%

History

Download CSV
Fiscal year Period end Ad spend YoY Revenue Ad / revenue Tag Filing
FY2025 Dec 31, 2025 $89M +8.5% $40.5B 0.2% MarketingAndAdvertisingExpense 10-K Feb 12, 2026
FY2024 Dec 31, 2024 $82M +10.8% $35.8B 0.2% MarketingAndAdvertisingExpense 10-K Feb 12, 2026
FY2023 Dec 31, 2023 $74M -12.9% $31.9B 0.2% MarketingAndAdvertisingExpense 10-K Feb 12, 2026
FY2022 Dec 31, 2022 $85M +23.4% $30.8B 0.3% MarketingAndAdvertisingExpense 10-K Feb 14, 2025
FY2021 Dec 31, 2021 $68.9M +20.5% $27.7B 0.2% MarketingAndAdvertisingExpense 10-K Feb 20, 2024
FY2020 Dec 31, 2020 $57.2M -24.8% $23.8B 0.2% MarketingAndAdvertisingExpense 10-K Feb 27, 2023
FY2019 Dec 31, 2019 $76.1M +1.7% $23.9B 0.3% MarketingAndAdvertisingExpense 10-K Mar 1, 2022
FY2018 Dec 31, 2018 $74.8M n/a $21.3B 0.4% MarketingAndAdvertisingExpense 10-K Feb 24, 2021
FY2014 Dec 31, 2014 $55.6M +12.6% $9B 0.6% MarketingAndAdvertisingExpense 10-K Mar 2, 2015
FY2013 Dec 31, 2013 $49.4M +13.0% $7.2B 0.7% MarketingAndAdvertisingExpense 10-K Mar 2, 2015
FY2012 Dec 31, 2012 $43.7M +2.8% $6.5B 0.7% MarketingAndAdvertisingExpense 10-K Mar 2, 2015
FY2011 Dec 31, 2011 $42.5M +13.3% $5.9B 0.7% MarketingAndAdvertisingExpense 10-K Mar 3, 2014
FY2010 Dec 31, 2010 $37.5M +36.4% $5.1B 0.7% MarketingAndAdvertisingExpense 10-K Mar 1, 2013
FY2009 Dec 31, 2009 $27.5M n/a $4.2B 0.7% MarketingAndAdvertisingExpense 10-K Feb 29, 2012

What the figure is

Marketing and advertising combined, as reported under the XBRL tag MarketingAndAdvertisingExpense.

Compared with similar spenders

The 6 companies closest to Cbre Group in latest-year ad spend.

Rank Company Ad spend Ad / revenue YoY Fiscal year
360 American Coastal Insurance $90M 26.8% +119.5% FY2025
361 Alkermes $89.7M 6.1% -16.6% FY2025
362 Cbre Group $89M 0.2% +8.5% FY2025
363 Fossil Group $88.7M 8.8% n/a FY2026
364 Spectrum Brands $87.7M 3.1% -4.4% FY2025
365 Universal Technical Institute $87.5M 10.5% +13.3% FY2025
366 Carters $87.3M 3.0% n/a FY2026

Full ranking of 458 companies · Biggest increases #197 · Lowest ad-to-revenue #4

Questions

How much does Cbre Group spend on advertising?

Cbre Group spent $89M on advertising in fiscal 2025, the year ended Dec 31, 2025, according to its 10-K filed Feb 12, 2026.

What percentage of revenue does Cbre Group spend on advertising?

0.2% of revenue in fiscal 2025 ($89M of $40.5B). The median across the 458 companies tracked is 4.6%.

Is Cbre Group spending more on advertising?

Yes. Ad spend rose 8.5% in fiscal 2025 from fiscal 2024. It has risen 2 years in a row.

How does Cbre Group rank by advertising spend?

#362 of 458 US-listed companies with $50M or more in ad spend, ranked on each company's latest fiscal year.

What does Cbre Group's advertising figure include?

Marketing and advertising combined, as reported under the XBRL tag MarketingAndAdvertisingExpense.

Source

Filing
10-K for FY2025, filed Feb 12, 2026
Accession number
0001138118-26-000005
Company
CBRE GROUP, INC., CIK 1138118, SIC 6500 (Real Estate)
Data
SEC EDGAR XBRL company facts, retrieved Nov 4, 2026. Methodology.
Cite
Cbre Group advertising spend, FY2009-FY2025. Aleksei Trudov, io.trudov.com, from SEC EDGAR XBRL company facts (latest: 10-K filed Feb 12, 2026), retrieved Nov 4, 2026. https://io.trudov.com/company/cbre-group/advertising-spend/
Download
CSV, all years · CSV, all 458 companies