Alkermes advertising spend, FY2025

Alkermes (ALKS) reported $89.7M of advertising expense for the fiscal year ended Dec 31, 2025. That is 6.1% of revenue of $1.5B. Down 16.6% from FY2024.

Ad spend, FY2025
$89.7M
year ended Dec 31, 2025
Change vs prior year
-16.6%
vs FY2024
Share of revenue
6.1%
of $1.5B revenue
Rank by ad spend
#361
of 458 companies

Key facts

  • Ad spend is 8.5x its FY2015 level ($10.6M), faster than revenue (2.3x).
  • The highest year on file is FY2023 at $128M; FY2025 is 30% below it.
  • Largest increase +208.2% in FY2023; largest cut -43.1% in FY2019.
  • Ad spend has fallen 2 years in a row.
  • Ad spend is 6.1% of revenue, up from 2.5% in FY2020.
  • Alkermes spends more on advertising than 21% of the 458 US-listed companies tracked. Its ad-to-revenue ratio is 1.3x the median of 4.6%.

Ad spend by fiscal year

$0 $50M $100M $150M FY2013 (ended 2013-03-31): $6M 2013 FY2014 (ended 2014-12-31): $8.6M FY2015 (ended 2015-12-31): $10.6M 2015 FY2016 (ended 2016-12-31): $24M FY2017 (ended 2017-12-31): $34.4M 2017 FY2018 (ended 2018-12-31): $54.7M FY2019 (ended 2019-12-31): $31.1M 2019 FY2020 (ended 2020-12-31): $25.5M FY2021 (ended 2021-12-31): $38.9M 2021 FY2022 (ended 2022-12-31): $41.4M FY2023 (ended 2023-12-31): $128M 2023 FY2024 (ended 2024-12-31): $108M FY2025 (ended 2025-12-31): $89.7M 2025 $89.7M

Ad spend as % of revenue

0% 2% 4% 6% 8% FY2013 (ended 2013-03-31): 1.0% 2013 FY2014 (ended 2014-12-31): 1.4% FY2015 (ended 2015-12-31): 1.7% 2015 FY2016 (ended 2016-12-31): 3.2% FY2017 (ended 2017-12-31): 3.8% 2017 FY2018 (ended 2018-12-31): 5.0% FY2019 (ended 2019-12-31): 2.7% 2019 FY2020 (ended 2020-12-31): 2.5% FY2021 (ended 2021-12-31): 3.3% 2021 FY2022 (ended 2022-12-31): 3.7% FY2023 (ended 2023-12-31): 7.7% 2023 FY2024 (ended 2024-12-31): 6.9% FY2025 (ended 2025-12-31): 6.1% 2025 6.1%

History

Download CSV
Fiscal year Period end Ad spend YoY Revenue Ad / revenue Tag Filing
FY2025 Dec 31, 2025 $89.7M -16.6% $1.5B 6.1% AdvertisingExpense 10-K Feb 25, 2026
FY2024 Dec 31, 2024 $108M -15.7% $1.6B 6.9% AdvertisingExpense 10-K Feb 25, 2026
FY2023 Dec 31, 2023 $128M +208.2% $1.7B 7.7% AdvertisingExpense 10-K Feb 25, 2026
FY2022 Dec 31, 2022 $41.4M +6.4% $1.1B 3.7% AdvertisingExpense 10-K Feb 12, 2025
FY2021 Dec 31, 2021 $38.9M +52.5% $1.2B 3.3% AdvertisingExpense 10-K Feb 21, 2024
FY2020 Dec 31, 2020 $25.5M -18.0% $1B 2.5% AdvertisingExpense 10-K Feb 16, 2023
FY2019 Dec 31, 2019 $31.1M -43.1% $1.2B 2.7% AdvertisingExpense 10-K Feb 16, 2022
FY2018 Dec 31, 2018 $54.7M +59.0% $1.1B 5.0% AdvertisingExpense 10-K Feb 11, 2021
FY2017 Dec 31, 2017 $34.4M +43.3% $903M 3.8% AdvertisingExpense 10-K Feb 13, 2020
FY2016 Dec 31, 2016 $24M +126.4% $746M 3.2% AdvertisingExpense 10-K Feb 15, 2019
FY2015 Dec 31, 2015 $10.6M +23.3% $628M 1.7% AdvertisingExpense 10-K Feb 16, 2018
FY2014 Dec 31, 2014 $8.6M +43.3% $619M 1.4% AdvertisingExpense 10-K Feb 17, 2017
FY2013 Mar 31, 2013 $6M n/a $576M 1.0% AdvertisingExpense 10-K Feb 24, 2015

What the figure is

Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).

Compared with similar spenders

The 6 companies closest to Alkermes in latest-year ad spend.

Rank Company Ad spend Ad / revenue YoY Fiscal year
358 Global Industrial $91.1M 6.6% +0.6% FY2025
359 O Reilly Automotive $91.1M 0.5% +0.4% FY2025
360 American Coastal Insurance $90M 26.8% +119.5% FY2025
361 Alkermes $89.7M 6.1% -16.6% FY2025
362 Cbre Group $89M 0.2% +8.5% FY2025
363 Fossil Group $88.7M 8.8% n/a FY2026
364 Spectrum Brands $87.7M 3.1% -4.4% FY2025

Full ranking of 458 companies · Biggest cuts #26

Questions

How much does Alkermes spend on advertising?

Alkermes spent $89.7M on advertising in fiscal 2025, the year ended Dec 31, 2025, according to its 10-K filed Feb 25, 2026.

What percentage of revenue does Alkermes spend on advertising?

6.1% of revenue in fiscal 2025 ($89.7M of $1.5B). The median across the 458 companies tracked is 4.6%.

Is Alkermes spending more on advertising?

No. Ad spend fell 16.6% in fiscal 2025 from fiscal 2024. It has fallen 2 years in a row.

How does Alkermes rank by advertising spend?

#361 of 458 US-listed companies with $50M or more in ad spend, ranked on each company's latest fiscal year.

What does Alkermes's advertising figure include?

Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).

Source

Filing
10-K for FY2025, filed Feb 25, 2026
Accession number
0001193125-26-068925
Company
Alkermes plc., CIK 1520262, SIC 2834 (Pharmaceutical Preparations)
Data
SEC EDGAR XBRL company facts, retrieved Nov 4, 2026. Methodology.
Cite
Alkermes advertising spend, FY2013-FY2025. Aleksei Trudov, io.trudov.com, from SEC EDGAR XBRL company facts (latest: 10-K filed Feb 25, 2026), retrieved Nov 4, 2026. https://io.trudov.com/company/alkermes/advertising-spend/
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CSV, all years · CSV, all 458 companies