Global Industrial advertising spend, FY2025

Global Industrial (GIC) reported $91.1M of advertising expense for the fiscal year ended Dec 31, 2025. That is 6.6% of revenue of $1.4B. Up 0.6% from FY2024.

Ad spend, FY2025
$91.1M
year ended Dec 31, 2025
Change vs prior year
+0.6%
vs FY2024
Share of revenue
6.6%
of $1.4B revenue
Rank by ad spend
#358
of 458 companies

Key facts

  • Ad spend is 1.2x its FY2015 level ($74.4M).
  • FY2025 is the highest year on file, going back to FY2010.
  • Largest increase +43.5% in FY2012; largest cut -13.6% in FY2020.
  • Ad spend has risen 5 years in a row.
  • Ad spend is 6.6% of revenue, up from 5.9% in FY2020.
  • Global Industrial spends more on advertising than 22% of the 458 US-listed companies tracked. Its ad-to-revenue ratio is 1.5x the median of 4.6%.

Ad spend by fiscal year

$0 $25M $50M $75M $100M FY2010 (ended 2010-12-31): $31.7M FY2011 (ended 2011-12-31): $40.2M 2011 FY2012 (ended 2012-12-31): $57.7M FY2013 (ended 2013-12-31): $60.1M 2013 FY2014 (ended 2014-12-31): $68.1M FY2015 (ended 2015-12-31): $74.4M 2015 FY2016 (ended 2016-12-31): $71.4M FY2017 (ended 2017-12-31): $67M 2017 FY2018 (ended 2018-12-31): $70.4M FY2019 (ended 2019-12-31): $69.8M 2019 FY2020 (ended 2020-12-31): $60.3M FY2021 (ended 2021-12-31): $65.3M 2021 FY2022 (ended 2022-12-31): $72M FY2023 (ended 2023-12-31): $79.8M 2023 FY2024 (ended 2024-12-31): $90.6M FY2025 (ended 2025-12-31): $91.1M 2025 $91.1M

Ad spend as % of revenue

0% 3% 5% 8% 10% FY2010 (ended 2010-12-31): 0.9% FY2011 (ended 2011-12-31): 1.1% 2011 FY2012 (ended 2012-12-31): n/a FY2013 (ended 2013-12-31): n/a 2013 FY2014 (ended 2014-12-31): n/a FY2015 (ended 2015-12-31): n/a 2015 FY2016 (ended 2016-12-31): 9.5% FY2017 (ended 2017-12-31): 8.5% 2017 FY2018 (ended 2018-12-31): 7.8% FY2019 (ended 2019-12-31): 7.4% 2019 FY2020 (ended 2020-12-31): 5.9% FY2021 (ended 2021-12-31): 6.1% 2021 FY2022 (ended 2022-12-31): 6.2% FY2023 (ended 2023-12-31): 6.3% 2023 FY2024 (ended 2024-12-31): 6.9% FY2025 (ended 2025-12-31): 6.6% 2025 6.6%

History

Download CSV
Fiscal year Period end Ad spend YoY Revenue Ad / revenue Tag Filing
FY2025 Dec 31, 2025 $91.1M +0.6% $1.4B 6.6% AdvertisingExpense 10-K Feb 27, 2026
FY2024 Dec 31, 2024 $90.6M +13.5% $1.3B 6.9% AdvertisingExpense 10-K Feb 27, 2026
FY2023 Dec 31, 2023 $79.8M +10.8% $1.3B 6.3% AdvertisingExpense 10-K Feb 27, 2026
FY2022 Dec 31, 2022 $72M +10.3% $1.2B 6.2% AdvertisingExpense 10-K Feb 26, 2025
FY2021 Dec 31, 2021 $65.3M +8.3% $1.1B 6.1% AdvertisingExpense 10-K Mar 12, 2024
FY2020 Dec 31, 2020 $60.3M -13.6% $1B 5.9% AdvertisingExpense 10-K Feb 23, 2023
FY2019 Dec 31, 2019 $69.8M -0.9% $947M 7.4% AdvertisingExpense 10-K Mar 17, 2022
FY2018 Dec 31, 2018 $70.4M +5.1% $897M 7.8% AdvertisingExpense 10-K Mar 18, 2021
FY2017 Dec 31, 2017 $67M -6.2% $792M 8.5% AdvertisingExpense 10-K Mar 13, 2020
FY2016 Dec 31, 2016 $71.4M -4.0% $753M 9.5% AdvertisingExpense 10-K Mar 14, 2019
FY2015 Dec 31, 2015 $74.4M +9.3% n/a n/a AdvertisingExpense 10-K Mar 15, 2018
FY2014 Dec 31, 2014 $68.1M +13.3% n/a n/a AdvertisingExpense 10-K Mar 16, 2017
FY2013 Dec 31, 2013 $60.1M +4.2% n/a n/a AdvertisingExpense 10-K Mar 17, 2016
FY2012 Dec 31, 2012 $57.7M +43.5% n/a n/a AdvertisingExpense 10-K Mar 13, 2015
FY2011 Dec 31, 2011 $40.2M +26.8% $3.7B 1.1% AdvertisingExpense 10-K Mar 12, 2014
FY2010 Dec 31, 2010 $31.7M n/a $3.6B 0.9% AdvertisingExpense 10-K Mar 14, 2013

What the figure is

Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).

Compared with similar spenders

The 6 companies closest to Global Industrial in latest-year ad spend.

Rank Company Ad spend Ad / revenue YoY Fiscal year
355 Acco Brands $92.5M 6.1% -6.8% FY2025
356 Stride $92.1M 3.7% -11.1% FY2026
357 Smithfield Foods $92M 0.6% -5.2% FY2025
358 Global Industrial $91.1M 6.6% +0.6% FY2025
359 O Reilly Automotive $91.1M 0.5% +0.4% FY2025
360 American Coastal Insurance $90M 26.8% +119.5% FY2025
361 Alkermes $89.7M 6.1% -16.6% FY2025

Full ranking of 458 companies · Biggest increases #307 · Up 5+ years in a row #79

Questions

How much does Global Industrial spend on advertising?

Global Industrial spent $91.1M on advertising in fiscal 2025, the year ended Dec 31, 2025, according to its 10-K filed Feb 27, 2026.

What percentage of revenue does Global Industrial spend on advertising?

6.6% of revenue in fiscal 2025 ($91.1M of $1.4B). The median across the 458 companies tracked is 4.6%.

Is Global Industrial spending more on advertising?

Yes. Ad spend rose 0.6% in fiscal 2025 from fiscal 2024. It has risen 5 years in a row.

How does Global Industrial rank by advertising spend?

#358 of 458 US-listed companies with $50M or more in ad spend, ranked on each company's latest fiscal year.

What does Global Industrial's advertising figure include?

Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).

Source

Filing
10-K for FY2025, filed Feb 27, 2026
Accession number
0001628280-26-012945
Company
GLOBAL INDUSTRIAL Co, CIK 945114, SIC 5084 (Wholesale-Industrial Machinery & Equipment)
Data
SEC EDGAR XBRL company facts, retrieved Nov 4, 2026. Methodology.
Cite
Global Industrial advertising spend, FY2010-FY2025. Aleksei Trudov, io.trudov.com, from SEC EDGAR XBRL company facts (latest: 10-K filed Feb 27, 2026), retrieved Nov 4, 2026. https://io.trudov.com/company/global-industrial/advertising-spend/
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