Acco Brands advertising spend, FY2025

Acco Brands (ACCO) reported $92.5M of advertising expense for the fiscal year ended Dec 31, 2025. That is 6.1% of revenue of $1.5B. Down 6.8% from FY2024.

Ad spend, FY2025
$92.5M
year ended Dec 31, 2025
Change vs prior year
-6.8%
vs FY2024
Share of revenue
6.1%
of $1.5B revenue
Rank by ad spend
#355
of 458 companies

Key facts

  • Ad spend is 23% below its FY2015 level ($121M), while revenue grew 1.0x.
  • The highest year on file is FY2013 at $131M; FY2025 is 29% below it.
  • Largest increase +28.1% in FY2012; largest cut -8.9% in FY2016.
  • Ad spend has fallen 4 years in a row.
  • Ad spend is 6.1% of revenue, about the same as 6.0% in FY2020.
  • Acco Brands spends more on advertising than 23% of the 458 US-listed companies tracked. Its ad-to-revenue ratio is 1.3x the median of 4.6%.

Ad spend by fiscal year

$0 $50M $100M $150M FY2010 (ended 2010-12-31): $92.9M FY2011 (ended 2011-12-31): $98.1M 2011 FY2012 (ended 2012-12-31): $126M FY2013 (ended 2013-12-31): $131M 2013 FY2014 (ended 2014-12-31): $131M FY2015 (ended 2015-12-31): $121M 2015 FY2016 (ended 2016-12-31): $110M FY2017 (ended 2017-12-31): $115M 2017 FY2018 (ended 2018-12-31): $106M FY2019 (ended 2019-12-31): $98.4M 2019 FY2020 (ended 2020-12-31): $99M FY2021 (ended 2021-12-31): $117M 2021 FY2022 (ended 2022-12-31): $109M FY2023 (ended 2023-12-31): $103M 2023 FY2024 (ended 2024-12-31): $99.3M FY2025 (ended 2025-12-31): $92.5M 2025 $92.5M

Ad spend as % of revenue

0% 3% 5% 8% 10% FY2010 (ended 2010-12-31): 7.2% FY2011 (ended 2011-12-31): 7.4% 2011 FY2012 (ended 2012-12-31): 7.1% FY2013 (ended 2013-12-31): 7.4% 2013 FY2014 (ended 2014-12-31): 7.7% FY2015 (ended 2015-12-31): 8.0% 2015 FY2016 (ended 2016-12-31): 7.1% FY2017 (ended 2017-12-31): 5.9% 2017 FY2018 (ended 2018-12-31): 5.4% FY2019 (ended 2019-12-31): 5.0% 2019 FY2020 (ended 2020-12-31): 6.0% FY2021 (ended 2021-12-31): 5.8% 2021 FY2022 (ended 2022-12-31): 5.6% FY2023 (ended 2023-12-31): 5.6% 2023 FY2024 (ended 2024-12-31): 6.0% FY2025 (ended 2025-12-31): 6.1% 2025 6.1%

History

Download CSV
Fiscal year Period end Ad spend YoY Revenue Ad / revenue Tag Filing
FY2025 Dec 31, 2025 $92.5M -6.8% $1.5B 6.1% AdvertisingExpense 10-K Mar 9, 2026
FY2024 Dec 31, 2024 $99.3M -3.3% $1.7B 6.0% AdvertisingExpense 10-K Mar 9, 2026
FY2023 Dec 31, 2023 $103M -5.6% $1.8B 5.6% AdvertisingExpense 10-K Mar 9, 2026
FY2022 Dec 31, 2022 $109M -7.3% $1.9B 5.6% AdvertisingExpense 10-K Feb 21, 2025
FY2021 Dec 31, 2021 $117M +18.6% $2B 5.8% AdvertisingExpense 10-K Feb 23, 2024
FY2020 Dec 31, 2020 $99M +0.6% $1.7B 6.0% AdvertisingExpense 10-K Feb 24, 2023
FY2019 Dec 31, 2019 $98.4M -6.7% $2B 5.0% AdvertisingExpense 10-K Feb 23, 2022
FY2018 Dec 31, 2018 $106M -8.1% $1.9B 5.4% AdvertisingExpense 10-K/A Apr 12, 2021
FY2017 Dec 31, 2017 $115M +4.3% $1.9B 5.9% AdvertisingExpense 10-K Feb 27, 2020
FY2016 Dec 31, 2016 $110M -8.9% $1.6B 7.1% AdvertisingExpense 10-K Feb 27, 2019
FY2015 Dec 31, 2015 $121M -7.6% $1.5B 8.0% AdvertisingExpense 10-K Feb 28, 2018
FY2014 Dec 31, 2014 $131M -0.2% $1.7B 7.7% AdvertisingExpense 10-K Feb 27, 2017
FY2013 Dec 31, 2013 $131M +4.2% $1.8B 7.4% AdvertisingExpense 10-K Feb 24, 2016
FY2012 Dec 31, 2012 $126M +28.1% $1.8B 7.1% AdvertisingExpense 10-K Feb 25, 2015
FY2011 Dec 31, 2011 $98.1M +5.6% $1.3B 7.4% AdvertisingExpense 10-K Feb 25, 2014
FY2010 Dec 31, 2010 $92.9M n/a $1.3B 7.2% AdvertisingExpense 10-K Feb 28, 2013

What the figure is

Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).

Compared with similar spenders

The 6 companies closest to Acco Brands in latest-year ad spend.

Rank Company Ad spend Ad / revenue YoY Fiscal year
351 RingCentral $93.8M 3.7% -2.3% FY2025
352 Flowers Foods $93.2M 1.8% n/a FY2026
353 Figs $93.1M 14.8% +5.1% FY2025
354 Dave & Buster's Entertainment $93M 4.4% +15.8% FY2026
355 Acco Brands $92.5M 6.1% -6.8% FY2025
356 Stride $92.1M 3.7% -11.1% FY2026
357 Smithfield Foods $92M 0.6% -5.2% FY2025

Full ranking of 458 companies · Biggest cuts #60

Questions

How much does Acco Brands spend on advertising?

Acco Brands spent $92.5M on advertising in fiscal 2025, the year ended Dec 31, 2025, according to its 10-K filed Mar 9, 2026.

What percentage of revenue does Acco Brands spend on advertising?

6.1% of revenue in fiscal 2025 ($92.5M of $1.5B). The median across the 458 companies tracked is 4.6%.

Is Acco Brands spending more on advertising?

No. Ad spend fell 6.8% in fiscal 2025 from fiscal 2024. It has fallen 4 years in a row.

How does Acco Brands rank by advertising spend?

#355 of 458 US-listed companies with $50M or more in ad spend, ranked on each company's latest fiscal year.

What does Acco Brands's advertising figure include?

Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).

Source

Filing
10-K for FY2025, filed Mar 9, 2026
Accession number
0001193125-26-098616
Company
ACCO BRANDS Corp, CIK 712034, SIC 2780 (Blankbooks, Looseleaf Binders & Bookbindg & Relatd Work)
Data
SEC EDGAR XBRL company facts, retrieved Nov 4, 2026. Methodology.
Cite
Acco Brands advertising spend, FY2010-FY2025. Aleksei Trudov, io.trudov.com, from SEC EDGAR XBRL company facts (latest: 10-K filed Mar 9, 2026), retrieved Nov 4, 2026. https://io.trudov.com/company/acco-brands/advertising-spend/
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