Smithfield Foods advertising spend, FY2025

Smithfield Foods (SFD) reported $92M of advertising expense for the fiscal year ended Dec 28, 2025. That is 0.6% of revenue of $15.5B. Down 5.2% from FY2024.

Ad spend, FY2025
$92M
year ended Dec 28, 2025
Change vs prior year
-5.2%
vs FY2024
Share of revenue
0.6%
of $15.5B revenue
Rank by ad spend
#357
of 458 companies

Key facts

  • Ad spend is 17% below its FY2010 level ($111M).
  • The highest year on file is FY2013 at $143M; FY2025 is 36% below it.
  • Largest increase +16.4% in FY2013; largest cut -21.1% in FY2024.
  • Ad spend has fallen 2 years in a row.
  • Smithfield Foods spends more on advertising than 22% of the 458 US-listed companies tracked. Its ad-to-revenue ratio is below the median of 4.6%.

Ad spend by fiscal year

$0 $50M $100M $150M FY2010 (ended 2010-05-02): $111M 2010 FY2011 (ended 2011-05-01): $120M 2011 FY2012 (ended 2012-04-29): $123M 2012 FY2013 (ended 2013-04-28): $143M 2013 FY2023 (ended 2023-12-31): $123M 2023 FY2024 (ended 2024-12-29): $97M 2024 FY2025 (ended 2025-12-28): $92M 2025 $92M

Ad spend as % of revenue

0.0% 0.3% 0.5% 0.8% 1.0% FY2010 (ended 2010-05-02): n/a 2010 FY2011 (ended 2011-05-01): n/a 2011 FY2012 (ended 2012-04-29): n/a 2012 FY2013 (ended 2013-04-28): n/a 2013 FY2023 (ended 2023-12-31): 0.8% 2023 FY2024 (ended 2024-12-29): 0.7% 2024 FY2025 (ended 2025-12-28): 0.6% 2025 0.6%

History

Download CSV
Fiscal year Period end Ad spend YoY Revenue Ad / revenue Tag Filing
FY2025 Dec 28, 2025 $92M -5.2% $15.5B 0.6% AdvertisingExpense 10-K Mar 24, 2026
FY2024 Dec 29, 2024 $97M -21.1% $14.1B 0.7% AdvertisingExpense 10-K Mar 24, 2026
FY2023 Dec 31, 2023 $123M n/a $14.6B 0.8% AdvertisingExpense 10-K Mar 24, 2026
FY2013 Apr 28, 2013 $143M +16.4% n/a n/a AdvertisingExpense 10-K Jun 18, 2013
FY2012 Apr 29, 2012 $123M +2.3% n/a n/a AdvertisingExpense 10-K Jun 18, 2013
FY2011 May 1, 2011 $120M +7.9% n/a n/a AdvertisingExpense 10-K Jun 18, 2013
FY2010 May 2, 2010 $111M n/a n/a n/a AdvertisingExpense 10-K Jun 18, 2012

What the figure is

Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).

Compared with similar spenders

The 6 companies closest to Smithfield Foods in latest-year ad spend.

Rank Company Ad spend Ad / revenue YoY Fiscal year
353 Figs $93.1M 14.8% +5.1% FY2025
354 Dave & Buster's Entertainment $93M 4.4% +15.8% FY2026
355 Acco Brands $92.5M 6.1% -6.8% FY2025
356 Stride $92.1M 3.7% -11.1% FY2026
357 Smithfield Foods $92M 0.6% -5.2% FY2025
358 Global Industrial $91.1M 6.6% +0.6% FY2025
359 O Reilly Automotive $91.1M 0.5% +0.4% FY2025

Full ranking of 458 companies · Biggest cuts #72 · Lowest ad-to-revenue #25

Questions

How much does Smithfield Foods spend on advertising?

Smithfield Foods spent $92M on advertising in fiscal 2025, the year ended Dec 28, 2025, according to its 10-K filed Mar 24, 2026.

What percentage of revenue does Smithfield Foods spend on advertising?

0.6% of revenue in fiscal 2025 ($92M of $15.5B). The median across the 458 companies tracked is 4.6%.

Is Smithfield Foods spending more on advertising?

No. Ad spend fell 5.2% in fiscal 2025 from fiscal 2024. It has fallen 2 years in a row.

How does Smithfield Foods rank by advertising spend?

#357 of 458 US-listed companies with $50M or more in ad spend, ranked on each company's latest fiscal year.

What does Smithfield Foods's advertising figure include?

Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).

Source

Filing
10-K for FY2025, filed Mar 24, 2026
Accession number
0000091388-26-000014
Company
SMITHFIELD FOODS INC, CIK 91388, SIC 2011 (Meat Packing Plants)
Data
SEC EDGAR XBRL company facts, retrieved Nov 4, 2026. Methodology.
Cite
Smithfield Foods advertising spend, FY2010-FY2025. Aleksei Trudov, io.trudov.com, from SEC EDGAR XBRL company facts (latest: 10-K filed Mar 24, 2026), retrieved Nov 4, 2026. https://io.trudov.com/company/smithfield-foods/advertising-spend/
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CSV, all years · CSV, all 458 companies