Figs advertising spend, FY2025

Figs (FIGS) reported $93.1M of advertising expense for the fiscal year ended Dec 31, 2025. That is 14.8% of revenue of $631M. Up 5.1% from FY2024.

Ad spend, FY2025
$93.1M
year ended Dec 31, 2025
Change vs prior year
+5.1%
vs FY2024
Share of revenue
14.8%
of $631M revenue
Rank by ad spend
#353
of 458 companies

Key facts

  • Ad spend is 2.4x its FY2020 level ($38.9M), in line with revenue (2.4x).
  • FY2025 is the highest year on file, going back to FY2019.
  • Largest increase +51.1% in FY2021; largest cut -0.8% in FY2023.
  • Ad spend has risen 2 years in a row.
  • Ad spend is 14.8% of revenue, about the same as 14.8% in FY2020.
  • Figs spends more on advertising than 23% of the 458 US-listed companies tracked. Its ad-to-revenue ratio is 3.2x the median of 4.6%.

Ad spend by fiscal year

$0 $25M $50M $75M $100M FY2019 (ended 2019-12-31): $33.2M 2019 FY2020 (ended 2020-12-31): $38.9M 2020 FY2021 (ended 2021-12-31): $58.7M 2021 FY2022 (ended 2022-12-31): $77.7M 2022 FY2023 (ended 2023-12-31): $77.1M 2023 FY2024 (ended 2024-12-31): $88.6M 2024 FY2025 (ended 2025-12-31): $93.1M 2025 $93.1M

Ad spend as % of revenue

0% 10% 20% 30% 40% FY2019 (ended 2019-12-31): 30.0% 2019 FY2020 (ended 2020-12-31): 14.8% 2020 FY2021 (ended 2021-12-31): 14.0% 2021 FY2022 (ended 2022-12-31): 15.4% 2022 FY2023 (ended 2023-12-31): 14.1% 2023 FY2024 (ended 2024-12-31): 15.9% 2024 FY2025 (ended 2025-12-31): 14.8% 2025 14.8%

History

Download CSV
Fiscal year Period end Ad spend YoY Revenue Ad / revenue Tag Filing
FY2025 Dec 31, 2025 $93.1M +5.1% $631M 14.8% MarketingExpense 10-K Feb 26, 2026
FY2024 Dec 31, 2024 $88.6M +14.9% $556M 15.9% MarketingExpense 10-K Feb 26, 2026
FY2023 Dec 31, 2023 $77.1M -0.8% $546M 14.1% MarketingExpense 10-K Feb 26, 2026
FY2022 Dec 31, 2022 $77.7M +32.3% $506M 15.4% MarketingExpense 10-K Feb 27, 2025
FY2021 Dec 31, 2021 $58.7M +51.1% $420M 14.0% MarketingExpense 10-K Feb 28, 2024
FY2020 Dec 31, 2020 $38.9M +17.0% $263M 14.8% MarketingExpense 10-K Feb 28, 2023
FY2019 Dec 31, 2019 $33.2M n/a $110M 30.0% MarketingExpense 10-K Mar 10, 2022

What the figure is

Total marketing expense (XBRL tag MarketingExpense). It can include marketing staff costs, not only paid media.

Compared with similar spenders

The 6 companies closest to Figs in latest-year ad spend.

Rank Company Ad spend Ad / revenue YoY Fiscal year
350 Avis Budget Group $94M 0.8% +22.1% FY2025
351 RingCentral $93.8M 3.7% -2.3% FY2025
352 Flowers Foods $93.2M 1.8% n/a FY2026
353 Figs $93.1M 14.8% +5.1% FY2025
354 Dave & Buster's Entertainment $93M 4.4% +15.8% FY2026
355 Acco Brands $92.5M 6.1% -6.8% FY2025
356 Stride $92.1M 3.7% -11.1% FY2026

Full ranking of 458 companies · Biggest increases #241

Questions

How much does Figs spend on advertising?

Figs spent $93.1M on advertising in fiscal 2025, the year ended Dec 31, 2025, according to its 10-K filed Feb 26, 2026.

What percentage of revenue does Figs spend on advertising?

14.8% of revenue in fiscal 2025 ($93.1M of $631M). The median across the 458 companies tracked is 4.6%.

Is Figs spending more on advertising?

Yes. Ad spend rose 5.1% in fiscal 2025 from fiscal 2024. It has risen 2 years in a row.

How does Figs rank by advertising spend?

#353 of 458 US-listed companies with $50M or more in ad spend, ranked on each company's latest fiscal year.

What does Figs's advertising figure include?

Total marketing expense (XBRL tag MarketingExpense). It can include marketing staff costs, not only paid media.

Source

Filing
10-K for FY2025, filed Feb 26, 2026
Accession number
0001628280-26-012333
Company
FIGS, Inc., CIK 1846576, SIC 2300 (Apparel & Other Finishd Prods of Fabrics & Similar Matl)
Data
SEC EDGAR XBRL company facts, retrieved Nov 4, 2026. Methodology.
Cite
Figs advertising spend, FY2019-FY2025. Aleksei Trudov, io.trudov.com, from SEC EDGAR XBRL company facts (latest: 10-K filed Feb 26, 2026), retrieved Nov 4, 2026. https://io.trudov.com/company/figs/advertising-spend/
Download
CSV, all years · CSV, all 458 companies