RingCentral advertising spend, FY2025

RingCentral (RNG) reported $93.8M of advertising expense for the fiscal year ended Dec 31, 2025. That is 3.7% of revenue of $2.5B. Down 2.3% from FY2024.

Ad spend, FY2025
$93.8M
year ended Dec 31, 2025
Change vs prior year
-2.3%
vs FY2024
Share of revenue
3.7%
of $2.5B revenue
Rank by ad spend
#351
of 458 companies

Key facts

  • Ad spend is 2.7x its FY2015 level ($34.3M), slower than revenue (8.5x).
  • The highest year on file is FY2022 at $126M; FY2025 is 25% below it.
  • Largest increase +68.0% in FY2012; largest cut -22.8% in FY2023.
  • Ad spend has fallen 3 years in a row.
  • Ad spend is 3.7% of revenue, down from 6.5% in FY2020.
  • RingCentral spends more on advertising than 23% of the 458 US-listed companies tracked. Its ad-to-revenue ratio is below the median of 4.6%.

Ad spend by fiscal year

$0 $50M $100M $150M FY2011 (ended 2011-12-31): $13M 2011 FY2012 (ended 2012-12-31): $21.9M FY2013 (ended 2013-12-31): $22.9M 2013 FY2014 (ended 2014-12-31): $27.1M FY2015 (ended 2015-12-31): $34.3M 2015 FY2016 (ended 2016-12-31): $41.6M FY2017 (ended 2017-12-31): $42.4M 2017 FY2018 (ended 2018-12-31): $58.3M FY2019 (ended 2019-12-31): $59.9M 2019 FY2020 (ended 2020-12-31): $76.6M FY2021 (ended 2021-12-31): $88.2M 2021 FY2022 (ended 2022-12-31): $126M FY2023 (ended 2023-12-31): $97M 2023 FY2024 (ended 2024-12-31): $96M FY2025 (ended 2025-12-31): $93.8M 2025 $93.8M

Ad spend as % of revenue

0% 5% 10% 15% 20% FY2011 (ended 2011-12-31): 16.5% 2011 FY2012 (ended 2012-12-31): 19.1% FY2013 (ended 2013-12-31): 14.3% 2013 FY2014 (ended 2014-12-31): 12.3% FY2015 (ended 2015-12-31): 11.6% 2015 FY2016 (ended 2016-12-31): 10.9% FY2017 (ended 2017-12-31): 8.4% 2017 FY2018 (ended 2018-12-31): 8.7% FY2019 (ended 2019-12-31): 6.6% 2019 FY2020 (ended 2020-12-31): 6.5% FY2021 (ended 2021-12-31): 5.5% 2021 FY2022 (ended 2022-12-31): 6.3% FY2023 (ended 2023-12-31): 4.4% 2023 FY2024 (ended 2024-12-31): 4.0% FY2025 (ended 2025-12-31): 3.7% 2025 3.7%

History

Download CSV
Fiscal year Period end Ad spend YoY Revenue Ad / revenue Tag Filing
FY2025 Dec 31, 2025 $93.8M -2.3% $2.5B 3.7% AdvertisingExpense 10-K Feb 27, 2026
FY2024 Dec 31, 2024 $96M -1.0% $2.4B 4.0% AdvertisingExpense 10-K Feb 27, 2026
FY2023 Dec 31, 2023 $97M -22.8% $2.2B 4.4% AdvertisingExpense 10-K Feb 27, 2026
FY2022 Dec 31, 2022 $126M +42.4% $2B 6.3% AdvertisingExpense 10-K Feb 26, 2025
FY2021 Dec 31, 2021 $88.2M +15.1% $1.6B 5.5% AdvertisingExpense 10-K Feb 22, 2024
FY2020 Dec 31, 2020 $76.6M +27.9% $1.2B 6.5% AdvertisingExpense 10-K Feb 23, 2023
FY2019 Dec 31, 2019 $59.9M +2.7% $903M 6.6% AdvertisingExpense 10-K Mar 1, 2022
FY2018 Dec 31, 2018 $58.3M +37.5% $674M 8.7% AdvertisingExpense 10-K Feb 26, 2021
FY2017 Dec 31, 2017 $42.4M +1.9% $504M 8.4% AdvertisingExpense 10-K Feb 26, 2020
FY2016 Dec 31, 2016 $41.6M +21.3% $380M 10.9% AdvertisingExpense 10-K Feb 27, 2019
FY2015 Dec 31, 2015 $34.3M +26.6% $296M 11.6% AdvertisingExpense 10-K Feb 26, 2018
FY2014 Dec 31, 2014 $27.1M +18.3% $220M 12.3% AdvertisingExpense 10-K Feb 28, 2017
FY2013 Dec 31, 2013 $22.9M +4.5% $161M 14.3% AdvertisingExpense 10-K Feb 29, 2016
FY2012 Dec 31, 2012 $21.9M +68.0% $115M 19.1% AdvertisingExpense 10-K Feb 27, 2015
FY2011 Dec 31, 2011 $13M n/a $78.9M 16.5% AdvertisingExpense 10-K Feb 26, 2014

What the figure is

Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).

Compared with similar spenders

The 6 companies closest to RingCentral in latest-year ad spend.

Rank Company Ad spend Ad / revenue YoY Fiscal year
349 Group 1 Automotive $94.5M 0.4% -1.8% FY2025
350 Avis Budget Group $94M 0.8% +22.1% FY2025
351 RingCentral $93.8M 3.7% -2.3% FY2025
352 Flowers Foods $93.2M 1.8% n/a FY2026
353 Figs $93.1M 14.8% +5.1% FY2025
354 Dave & Buster's Entertainment $93M 4.4% +15.8% FY2026
355 Acco Brands $92.5M 6.1% -6.8% FY2025

Full ranking of 458 companies · Biggest cuts #106

Questions

How much does RingCentral spend on advertising?

RingCentral spent $93.8M on advertising in fiscal 2025, the year ended Dec 31, 2025, according to its 10-K filed Feb 27, 2026.

What percentage of revenue does RingCentral spend on advertising?

3.7% of revenue in fiscal 2025 ($93.8M of $2.5B). The median across the 458 companies tracked is 4.6%.

Is RingCentral spending more on advertising?

No. Ad spend fell 2.3% in fiscal 2025 from fiscal 2024. It has fallen 3 years in a row.

How does RingCentral rank by advertising spend?

#351 of 458 US-listed companies with $50M or more in ad spend, ranked on each company's latest fiscal year.

What does RingCentral's advertising figure include?

Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).

Source

Filing
10-K for FY2025, filed Feb 27, 2026
Accession number
0001384905-26-000021
Company
RingCentral, Inc., CIK 1384905, SIC 7374 (Services-Computer Processing & Data Preparation)
Data
SEC EDGAR XBRL company facts, retrieved Nov 4, 2026. Methodology.
Cite
RingCentral advertising spend, FY2011-FY2025. Aleksei Trudov, io.trudov.com, from SEC EDGAR XBRL company facts (latest: 10-K filed Feb 27, 2026), retrieved Nov 4, 2026. https://io.trudov.com/company/ringcentral/advertising-spend/
Download
CSV, all years · CSV, all 458 companies