Avis Budget Group advertising spend, FY2025

Avis Budget Group (CAR) reported $94M of advertising expense for the fiscal year ended Dec 31, 2025. That is 0.8% of revenue of $11.7B. Up 22.1% from FY2024.

Ad spend, FY2025
$94M
year ended Dec 31, 2025
Change vs prior year
+22.1%
vs FY2024
Share of revenue
0.8%
of $11.7B revenue
Rank by ad spend
#350
of 458 companies

Key facts

  • Ad spend is 24% below its FY2015 level ($123M).
  • The highest year on file is FY2012 at $127M; FY2025 is 26% below it.
  • Largest increase +62.1% in FY2011; largest cut -55.4% in FY2020.
  • Ad spend is 0.8% of revenue, down from 1.0% in FY2020.
  • Avis Budget Group spends more on advertising than 24% of the 458 US-listed companies tracked. Its ad-to-revenue ratio is below the median of 4.6%.

Ad spend by fiscal year

$0 $50M $100M $150M FY2009 (ended 2009-12-31): $87M FY2010 (ended 2010-12-31): $66M 2010 FY2011 (ended 2011-12-31): $107M FY2012 (ended 2012-12-31): $127M FY2013 (ended 2013-12-31): $116M 2013 FY2014 (ended 2014-12-31): $112M FY2015 (ended 2015-12-31): $123M FY2016 (ended 2016-12-31): $127M 2016 FY2017 (ended 2017-12-31): $111M FY2018 (ended 2018-12-31): $116M FY2019 (ended 2019-12-31): $121M 2019 FY2020 (ended 2020-12-31): $54M FY2021 (ended 2021-12-31): $81M FY2022 (ended 2022-12-31): $64M 2022 FY2023 (ended 2023-12-31): $86M FY2024 (ended 2024-12-31): $77M FY2025 (ended 2025-12-31): $94M 2025 $94M

Ad spend as % of revenue

0.0% 0.5% 1.0% 1.5% FY2009 (ended 2009-12-31): n/a FY2010 (ended 2010-12-31): n/a 2010 FY2011 (ended 2011-12-31): n/a FY2012 (ended 2012-12-31): n/a FY2013 (ended 2013-12-31): n/a 2013 FY2014 (ended 2014-12-31): n/a FY2015 (ended 2015-12-31): n/a FY2016 (ended 2016-12-31): 1.5% 2016 FY2017 (ended 2017-12-31): 1.3% FY2018 (ended 2018-12-31): 1.3% FY2019 (ended 2019-12-31): 1.3% 2019 FY2020 (ended 2020-12-31): 1.0% FY2021 (ended 2021-12-31): 0.9% FY2022 (ended 2022-12-31): 0.5% 2022 FY2023 (ended 2023-12-31): 0.7% FY2024 (ended 2024-12-31): 0.7% FY2025 (ended 2025-12-31): 0.8% 2025 0.8%

History

Download CSV
Fiscal year Period end Ad spend YoY Revenue Ad / revenue Tag Filing
FY2025 Dec 31, 2025 $94M +22.1% $11.7B 0.8% AdvertisingExpense 10-K Feb 19, 2026
FY2024 Dec 31, 2024 $77M -10.5% $11.8B 0.7% AdvertisingExpense 10-K Feb 19, 2026
FY2023 Dec 31, 2023 $86M +34.4% $12B 0.7% AdvertisingExpense 10-K Feb 19, 2026
FY2022 Dec 31, 2022 $64M -21.0% $12B 0.5% AdvertisingExpense 10-K Feb 14, 2025
FY2021 Dec 31, 2021 $81M +50.0% $9.3B 0.9% AdvertisingExpense 10-K Feb 16, 2024
FY2020 Dec 31, 2020 $54M -55.4% $5.4B 1.0% AdvertisingExpense 10-K Feb 16, 2023
FY2019 Dec 31, 2019 $121M +4.3% $9.2B 1.3% AdvertisingExpense 10-K Feb 17, 2022
FY2018 Dec 31, 2018 $116M +4.5% $9.1B 1.3% AdvertisingExpense 10-K Feb 17, 2021
FY2017 Dec 31, 2017 $111M -12.6% $8.8B 1.3% AdvertisingExpense 10-K Feb 20, 2020
FY2016 Dec 31, 2016 $127M +3.3% $8.7B 1.5% AdvertisingExpense 10-K Feb 21, 2019
FY2015 Dec 31, 2015 $123M +9.8% n/a n/a AdvertisingExpense 10-K Feb 22, 2018
FY2014 Dec 31, 2014 $112M -3.4% n/a n/a AdvertisingExpense 10-K Feb 21, 2017
FY2013 Dec 31, 2013 $116M -8.7% n/a n/a AdvertisingExpense 10-K Feb 24, 2016
FY2012 Dec 31, 2012 $127M +18.7% n/a n/a AdvertisingExpense 10-K Feb 23, 2015
FY2011 Dec 31, 2011 $107M +62.1% n/a n/a AdvertisingExpense 10-K Feb 21, 2014
FY2010 Dec 31, 2010 $66M -24.1% n/a n/a AdvertisingExpense 10-K Feb 21, 2013
FY2009 Dec 31, 2009 $87M n/a n/a n/a AdvertisingExpense 10-K Feb 29, 2012

What the figure is

Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).

Compared with similar spenders

The 6 companies closest to Avis Budget Group in latest-year ad spend.

Rank Company Ad spend Ad / revenue YoY Fiscal year
348 Cloudflare $95.2M 4.4% +21.1% FY2025
349 Group 1 Automotive $94.5M 0.4% -1.8% FY2025
350 Avis Budget Group $94M 0.8% +22.1% FY2025
351 RingCentral $93.8M 3.7% -2.3% FY2025
352 Flowers Foods $93.2M 1.8% n/a FY2026
353 Figs $93.1M 14.8% +5.1% FY2025
354 Dave & Buster's Entertainment $93M 4.4% +15.8% FY2026

Full ranking of 458 companies · Biggest increases #96 · Lowest ad-to-revenue #45

Questions

How much does Avis Budget Group spend on advertising?

Avis Budget Group spent $94M on advertising in fiscal 2025, the year ended Dec 31, 2025, according to its 10-K filed Feb 19, 2026.

What percentage of revenue does Avis Budget Group spend on advertising?

0.8% of revenue in fiscal 2025 ($94M of $11.7B). The median across the 458 companies tracked is 4.6%.

Is Avis Budget Group spending more on advertising?

Yes. Ad spend rose 22.1% in fiscal 2025 from fiscal 2024.

How does Avis Budget Group rank by advertising spend?

#350 of 458 US-listed companies with $50M or more in ad spend, ranked on each company's latest fiscal year.

What does Avis Budget Group's advertising figure include?

Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).

Source

Filing
10-K for FY2025, filed Feb 19, 2026
Accession number
0000723612-26-000012
Company
AVIS BUDGET GROUP, INC., CIK 723612, SIC 7510 (Services-Auto Rental & Leasing (No Drivers))
Data
SEC EDGAR XBRL company facts, retrieved Nov 4, 2026. Methodology.
Cite
Avis Budget Group advertising spend, FY2009-FY2025. Aleksei Trudov, io.trudov.com, from SEC EDGAR XBRL company facts (latest: 10-K filed Feb 19, 2026), retrieved Nov 4, 2026. https://io.trudov.com/company/avis-budget-group/advertising-spend/
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