Group 1 Automotive advertising spend, FY2025

Group 1 Automotive (GPI) reported $94.5M of advertising expense for the fiscal year ended Dec 31, 2025. That is 0.4% of revenue of $22.6B. Down 1.8% from FY2024.

Ad spend, FY2025
$94.5M
year ended Dec 31, 2025
Change vs prior year
-1.8%
vs FY2024
Share of revenue
0.4%
of $22.6B revenue
Rank by ad spend
#349
of 458 companies

Key facts

  • Ad spend is 1.3x its FY2015 level ($74.6M), slower than revenue (2.1x).
  • The highest year on file is FY2024 at $96.2M; FY2025 is 2% below it.
  • Largest increase +34.3% in FY2021; largest cut -33.9% in FY2020.
  • Ad spend is 0.4% of revenue, about the same as 0.5% in FY2020.
  • Group 1 Automotive spends more on advertising than 24% of the 458 US-listed companies tracked. Its ad-to-revenue ratio is below the median of 4.6%.

Ad spend by fiscal year

$0 $25M $50M $75M $100M FY2009 (ended 2009-12-31): $36.6M FY2010 (ended 2010-12-31): $45M 2010 FY2011 (ended 2011-12-31): $46.7M FY2012 (ended 2012-12-31): $54.1M FY2013 (ended 2013-12-31): $59M 2013 FY2014 (ended 2014-12-31): $73.8M FY2015 (ended 2015-12-31): $74.6M FY2016 (ended 2016-12-31): $75.3M 2016 FY2017 (ended 2017-12-31): $74.1M FY2018 (ended 2018-12-31): $75.2M FY2019 (ended 2019-12-31): $74.1M 2019 FY2020 (ended 2020-12-31): $49M FY2021 (ended 2021-12-31): $65.8M FY2022 (ended 2022-12-31): $76.5M 2022 FY2023 (ended 2023-12-31): $83M FY2024 (ended 2024-12-31): $96.2M FY2025 (ended 2025-12-31): $94.5M 2025 $94.5M

Ad spend as % of revenue

0.0% 0.3% 0.5% 0.8% 1.0% FY2009 (ended 2009-12-31): 0.8% FY2010 (ended 2010-12-31): 0.8% 2010 FY2011 (ended 2011-12-31): 0.8% FY2012 (ended 2012-12-31): 0.7% FY2013 (ended 2013-12-31): 0.7% 2013 FY2014 (ended 2014-12-31): 0.7% FY2015 (ended 2015-12-31): 0.7% FY2016 (ended 2016-12-31): 0.7% 2016 FY2017 (ended 2017-12-31): 0.7% FY2018 (ended 2018-12-31): 0.6% FY2019 (ended 2019-12-31): 0.6% 2019 FY2020 (ended 2020-12-31): 0.5% FY2021 (ended 2021-12-31): 0.5% FY2022 (ended 2022-12-31): 0.5% 2022 FY2023 (ended 2023-12-31): 0.5% FY2024 (ended 2024-12-31): 0.5% FY2025 (ended 2025-12-31): 0.4% 2025 0.4%

History

Download CSV
Fiscal year Period end Ad spend YoY Revenue Ad / revenue Tag Filing
FY2025 Dec 31, 2025 $94.5M -1.8% $22.6B 0.4% AdvertisingExpense 10-K Feb 13, 2026
FY2024 Dec 31, 2024 $96.2M +15.9% $19.9B 0.5% AdvertisingExpense 10-K Feb 13, 2026
FY2023 Dec 31, 2023 $83M +8.5% $17.9B 0.5% AdvertisingExpense 10-K Feb 13, 2026
FY2022 Dec 31, 2022 $76.5M +16.3% $16.2B 0.5% AdvertisingExpense 10-K Feb 14, 2025
FY2021 Dec 31, 2021 $65.8M +34.3% $13.5B 0.5% AdvertisingExpense 10-K Feb 14, 2024
FY2020 Dec 31, 2020 $49M -33.9% $10.6B 0.5% AdvertisingExpense 10-K Feb 16, 2023
FY2019 Dec 31, 2019 $74.1M -1.5% $11.6B 0.6% AdvertisingExpense 10-K Feb 23, 2022
FY2018 Dec 31, 2018 $75.2M +1.5% $11.6B 0.6% AdvertisingExpense 10-K Feb 24, 2021
FY2017 Dec 31, 2017 $74.1M -1.6% $11.1B 0.7% AdvertisingExpense 10-K Feb 13, 2020
FY2016 Dec 31, 2016 $75.3M +0.9% $10.9B 0.7% AdvertisingExpense 10-K Feb 19, 2019
FY2015 Dec 31, 2015 $74.6M +1.1% $10.6B 0.7% AdvertisingExpense 10-K Feb 20, 2018
FY2014 Dec 31, 2014 $73.8M +25.1% $9.9B 0.7% AdvertisingExpense 10-K Feb 17, 2017
FY2013 Dec 31, 2013 $59M +9.1% $8.9B 0.7% AdvertisingExpense 10-K Feb 17, 2016
FY2012 Dec 31, 2012 $54.1M +15.8% $7.5B 0.7% AdvertisingExpense 10-K Mar 3, 2014
FY2011 Dec 31, 2011 $46.7M +3.8% $6.1B 0.8% AdvertisingExpense 10-K Mar 3, 2014
FY2010 Dec 31, 2010 $45M +23.0% $5.5B 0.8% AdvertisingExpense 10-K Feb 20, 2013
FY2009 Dec 31, 2009 $36.6M n/a $4.5B 0.8% AdvertisingExpense 10-K Feb 10, 2012

What the figure is

Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).

Compared with similar spenders

The 6 companies closest to Group 1 Automotive in latest-year ad spend.

Rank Company Ad spend Ad / revenue YoY Fiscal year
348 Cloudflare $95.2M 4.4% +21.1% FY2025
349 Group 1 Automotive $94.5M 0.4% -1.8% FY2025
350 Avis Budget Group $94M 0.8% +22.1% FY2025
351 RingCentral $93.8M 3.7% -2.3% FY2025
352 Flowers Foods $93.2M 1.8% n/a FY2026
353 Figs $93.1M 14.8% +5.1% FY2025
354 Dave & Buster's Entertainment $93M 4.4% +15.8% FY2026

Full ranking of 458 companies · Biggest cuts #113 · Lowest ad-to-revenue #15

Questions

How much does Group 1 Automotive spend on advertising?

Group 1 Automotive spent $94.5M on advertising in fiscal 2025, the year ended Dec 31, 2025, according to its 10-K filed Feb 13, 2026.

What percentage of revenue does Group 1 Automotive spend on advertising?

0.4% of revenue in fiscal 2025 ($94.5M of $22.6B). The median across the 458 companies tracked is 4.6%.

Is Group 1 Automotive spending more on advertising?

No. Ad spend fell 1.8% in fiscal 2025 from fiscal 2024.

How does Group 1 Automotive rank by advertising spend?

#349 of 458 US-listed companies with $50M or more in ad spend, ranked on each company's latest fiscal year.

What does Group 1 Automotive's advertising figure include?

Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).

Source

Filing
10-K for FY2025, filed Feb 13, 2026
Accession number
0001031203-26-000064
Company
GROUP 1 AUTOMOTIVE INC, CIK 1031203, SIC 5500 (Retail-Auto Dealers & Gasoline Stations)
Data
SEC EDGAR XBRL company facts, retrieved Nov 4, 2026. Methodology.
Cite
Group 1 Automotive advertising spend, FY2009-FY2025. Aleksei Trudov, io.trudov.com, from SEC EDGAR XBRL company facts (latest: 10-K filed Feb 13, 2026), retrieved Nov 4, 2026. https://io.trudov.com/company/group-1-automotive/advertising-spend/
Download
CSV, all years · CSV, all 458 companies