American Coastal Insurance advertising spend, FY2025

American Coastal Insurance (ACIC) reported $90M of advertising expense for the fiscal year ended Dec 31, 2025. That is 26.8% of revenue of $335M. Up 119.5% from FY2024.

Ad spend, FY2025
$90M
year ended Dec 31, 2025
Change vs prior year
+119.5%
vs FY2024
Share of revenue
26.8%
of $335M revenue
Rank by ad spend
#360
of 458 companies

Key facts

  • FY2025 is the highest year on file, going back to FY2010.
  • Largest increase +119.5% in FY2025; largest cut -65.5% in FY2016.
  • Ad spend has risen 3 years in a row.
  • Ad spend is 26.8% of revenue, up from 0.1% in FY2020.
  • American Coastal Insurance spends more on advertising than 21% of the 458 US-listed companies tracked. Its ad-to-revenue ratio is 5.9x the median of 4.6%.

Ad spend by fiscal year

$0 $25M $50M $75M $100M FY2010 (ended 2010-12-31): $783K FY2011 (ended 2011-12-31): $1M 2011 FY2012 (ended 2012-12-31): $1.4M FY2013 (ended 2013-12-31): $1.8M 2013 FY2014 (ended 2014-12-31): $1.8M FY2015 (ended 2015-12-31): $2.6M 2015 FY2016 (ended 2016-12-31): $907K FY2017 (ended 2017-12-31): $1M 2017 FY2018 (ended 2018-12-31): $1.7M FY2019 (ended 2019-12-31): $1.4M 2019 FY2020 (ended 2020-12-31): $1.2M FY2021 (ended 2021-12-31): $886K 2021 FY2022 (ended 2022-12-31): $693K FY2023 (ended 2023-12-31): $29M 2023 FY2024 (ended 2024-12-31): $41M FY2025 (ended 2025-12-31): $90M 2025 $90M

Ad spend as % of revenue

0% 10% 20% 30% FY2010 (ended 2010-12-31): 1.0% FY2011 (ended 2011-12-31): 1.1% 2011 FY2012 (ended 2012-12-31): 1.1% FY2013 (ended 2013-12-31): 0.9% 2013 FY2014 (ended 2014-12-31): 0.6% FY2015 (ended 2015-12-31): 0.7% 2015 FY2016 (ended 2016-12-31): 0.2% FY2017 (ended 2017-12-31): 0.2% 2017 FY2018 (ended 2018-12-31): 0.2% FY2019 (ended 2019-12-31): 0.2% 2019 FY2020 (ended 2020-12-31): 0.1% FY2021 (ended 2021-12-31): 0.4% 2021 FY2022 (ended 2022-12-31): 0.3% FY2023 (ended 2023-12-31): 11.0% 2023 FY2024 (ended 2024-12-31): 13.8% FY2025 (ended 2025-12-31): 26.8% 2025 26.8%

History

Download CSV
Fiscal year Period end Ad spend YoY Revenue Ad / revenue Tag Filing
FY2025 Dec 31, 2025 $90M +119.5% $335M 26.8% MarketingAndAdvertisingExpense 10-K Mar 9, 2026
FY2024 Dec 31, 2024 $41M +41.4% $297M 13.8% MarketingAndAdvertisingExpense 10-K Mar 9, 2026
FY2023 Dec 31, 2023 $29M +4084.7% $264M 11.0% MarketingAndAdvertisingExpense 10-K Mar 9, 2026
FY2022 Dec 31, 2022 $693K -21.8% $222M 0.3% MarketingAndAdvertisingExpense 10-K Mar 10, 2025
FY2021 Dec 31, 2021 $886K -26.9% $229M 0.4% MarketingAndAdvertisingExpense 10-K Mar 15, 2024
FY2020 Dec 31, 2020 $1.2M -15.0% $847M 0.1% AdvertisingExpense 10-K Mar 9, 2021
FY2019 Dec 31, 2019 $1.4M -14.8% $825M 0.2% AdvertisingExpense 10-K Mar 9, 2021
FY2018 Dec 31, 2018 $1.7M +65.3% $724M 0.2% AdvertisingExpense 10-K Mar 9, 2021
FY2017 Dec 31, 2017 $1M +11.7% $654M 0.2% AdvertisingExpense 10-K Mar 12, 2020
FY2016 Dec 31, 2016 $907K -65.5% $487M 0.2% AdvertisingExpense 10-K Mar 18, 2019
FY2015 Dec 31, 2015 $2.6M +44.6% $358M 0.7% AdvertisingExpense 10-K Mar 28, 2018
FY2014 Dec 31, 2014 $1.8M +1.0% $280M 0.6% AdvertisingExpense 10-K Mar 15, 2017
FY2013 Dec 31, 2013 $1.8M +29.1% $208M 0.9% AdvertisingExpense 10-K Mar 2, 2016
FY2012 Dec 31, 2012 $1.4M +34.0% $131M 1.1% AdvertisingExpense 10-K Feb 25, 2015
FY2011 Dec 31, 2011 $1M +33.0% $96.4M 1.1% AdvertisingExpense 10-K Feb 24, 2014
FY2010 Dec 31, 2010 $783K n/a $80M 1.0% AdvertisingExpense 10-K Mar 6, 2013

What the figure is

Marketing and advertising combined, as reported under the XBRL tag MarketingAndAdvertisingExpense.

Earlier years use a different tag. The Tag column above shows which one applies to each year.

Compared with similar spenders

The 6 companies closest to American Coastal Insurance in latest-year ad spend.

Rank Company Ad spend Ad / revenue YoY Fiscal year
357 Smithfield Foods $92M 0.6% -5.2% FY2025
358 Global Industrial $91.1M 6.6% +0.6% FY2025
359 O Reilly Automotive $91.1M 0.5% +0.4% FY2025
360 American Coastal Insurance $90M 26.8% +119.5% FY2025
361 Alkermes $89.7M 6.1% -16.6% FY2025
362 Cbre Group $89M 0.2% +8.5% FY2025
363 Fossil Group $88.7M 8.8% n/a FY2026

Full ranking of 458 companies · Biggest increases #8 · Highest ad-to-revenue #25 · New $50M spenders #4

Questions

How much does American Coastal Insurance spend on advertising?

American Coastal Insurance spent $90M on advertising in fiscal 2025, the year ended Dec 31, 2025, according to its 10-K filed Mar 9, 2026.

What percentage of revenue does American Coastal Insurance spend on advertising?

26.8% of revenue in fiscal 2025 ($90M of $335M). The median across the 458 companies tracked is 4.6%.

Is American Coastal Insurance spending more on advertising?

Yes. Ad spend rose 119.5% in fiscal 2025 from fiscal 2024. It has risen 3 years in a row.

How does American Coastal Insurance rank by advertising spend?

#360 of 458 US-listed companies with $50M or more in ad spend, ranked on each company's latest fiscal year.

What does American Coastal Insurance's advertising figure include?

Marketing and advertising combined, as reported under the XBRL tag MarketingAndAdvertisingExpense.

Source

Filing
10-K for FY2025, filed Mar 9, 2026
Accession number
0001401521-26-000015
Company
AMERICAN COASTAL INSURANCE Corp, CIK 1401521, SIC 6331 (Fire, Marine & Casualty Insurance)
Data
SEC EDGAR XBRL company facts, retrieved Nov 4, 2026. Methodology.
Cite
American Coastal Insurance advertising spend, FY2010-FY2025. Aleksei Trudov, io.trudov.com, from SEC EDGAR XBRL company facts (latest: 10-K filed Mar 9, 2026), retrieved Nov 4, 2026. https://io.trudov.com/company/american-coastal-insurance/advertising-spend/
Download
CSV, all years · CSV, all 458 companies