Shutterstock advertising spend, FY2025

Shutterstock (SSTK) reported $87M of advertising expense for the fiscal year ended Dec 31, 2025. That is 8.8% of revenue of $990M. Down 5.2% from FY2024.

Ad spend, FY2025
$87M
year ended Dec 31, 2025
Change vs prior year
-5.2%
vs FY2024
Share of revenue
8.8%
of $990M revenue
Rank by ad spend
#367
of 458 companies

Key facts

  • Ad spend is 1.6x its FY2015 level ($53M).
  • The highest year on file is FY2021 at $113M; FY2025 is 23% below it.
  • Largest increase +85.8% in FY2011; largest cut -20.6% in FY2020.
  • Ad spend has fallen 4 years in a row.
  • Ad spend is 8.8% of revenue, down from 12.2% in FY2020.
  • Shutterstock spends more on advertising than 20% of the 458 US-listed companies tracked. Its ad-to-revenue ratio is 1.9x the median of 4.6%.

Ad spend by fiscal year

$0 $50M $100M $150M FY2010 (ended 2010-12-31): $13.5M FY2011 (ended 2011-12-31): $25.2M 2011 FY2012 (ended 2012-12-31): $32.6M FY2013 (ended 2013-12-31): $34.1M 2013 FY2014 (ended 2014-12-31): $43.7M FY2015 (ended 2015-12-31): $53M 2015 FY2016 (ended 2016-12-31): $64.9M FY2017 (ended 2017-12-31): $76.6M 2017 FY2018 (ended 2018-12-31): $91.5M FY2019 (ended 2019-12-31): $102M 2019 FY2020 (ended 2020-12-31): $81.2M FY2021 (ended 2021-12-31): $113M 2021 FY2022 (ended 2022-12-31): $97.2M FY2023 (ended 2023-12-31): $93.1M 2023 FY2024 (ended 2024-12-31): $91.8M FY2025 (ended 2025-12-31): $87M 2025 $87M

Ad spend as % of revenue

0% 5% 10% 15% 20% FY2010 (ended 2010-12-31): n/a FY2011 (ended 2011-12-31): n/a 2011 FY2012 (ended 2012-12-31): n/a FY2013 (ended 2013-12-31): n/a 2013 FY2014 (ended 2014-12-31): n/a FY2015 (ended 2015-12-31): n/a 2015 FY2016 (ended 2016-12-31): 13.1% FY2017 (ended 2017-12-31): 13.7% 2017 FY2018 (ended 2018-12-31): 14.7% FY2019 (ended 2019-12-31): 15.7% 2019 FY2020 (ended 2020-12-31): 12.2% FY2021 (ended 2021-12-31): 14.6% 2021 FY2022 (ended 2022-12-31): 11.7% FY2023 (ended 2023-12-31): 10.6% 2023 FY2024 (ended 2024-12-31): 9.8% FY2025 (ended 2025-12-31): 8.8% 2025 8.8%

History

Download CSV
Fiscal year Period end Ad spend YoY Revenue Ad / revenue Tag Filing
FY2025 Dec 31, 2025 $87M -5.2% $990M 8.8% AdvertisingExpense 10-K Feb 17, 2026
FY2024 Dec 31, 2024 $91.8M -1.4% $935M 9.8% AdvertisingExpense 10-K Feb 17, 2026
FY2023 Dec 31, 2023 $93.1M -4.2% $875M 10.6% AdvertisingExpense 10-K Feb 17, 2026
FY2022 Dec 31, 2022 $97.2M -13.9% $828M 11.7% AdvertisingExpense 10-K Feb 25, 2025
FY2021 Dec 31, 2021 $113M +39.0% $773M 14.6% AdvertisingExpense 10-K Feb 26, 2024
FY2020 Dec 31, 2020 $81.2M -20.6% $667M 12.2% AdvertisingExpense 10-K Feb 14, 2023
FY2019 Dec 31, 2019 $102M +11.8% $651M 15.7% AdvertisingExpense 10-K Feb 10, 2022
FY2018 Dec 31, 2018 $91.5M +19.5% $623M 14.7% AdvertisingExpense 10-K Feb 11, 2021
FY2017 Dec 31, 2017 $76.6M +18.0% $557M 13.7% AdvertisingExpense 10-K Feb 13, 2020
FY2016 Dec 31, 2016 $64.9M +22.5% $494M 13.1% AdvertisingExpense 10-K Feb 26, 2019
FY2015 Dec 31, 2015 $53M +21.3% n/a n/a AdvertisingExpense 10-K Feb 22, 2018
FY2014 Dec 31, 2014 $43.7M +28.2% n/a n/a AdvertisingExpense 10-K Feb 27, 2017
FY2013 Dec 31, 2013 $34.1M +4.4% n/a n/a AdvertisingExpense 10-K Feb 24, 2016
FY2012 Dec 31, 2012 $32.6M +29.7% n/a n/a AdvertisingExpense 10-K Feb 27, 2015
FY2011 Dec 31, 2011 $25.2M +85.8% n/a n/a AdvertisingExpense 10-K Feb 28, 2014
FY2010 Dec 31, 2010 $13.5M n/a n/a n/a AdvertisingExpense 10-K Mar 1, 2013

What the figure is

Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).

Compared with similar spenders

The 6 companies closest to Shutterstock in latest-year ad spend.

Rank Company Ad spend Ad / revenue YoY Fiscal year
364 Spectrum Brands $87.7M 3.1% -4.4% FY2025
365 Universal Technical Institute $87.5M 10.5% +13.3% FY2025
366 Carters $87.3M 3.0% n/a FY2026
367 Shutterstock $87M 8.8% -5.2% FY2025
368 Duolingo $86.9M 8.4% +39.3% FY2025
369 LifeMD $86.1M 44.4% +22.8% FY2025
370 Polaris $85.7M 1.2% +0.2% FY2025

Full ranking of 458 companies · Biggest cuts #71

Questions

How much does Shutterstock spend on advertising?

Shutterstock spent $87M on advertising in fiscal 2025, the year ended Dec 31, 2025, according to its 10-K filed Feb 17, 2026.

What percentage of revenue does Shutterstock spend on advertising?

8.8% of revenue in fiscal 2025 ($87M of $990M). The median across the 458 companies tracked is 4.6%.

Is Shutterstock spending more on advertising?

No. Ad spend fell 5.2% in fiscal 2025 from fiscal 2024. It has fallen 4 years in a row.

How does Shutterstock rank by advertising spend?

#367 of 458 US-listed companies with $50M or more in ad spend, ranked on each company's latest fiscal year.

What does Shutterstock's advertising figure include?

Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).

Source

Filing
10-K for FY2025, filed Feb 17, 2026
Accession number
0001549346-26-000008
Company
Shutterstock, Inc., CIK 1549346, SIC 7374 (Services-Computer Processing & Data Preparation)
Data
SEC EDGAR XBRL company facts, retrieved Nov 4, 2026. Methodology.
Cite
Shutterstock advertising spend, FY2010-FY2025. Aleksei Trudov, io.trudov.com, from SEC EDGAR XBRL company facts (latest: 10-K filed Feb 17, 2026), retrieved Nov 4, 2026. https://io.trudov.com/company/shutterstock/advertising-spend/
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CSV, all years · CSV, all 458 companies