LifeMD advertising spend, FY2025

LifeMD (LFMD) reported $86.1M of advertising expense for the fiscal year ended Dec 31, 2025. That is 44.4% of revenue of $194M. Up 22.8% from FY2024.

Ad spend, FY2025
$86.1M
year ended Dec 31, 2025
Change vs prior year
+22.8%
vs FY2024
Share of revenue
44.4%
of $194M revenue
Rank by ad spend
#369
of 458 companies

Key facts

  • FY2025 is the highest year on file, going back to FY2014.
  • Largest increase +641.5% in FY2016; largest cut -4.0% in FY2017.
  • LifeMD spends more on advertising than 19% of the 458 US-listed companies tracked. Its ad-to-revenue ratio is 9.7x the median of 4.6%.

Ad spend by fiscal year

$0 $25M $50M $75M $100M FY2014 (ended 2014-12-31): $57.2K 2014 FY2015 (ended 2015-12-31): $231K 2015 FY2016 (ended 2016-12-31): $1.7M 2016 FY2017 (ended 2017-12-31): $1.6M 2017 FY2018 (ended 2018-12-31): $5.1M 2018 FY2024 (ended 2024-12-31): $70.1M 2024 FY2025 (ended 2025-12-31): $86.1M 2025 $86.1M

Ad spend as % of revenue

0% 20% 40% 60% 80% FY2014 (ended 2014-12-31): 8.0% 2014 FY2015 (ended 2015-12-31): 18.9% 2015 FY2016 (ended 2016-12-31): 32.6% 2016 FY2017 (ended 2017-12-31): 32.8% 2017 FY2018 (ended 2018-12-31): 61.0% 2018 FY2024 (ended 2024-12-31): 45.3% 2024 FY2025 (ended 2025-12-31): 44.4% 2025 44.4%

History

Download CSV
Fiscal year Period end Ad spend YoY Revenue Ad / revenue Tag Filing
FY2025 Dec 31, 2025 $86.1M +22.8% $194M 44.4% MarketingAndAdvertisingExpense 10-K Mar 10, 2026
FY2024 Dec 31, 2024 $70.1M n/a $155M 45.3% MarketingAndAdvertisingExpense 10-K Mar 10, 2026
FY2018 Dec 31, 2018 $5.1M +209.5% $8.3M 61.0% MarketingExpense 10-K Apr 1, 2019
FY2017 Dec 31, 2017 $1.6M -4.0% $5M 32.8% MarketingExpense 10-K Apr 1, 2019
FY2016 Dec 31, 2016 $1.7M +641.5% $5.2M 32.6% MarketingExpense 10-K Apr 2, 2018
FY2015 Dec 31, 2015 $231K +302.9% $1.2M 18.9% MarketingExpense 10-K May 24, 2017
FY2014 Dec 31, 2014 $57.2K n/a $714K 8.0% MarketingExpense 10-K Mar 30, 2016

What the figure is

Marketing and advertising combined, as reported under the XBRL tag MarketingAndAdvertisingExpense.

Earlier years use a different tag. The Tag column above shows which one applies to each year.

Compared with similar spenders

The 6 companies closest to LifeMD in latest-year ad spend.

Rank Company Ad spend Ad / revenue YoY Fiscal year
365 Universal Technical Institute $87.5M 10.5% +13.3% FY2025
366 Carters $87.3M 3.0% n/a FY2026
367 Shutterstock $87M 8.8% -5.2% FY2025
368 Duolingo $86.9M 8.4% +39.3% FY2025
369 LifeMD $86.1M 44.4% +22.8% FY2025
370 Polaris $85.7M 1.2% +0.2% FY2025
371 Callaway Golf $84.8M 4.1% -4.5% FY2025

Full ranking of 458 companies · Biggest increases #92 · Highest ad-to-revenue #8

Questions

How much does LifeMD spend on advertising?

LifeMD spent $86.1M on advertising in fiscal 2025, the year ended Dec 31, 2025, according to its 10-K filed Mar 10, 2026.

What percentage of revenue does LifeMD spend on advertising?

44.4% of revenue in fiscal 2025 ($86.1M of $194M). The median across the 458 companies tracked is 4.6%.

Is LifeMD spending more on advertising?

Yes. Ad spend rose 22.8% in fiscal 2025 from fiscal 2024.

How does LifeMD rank by advertising spend?

#369 of 458 US-listed companies with $50M or more in ad spend, ranked on each company's latest fiscal year.

What does LifeMD's advertising figure include?

Marketing and advertising combined, as reported under the XBRL tag MarketingAndAdvertisingExpense.

Source

Filing
10-K for FY2025, filed Mar 10, 2026
Accession number
0001493152-26-009549
Company
LifeMD, Inc., CIK 948320, SIC 8011 (Services-Offices & Clinics of Doctors of Medicine)
Data
SEC EDGAR XBRL company facts, retrieved Nov 4, 2026. Methodology.
Cite
LifeMD advertising spend, FY2014-FY2025. Aleksei Trudov, io.trudov.com, from SEC EDGAR XBRL company facts (latest: 10-K filed Mar 10, 2026), retrieved Nov 4, 2026. https://io.trudov.com/company/lifemd/advertising-spend/
Download
CSV, all years · CSV, all 458 companies