LightInTheBox advertising spend, FY2025
LightInTheBox (LITB) reported $96.8M of advertising expense for the fiscal year ended Dec 31, 2025. That is 43.2% of revenue of $224M. Down 7.2% from FY2024.
Key facts
- Ad spend is 7% below its FY2020 level ($104M); revenue is 44% lower.
- The highest year on file is FY2023 at $292M; FY2025 is 67% below it.
- Largest increase +146.9% in FY2020; largest cut -64.2% in FY2024.
- Ad spend has fallen 2 years in a row.
- Ad spend is 43.2% of revenue, up from 26.0% in FY2020.
- LightInTheBox spends more on advertising than 25% of the 458 US-listed companies tracked. Its ad-to-revenue ratio is 9.5x the median of 4.6%.
Ad spend by fiscal year
Ad spend as % of revenue
History
Download CSV| Fiscal year | Period end | Ad spend | YoY | Revenue | Ad / revenue | Tag | Filing |
|---|---|---|---|---|---|---|---|
| FY2025 | Dec 31, 2025 | $96.8M | -7.2% | $224M | 43.2% | AdvertisingExpense | 20-F Apr 2, 2026 |
| FY2024 | Dec 31, 2024 | $104M | -64.2% | $255M | 40.9% | AdvertisingExpense | 20-F Apr 2, 2026 |
| FY2023 | Dec 31, 2023 | $292M | +38.4% | $629M | 46.3% | AdvertisingExpense | 20-F Apr 2, 2026 |
| FY2022 | Dec 31, 2022 | $211M | +48.0% | $504M | 41.9% | AdvertisingExpense | 20-F Apr 1, 2025 |
| FY2021 | Dec 31, 2021 | $142M | +37.4% | $446M | 31.9% | AdvertisingExpense | 20-F Mar 28, 2024 |
| FY2020 | Dec 31, 2020 | $104M | +146.9% | $398M | 26.0% | AdvertisingExpense | 20-F Mar 31, 2023 |
| FY2019 | Dec 31, 2019 | $42M | -3.1% | $244M | 17.2% | AdvertisingExpense | 20-F May 2, 2022 |
| FY2018 | Dec 31, 2018 | $43.3M | -31.0% | $228M | 19.0% | AdvertisingExpense | 20-F Apr 21, 2021 |
| FY2017 | Dec 31, 2017 | $62.8M | +16.6% | $320M | 19.6% | AdvertisingExpense | 20-F May 1, 2020 |
| FY2016 | Dec 31, 2016 | $53.8M | n/a | $292M | 18.4% | AdvertisingExpense | 20-F Apr 29, 2019 |
What the figure is
Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).
Compared with similar spenders
The 6 companies closest to LightInTheBox in latest-year ad spend.
| Rank | Company | Ad spend | Ad / revenue | YoY | Fiscal year |
|---|---|---|---|---|---|
| 343 | ADT | $98M | 1.9% | -6.7% | FY2025 |
| 344 | Advance Auto Parts | $98M | 1.1% | n/a | FY2026 |
| 345 | Laureate Education | $97.6M | 5.7% | +10.3% | FY2025 |
| 346 | LightInTheBox | $96.8M | 43.2% | -7.2% | FY2025 |
| 347 | Supernus Pharmaceuticals | $96.1M | 13.4% | +8.6% | FY2025 |
| 348 | Cloudflare | $95.2M | 4.4% | +21.1% | FY2025 |
| 349 | Group 1 Automotive | $94.5M | 0.4% | -1.8% | FY2025 |
Full ranking of 458 companies · Biggest cuts #58 · Highest ad-to-revenue #9
Questions
How much does LightInTheBox spend on advertising?
LightInTheBox spent $96.8M on advertising in fiscal 2025, the year ended Dec 31, 2025, according to its 20-F filed Apr 2, 2026.
What percentage of revenue does LightInTheBox spend on advertising?
43.2% of revenue in fiscal 2025 ($96.8M of $224M). The median across the 458 companies tracked is 4.6%.
Is LightInTheBox spending more on advertising?
No. Ad spend fell 7.2% in fiscal 2025 from fiscal 2024. It has fallen 2 years in a row.
How does LightInTheBox rank by advertising spend?
#346 of 458 US-listed companies with $50M or more in ad spend, ranked on each company's latest fiscal year.
What does LightInTheBox's advertising figure include?
Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).
Source
- Filing
- 20-F for FY2025, filed Apr 2, 2026
- Accession number
0001104659-26-038848- Company
- LightInTheBox Holding Co., Ltd., CIK 1523836, SIC 5961 (Retail-Catalog & Mail-Order Houses)
- Data
- SEC EDGAR XBRL company facts, retrieved Nov 4, 2026. Methodology.
- Cite
- LightInTheBox advertising spend, FY2016-FY2025. Aleksei Trudov, io.trudov.com, from SEC EDGAR XBRL company facts (latest: 20-F filed Apr 2, 2026), retrieved Nov 4, 2026. https://io.trudov.com/company/lightinthebox-holding/advertising-spend/
- Download
- CSV, all years · CSV, all 458 companies