Laureate Education advertising spend, FY2025

Laureate Education (LAUR) reported $97.6M of advertising expense for the fiscal year ended Dec 31, 2025. That is 5.7% of revenue of $1.7B. Up 10.3% from FY2024.

Ad spend, FY2025
$97.6M
year ended Dec 31, 2025
Change vs prior year
+10.3%
vs FY2024
Share of revenue
5.7%
of $1.7B revenue
Rank by ad spend
#345
of 458 companies

Key facts

  • Ad spend is 65% below its FY2015 level ($278M); revenue is 60% lower.
  • The highest year on file is FY2015 at $278M; FY2025 is 65% below it.
  • Largest increase +22.7% in FY2023; largest cut -76.4% in FY2018.
  • Ad spend has risen 5 years in a row.
  • Ad spend is 5.7% of revenue, up from 4.4% in FY2020.
  • Laureate Education spends more on advertising than 25% of the 458 US-listed companies tracked. Its ad-to-revenue ratio is 1.3x the median of 4.6%.

Ad spend by fiscal year

$0 $100M $200M $300M FY2015 (ended 2015-12-31): $278M 2015 FY2016 (ended 2016-12-31): $221M FY2017 (ended 2017-12-31): $223M 2017 FY2018 (ended 2018-12-31): $52.5M FY2019 (ended 2019-12-31): $53.8M 2019 FY2020 (ended 2020-12-31): $45.3M FY2021 (ended 2021-12-31): $53.6M 2021 FY2022 (ended 2022-12-31): $61.9M FY2023 (ended 2023-12-31): $75.9M 2023 FY2024 (ended 2024-12-31): $88.5M FY2025 (ended 2025-12-31): $97.6M 2025 $97.6M

Ad spend as % of revenue

0% 2% 4% 6% 8% FY2015 (ended 2015-12-31): 6.5% 2015 FY2016 (ended 2016-12-31): 6.7% FY2017 (ended 2017-12-31): 6.7% 2017 FY2018 (ended 2018-12-31): 4.6% FY2019 (ended 2019-12-31): 4.4% 2019 FY2020 (ended 2020-12-31): 4.4% FY2021 (ended 2021-12-31): 4.9% 2021 FY2022 (ended 2022-12-31): 5.0% FY2023 (ended 2023-12-31): 5.1% 2023 FY2024 (ended 2024-12-31): 5.6% FY2025 (ended 2025-12-31): 5.7% 2025 5.7%

History

Download CSV
Fiscal year Period end Ad spend YoY Revenue Ad / revenue Tag Filing
FY2025 Dec 31, 2025 $97.6M +10.3% $1.7B 5.7% AdvertisingExpense 10-K Feb 19, 2026
FY2024 Dec 31, 2024 $88.5M +16.5% $1.6B 5.6% AdvertisingExpense 10-K Feb 19, 2026
FY2023 Dec 31, 2023 $75.9M +22.7% $1.5B 5.1% AdvertisingExpense 10-K Feb 19, 2026
FY2022 Dec 31, 2022 $61.9M +15.4% $1.2B 5.0% AdvertisingExpense 10-K Feb 20, 2025
FY2021 Dec 31, 2021 $53.6M +18.3% $1.1B 4.9% AdvertisingExpense 10-K Feb 22, 2024
FY2020 Dec 31, 2020 $45.3M -15.8% $1B 4.4% AdvertisingExpense 10-K Feb 23, 2023
FY2019 Dec 31, 2019 $53.8M +2.4% $1.2B 4.4% AdvertisingExpense 10-K Feb 24, 2022
FY2018 Dec 31, 2018 $52.5M -76.4% $1.1B 4.6% AdvertisingExpense 10-K Feb 25, 2021
FY2017 Dec 31, 2017 $223M +0.5% $3.3B 6.7% AdvertisingExpense 10-K Feb 27, 2020
FY2016 Dec 31, 2016 $221M -20.4% $3.3B 6.7% AdvertisingExpense 10-K Feb 28, 2019
FY2015 Dec 31, 2015 $278M n/a $4.3B 6.5% AdvertisingExpense 10-K Mar 20, 2018

What the figure is

Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).

Compared with similar spenders

The 6 companies closest to Laureate Education in latest-year ad spend.

Rank Company Ad spend Ad / revenue YoY Fiscal year
342 Ethos Technologies $100M 25.8% +57.8% FY2025
343 ADT $98M 1.9% -6.7% FY2025
344 Advance Auto Parts $98M 1.1% n/a FY2026
345 Laureate Education $97.6M 5.7% +10.3% FY2025
346 LightInTheBox $96.8M 43.2% -7.2% FY2025
347 Supernus Pharmaceuticals $96.1M 13.4% +8.6% FY2025
348 Cloudflare $95.2M 4.4% +21.1% FY2025

Full ranking of 458 companies · Biggest increases #181 · Up 5+ years in a row #65

Questions

How much does Laureate Education spend on advertising?

Laureate Education spent $97.6M on advertising in fiscal 2025, the year ended Dec 31, 2025, according to its 10-K filed Feb 19, 2026.

What percentage of revenue does Laureate Education spend on advertising?

5.7% of revenue in fiscal 2025 ($97.6M of $1.7B). The median across the 458 companies tracked is 4.6%.

Is Laureate Education spending more on advertising?

Yes. Ad spend rose 10.3% in fiscal 2025 from fiscal 2024. It has risen 5 years in a row.

How does Laureate Education rank by advertising spend?

#345 of 458 US-listed companies with $50M or more in ad spend, ranked on each company's latest fiscal year.

What does Laureate Education's advertising figure include?

Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).

Source

Filing
10-K for FY2025, filed Feb 19, 2026
Accession number
0001628280-26-009479
Company
LAUREATE EDUCATION, INC., CIK 912766, SIC 8200 (Services-Educational Services)
Data
SEC EDGAR XBRL company facts, retrieved Nov 4, 2026. Methodology.
Cite
Laureate Education advertising spend, FY2015-FY2025. Aleksei Trudov, io.trudov.com, from SEC EDGAR XBRL company facts (latest: 10-K filed Feb 19, 2026), retrieved Nov 4, 2026. https://io.trudov.com/company/laureate-education/advertising-spend/
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