Advance Auto Parts advertising spend, FY2026

Advance Auto Parts (AAP) reported $98M of advertising expense for the fiscal year ended Jan 3, 2026. That is 1.1% of revenue of $8.6B.

Ad spend, FY2026
$98M
year ended Jan 3, 2026
Change vs prior year
n/a
vs FY2024
Share of revenue
1.1%
of $8.6B revenue
Rank by ad spend
#344
of 458 companies

Key facts

  • Ad spend is 1.0x its FY2016 level ($97M), faster than revenue (0.9x).
  • The highest year on file is FY2022 at $161M; FY2026 is 39% below it.
  • Largest increase +29.4% in FY2011; largest cut -46.7% in FY2024.
  • Ad spend is 1.1% of revenue, down from 1.3% in FY2021.
  • Advance Auto Parts spends more on advertising than 25% of the 458 US-listed companies tracked. Its ad-to-revenue ratio is below the median of 4.6%.

Ad spend by fiscal year

$0 $50M $100M $150M $200M FY2010 (ended 2010-01-02): $65.4M FY2011 (ended 2011-12-31): $84.7M 2011 FY2012 (ended 2012-12-29): $83.9M FY2013 (ended 2013-12-28): $69.1M 2013 FY2015 (ended 2015-01-03): $96.5M FY2016 (ended 2016-12-31): $97M 2016 FY2017 (ended 2017-12-30): $103M FY2018 (ended 2018-12-29): $121M 2018 FY2019 (ended 2019-12-28): $117M FY2021 (ended 2021-01-02): $132M 2021 FY2022 (ended 2022-12-31): $161M FY2023 (ended 2023-12-30): $150M 2023 FY2024 (ended 2024-12-28): $80M FY2026 (ended 2026-01-03): $98M 2026 $98M

Ad spend as % of revenue

0.0% 0.5% 1.0% 1.5% 2.0% FY2010 (ended 2010-01-02): 1.2% FY2011 (ended 2011-12-31): 1.4% 2011 FY2012 (ended 2012-12-29): 1.4% FY2013 (ended 2013-12-28): 1.1% 2013 FY2015 (ended 2015-01-03): 1.0% FY2016 (ended 2016-12-31): 1.0% 2016 FY2017 (ended 2017-12-30): 1.1% FY2018 (ended 2018-12-29): 1.3% 2018 FY2019 (ended 2019-12-28): 1.2% FY2021 (ended 2021-01-02): 1.3% 2021 FY2022 (ended 2022-12-31): 1.8% FY2023 (ended 2023-12-30): 1.6% 2023 FY2024 (ended 2024-12-28): 0.9% FY2026 (ended 2026-01-03): 1.1% 2026 1.1%

History

Download CSV
Fiscal year Period end Ad spend YoY Revenue Ad / revenue Tag Filing
FY2026 Jan 3, 2026 $98M n/a $8.6B 1.1% AdvertisingExpense 10-K Feb 13, 2026
FY2024 Dec 28, 2024 $80M -46.7% $9.1B 0.9% AdvertisingExpense 10-K Feb 13, 2026
FY2023 Dec 30, 2023 $150M -6.8% $9.2B 1.6% AdvertisingExpense 10-K Feb 13, 2026
FY2022 Dec 31, 2022 $161M +21.6% $9.1B 1.8% AdvertisingExpense 10-K Feb 26, 2025
FY2021 Jan 2, 2021 $132M n/a $10.1B 1.3% AdvertisingExpense 10-K Feb 28, 2023
FY2019 Dec 28, 2019 $117M -3.0% $9.7B 1.2% AdvertisingExpense 10-K Feb 15, 2022
FY2018 Dec 29, 2018 $121M +17.6% $9.6B 1.3% AdvertisingExpense 10-K Feb 22, 2021
FY2017 Dec 30, 2017 $103M +6.0% $9.4B 1.1% AdvertisingExpense 10-K Feb 18, 2020
FY2016 Dec 31, 2016 $97M +0.6% $9.6B 1.0% AdvertisingExpense 10-K Feb 19, 2019
FY2015 Jan 3, 2015 $96.5M n/a $9.8B 1.0% AdvertisingExpense 10-K Feb 28, 2017
FY2013 Dec 28, 2013 $69.1M -17.6% $6.5B 1.1% AdvertisingExpense 10-K Mar 1, 2016
FY2012 Dec 29, 2012 $83.9M -0.9% $6.2B 1.4% AdvertisingExpense 10-K Mar 3, 2015
FY2011 Dec 31, 2011 $84.7M +29.4% $6.2B 1.4% AdvertisingExpense 10-K Feb 25, 2014
FY2010 Jan 2, 2010 $65.4M n/a $5.4B 1.2% AdvertisingExpense 10-K Feb 28, 2012

What the figure is

Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).

Compared with similar spenders

The 6 companies closest to Advance Auto Parts in latest-year ad spend.

Rank Company Ad spend Ad / revenue YoY Fiscal year
341 Wise Group $101M 4.0% +60.8% FY2026
342 Ethos Technologies $100M 25.8% +57.8% FY2025
343 ADT $98M 1.9% -6.7% FY2025
344 Advance Auto Parts $98M 1.1% n/a FY2026
345 Laureate Education $97.6M 5.7% +10.3% FY2025
346 LightInTheBox $96.8M 43.2% -7.2% FY2025
347 Supernus Pharmaceuticals $96.1M 13.4% +8.6% FY2025

Full ranking of 458 companies

Questions

How much does Advance Auto Parts spend on advertising?

Advance Auto Parts spent $98M on advertising in fiscal 2026, the year ended Jan 3, 2026, according to its 10-K filed Feb 13, 2026.

What percentage of revenue does Advance Auto Parts spend on advertising?

1.1% of revenue in fiscal 2026 ($98M of $8.6B). The median across the 458 companies tracked is 4.6%.

How does Advance Auto Parts rank by advertising spend?

#344 of 458 US-listed companies with $50M or more in ad spend, ranked on each company's latest fiscal year.

What does Advance Auto Parts's advertising figure include?

Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).

Source

Filing
10-K for FY2026, filed Feb 13, 2026
Accession number
0001193125-26-051305
Company
ADVANCE AUTO PARTS INC, CIK 1158449, SIC 5531 (Retail-Auto & Home Supply Stores)
Data
SEC EDGAR XBRL company facts, retrieved Nov 4, 2026. Methodology.
Cite
Advance Auto Parts advertising spend, FY2010-FY2026. Aleksei Trudov, io.trudov.com, from SEC EDGAR XBRL company facts (latest: 10-K filed Feb 13, 2026), retrieved Nov 4, 2026. https://io.trudov.com/company/advance-auto-parts/advertising-spend/
Download
CSV, all years · CSV, all 458 companies