Wise Group advertising spend, FY2026
Wise Group (WSE) reported $101M of advertising expense for the fiscal year ended Mar 31, 2026. That is 4.0% of revenue of $2.5B. Up 60.8% from FY2025.
Key facts
- Ad spend is 2.5x its FY2024 level ($40.6M), faster than revenue (1.4x).
- FY2026 is the highest year on file, going back to FY2024.
- Ad spend has risen 2 years in a row.
- Wise Group spends more on advertising than 26% of the 458 US-listed companies tracked. Its ad-to-revenue ratio is below the median of 4.6%.
Ad spend by fiscal year
Ad spend as % of revenue
History
Download CSV| Fiscal year | Period end | Ad spend | YoY | Revenue | Ad / revenue | Tag | Filing |
|---|---|---|---|---|---|---|---|
| FY2026 | Mar 31, 2026 | $101M | +60.8% | $2.5B | 4.0% | AdvertisingExpense | 20-F Jun 25, 2026 |
| FY2025 | Mar 31, 2025 | $62.5M | +53.9% | $2.1B | 3.0% | AdvertisingExpense | 20-F Jun 25, 2026 |
| FY2024 | Mar 31, 2024 | $40.6M | n/a | $1.8B | 2.3% | AdvertisingExpense | 20-F Jun 25, 2026 |
What the figure is
Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense). Revenue is net of interest expense.
Compared with similar spenders
The 6 companies closest to Wise Group in latest-year ad spend.
| Rank | Company | Ad spend | Ad / revenue | YoY | Fiscal year |
|---|---|---|---|---|---|
| 336 | Churchill Downs | $102M | 3.5% | +12.3% | FY2025 |
| 337 | AutoZone | $101M | 0.5% | -7.6% | FY2026 |
| 338 | Sonic Automotive | $101M | 0.7% | +19.8% | FY2025 |
| 339 | A. O. Smith | $101M | 2.6% | +0.8% | FY2025 |
| 340 | Alaska Air Group | $101M | 0.7% | +4.1% | FY2025 |
| 341 | Wise Group | $101M | 4.0% | +60.8% | FY2026 |
| 342 | Ethos Technologies | $100M | 25.8% | +57.8% | FY2025 |
Questions
How much does Wise Group spend on advertising?
Wise Group spent $101M on advertising in fiscal 2026, the year ended Mar 31, 2026, according to its 20-F filed Jun 25, 2026.
What percentage of revenue does Wise Group spend on advertising?
4.0% of revenue in fiscal 2026 ($101M of $2.5B). The median across the 458 companies tracked is 4.6%.
Is Wise Group spending more on advertising?
Yes. Ad spend rose 60.8% in fiscal 2026 from fiscal 2025. It has risen 2 years in a row.
How does Wise Group rank by advertising spend?
#341 of 458 US-listed companies with $50M or more in ad spend, ranked on each company's latest fiscal year.
What does Wise Group's advertising figure include?
Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).
Source
- Filing
- 20-F for FY2026, filed Jun 25, 2026
- Accession number
0001193125-26-282911- Company
- Wise Group plc, CIK 2099039, SIC 7389 (Services-Business Services, NEC)
- Data
- SEC EDGAR XBRL company facts, retrieved Nov 4, 2026. Methodology.
- Cite
- Wise Group advertising spend, FY2024-FY2026. Aleksei Trudov, io.trudov.com, from SEC EDGAR XBRL company facts (latest: 20-F filed Jun 25, 2026), retrieved Nov 4, 2026. https://io.trudov.com/company/wise-group/advertising-spend/
- Download
- CSV, all years · CSV, all 458 companies