Supernus Pharmaceuticals advertising spend, FY2025
Supernus Pharmaceuticals (SUPN) reported $96.1M of advertising expense for the fiscal year ended Dec 31, 2025. That is 13.4% of revenue of $719M. Up 8.6% from FY2024.
Key facts
- Ad spend is 1.8x its FY2020 level ($54.5M), faster than revenue (1.4x).
- The highest year on file is FY2022 at $132M; FY2025 is 27% below it.
- Largest increase +57.8% in FY2021; largest cut -24.3% in FY2023.
- Ad spend is 13.4% of revenue, up from 10.5% in FY2020.
- Supernus Pharmaceuticals spends more on advertising than 24% of the 458 US-listed companies tracked. Its ad-to-revenue ratio is 2.9x the median of 4.6%.
Ad spend by fiscal year
Ad spend as % of revenue
History
Download CSV| Fiscal year | Period end | Ad spend | YoY | Revenue | Ad / revenue | Tag | Filing |
|---|---|---|---|---|---|---|---|
| FY2025 | Dec 31, 2025 | $96.1M | +8.6% | $719M | 13.4% | AdvertisingExpense | 10-K Mar 2, 2026 |
| FY2024 | Dec 31, 2024 | $88.5M | -11.2% | $662M | 13.4% | AdvertisingExpense | 10-K Mar 2, 2026 |
| FY2023 | Dec 31, 2023 | $99.7M | -24.3% | $608M | 16.4% | AdvertisingExpense | 10-K Mar 2, 2026 |
| FY2022 | Dec 31, 2022 | $132M | +53.1% | $667M | 19.7% | AdvertisingExpense | 10-K Feb 25, 2025 |
| FY2021 | Dec 31, 2021 | $86M | +57.8% | $580M | 14.8% | AdvertisingExpense | 10-K Mar 9, 2023 |
| FY2020 | Dec 31, 2020 | $54.5M | +33.6% | $520M | 10.5% | AdvertisingExpense | 10-K Mar 9, 2023 |
| FY2019 | Dec 31, 2019 | $40.8M | -5.8% | $393M | 10.4% | AdvertisingExpense | 10-K Apr 13, 2022 |
| FY2018 | Dec 31, 2018 | $43.3M | n/a | $409M | 10.6% | AdvertisingExpense | 10-K Mar 8, 2021 |
| FY2014 | Dec 31, 2014 | $14.8M | n/a | $92.7M | 16.0% | AdvertisingExpense | 10-K Mar 12, 2015 |
What the figure is
Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).
Compared with similar spenders
The 6 companies closest to Supernus Pharmaceuticals in latest-year ad spend.
| Rank | Company | Ad spend | Ad / revenue | YoY | Fiscal year |
|---|---|---|---|---|---|
| 343 | ADT | $98M | 1.9% | -6.7% | FY2025 |
| 344 | Advance Auto Parts | $98M | 1.1% | n/a | FY2026 |
| 345 | Laureate Education | $97.6M | 5.7% | +10.3% | FY2025 |
| 346 | LightInTheBox | $96.8M | 43.2% | -7.2% | FY2025 |
| 347 | Supernus Pharmaceuticals | $96.1M | 13.4% | +8.6% | FY2025 |
| 348 | Cloudflare | $95.2M | 4.4% | +21.1% | FY2025 |
| 349 | Group 1 Automotive | $94.5M | 0.4% | -1.8% | FY2025 |
Questions
How much does Supernus Pharmaceuticals spend on advertising?
Supernus Pharmaceuticals spent $96.1M on advertising in fiscal 2025, the year ended Dec 31, 2025, according to its 10-K filed Mar 2, 2026.
What percentage of revenue does Supernus Pharmaceuticals spend on advertising?
13.4% of revenue in fiscal 2025 ($96.1M of $719M). The median across the 458 companies tracked is 4.6%.
Is Supernus Pharmaceuticals spending more on advertising?
Yes. Ad spend rose 8.6% in fiscal 2025 from fiscal 2024.
How does Supernus Pharmaceuticals rank by advertising spend?
#347 of 458 US-listed companies with $50M or more in ad spend, ranked on each company's latest fiscal year.
What does Supernus Pharmaceuticals's advertising figure include?
Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).
Source
- Filing
- 10-K for FY2025, filed Mar 2, 2026
- Accession number
0001356576-26-000011- Company
- SUPERNUS PHARMACEUTICALS, INC., CIK 1356576, SIC 2834 (Pharmaceutical Preparations)
- Data
- SEC EDGAR XBRL company facts, retrieved Nov 4, 2026. Methodology.
- Cite
- Supernus Pharmaceuticals advertising spend, FY2014-FY2025. Aleksei Trudov, io.trudov.com, from SEC EDGAR XBRL company facts (latest: 10-K filed Mar 2, 2026), retrieved Nov 4, 2026. https://io.trudov.com/company/supernus-pharmaceuticals/advertising-spend/
- Download
- CSV, all years · CSV, all 458 companies