CTW advertising spend, FY2026
CTW (CTW) reported $41M of advertising expense for the fiscal year ended Jul 31, 2026. That is 49.7% of revenue of $82.5M. Down 21.7% from FY2025.
Key facts
- Ad spend is 1.3x its FY2023 level ($31.1M), in line with revenue (1.3x).
- The highest year on file is FY2025 at $52.4M; FY2026 is 22% below it.
- Largest increase +40.4% in FY2025; largest cut -21.7% in FY2026.
- CTW spends more on advertising than 0% of the 458 US-listed companies tracked. Its ad-to-revenue ratio is 11x the median of 4.6%.
Ad spend by fiscal year
Ad spend as % of revenue
History
Download CSV| Fiscal year | Period end | Ad spend | YoY | Revenue | Ad / revenue | Tag | Filing |
|---|---|---|---|---|---|---|---|
| FY2026 | Jul 31, 2026 | $41M | -21.7% | $82.5M | 49.7% | AdvertisingExpense | 20-F Oct 16, 2026 |
| FY2025 | Jul 31, 2025 | $52.4M | +40.4% | $90.4M | 58.0% | AdvertisingExpense | 20-F Oct 16, 2026 |
| FY2024 | Jul 31, 2024 | $37.3M | +20.0% | $68.4M | 54.5% | AdvertisingExpense | 20-F Oct 16, 2026 |
| FY2023 | Jul 31, 2023 | $31.1M | n/a | $62.9M | 49.4% | AdvertisingExpense | 20-F Nov 17, 2025 |
What the figure is
Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).
Compared with similar spenders
The 6 companies closest to CTW in latest-year ad spend.
| Rank | Company | Ad spend | Ad / revenue | YoY | Fiscal year |
|---|---|---|---|---|---|
| 452 | ThredUp | $51.1M | 16.4% | +23.1% | FY2025 |
| 453 | Dolby Laboratories | $51M | 3.8% | -11.0% | FY2025 |
| 454 | OppFi | $50.9M | 13.4% | +3.4% | FY2025 |
| 455 | Biomarin Pharmaceutical | $50.5M | 1.6% | +46.4% | FY2025 |
| 456 | Agilent Technologies | $50M | 0.7% | +2.0% | FY2025 |
| 457 | CTW | $41M | 49.7% | -21.7% | FY2026 |
| 458 | Bark | $34M | 8.6% | -45.2% | FY2026 |
Full ranking of 458 companies · Biggest cuts #14 · Highest ad-to-revenue #7
Questions
How much does CTW spend on advertising?
CTW spent $41M on advertising in fiscal 2026, the year ended Jul 31, 2026, according to its 20-F filed Oct 16, 2026.
What percentage of revenue does CTW spend on advertising?
49.7% of revenue in fiscal 2026 ($41M of $82.5M). The median across the 458 companies tracked is 4.6%.
Is CTW spending more on advertising?
No. Ad spend fell 21.7% in fiscal 2026 from fiscal 2025.
How does CTW rank by advertising spend?
#457 of 458 US-listed companies with $50M or more in ad spend, ranked on each company's latest fiscal year.
What does CTW's advertising figure include?
Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).
Source
- Filing
- 20-F for FY2026, filed Oct 16, 2026
- Accession number
0001213900-26-110271- Company
- CTW, CIK 2047148, SIC 7374 (Services-Computer Processing & Data Preparation)
- Data
- SEC EDGAR XBRL company facts, retrieved Nov 4, 2026. Methodology.
- Cite
- CTW advertising spend, FY2023-FY2026. Aleksei Trudov, io.trudov.com, from SEC EDGAR XBRL company facts (latest: 20-F filed Oct 16, 2026), retrieved Nov 4, 2026. https://io.trudov.com/company/ctw/advertising-spend/
- Download
- CSV, all years · CSV, all 458 companies