Bark advertising spend, FY2026

Bark (BARK) reported $34M of advertising expense for the fiscal year ended Mar 31, 2026. That is 8.6% of revenue of $395M. Down 45.2% from FY2025.

Ad spend, FY2026
$34M
year ended Mar 31, 2026
Change vs prior year
-45.2%
vs FY2025
Share of revenue
8.6%
of $395M revenue
Rank by ad spend
#458
of 458 companies

Key facts

  • Ad spend is 43% below its FY2021 level ($60.1M), while revenue grew 1.0x.
  • The highest year on file is FY2022 at $63.7M; FY2026 is 47% below it.
  • Largest increase +51.4% in FY2021; largest cut -45.2% in FY2026.
  • Ad spend has fallen 2 years in a row.
  • Ad spend is 8.6% of revenue, down from 15.9% in FY2021.
  • Bark spends more on advertising than 0% of the 458 US-listed companies tracked. Its ad-to-revenue ratio is 1.9x the median of 4.6%.

Ad spend by fiscal year

$0 $20M $40M $60M $80M FY2020 (ended 2020-03-31): $39.7M 2020 FY2021 (ended 2021-03-31): $60.1M 2021 FY2022 (ended 2022-03-31): $63.7M 2022 FY2023 (ended 2023-03-31): $55.7M 2023 FY2024 (ended 2024-03-31): $63.3M 2024 FY2025 (ended 2025-03-31): $62.1M 2025 FY2026 (ended 2026-03-31): $34M 2026 $34M

Ad spend as % of revenue

0% 5% 10% 15% 20% FY2020 (ended 2020-03-31): 17.7% 2020 FY2021 (ended 2021-03-31): 15.9% 2021 FY2022 (ended 2022-03-31): 12.6% 2022 FY2023 (ended 2023-03-31): 10.4% 2023 FY2024 (ended 2024-03-31): 12.9% 2024 FY2025 (ended 2025-03-31): 12.8% 2025 FY2026 (ended 2026-03-31): 8.6% 2026 8.6%

History

Download CSV
Fiscal year Period end Ad spend YoY Revenue Ad / revenue Tag Filing
FY2026 Mar 31, 2026 $34M -45.2% $395M 8.6% AdvertisingExpense 10-K Jun 10, 2026
FY2025 Mar 31, 2025 $62.1M -1.9% $484M 12.8% AdvertisingExpense 10-K Jun 10, 2026
FY2024 Mar 31, 2024 $63.3M +13.6% $490M 12.9% AdvertisingExpense 10-K Jun 10, 2026
FY2023 Mar 31, 2023 $55.7M -12.6% $535M 10.4% AdvertisingExpense 10-K Jun 4, 2025
FY2022 Mar 31, 2022 $63.7M +6.0% $507M 12.6% AdvertisingExpense 10-K Jun 3, 2024
FY2021 Mar 31, 2021 $60.1M +51.4% $379M 15.9% AdvertisingExpense 10-K Jun 1, 2023
FY2020 Mar 31, 2020 $39.7M n/a $224M 17.7% AdvertisingExpense 10-K May 31, 2022

What the figure is

Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).

Compared with similar spenders

The 6 companies closest to Bark in latest-year ad spend.

Rank Company Ad spend Ad / revenue YoY Fiscal year
452 ThredUp $51.1M 16.4% +23.1% FY2025
453 Dolby Laboratories $51M 3.8% -11.0% FY2025
454 OppFi $50.9M 13.4% +3.4% FY2025
455 Biomarin Pharmaceutical $50.5M 1.6% +46.4% FY2025
456 Agilent Technologies $50M 0.7% +2.0% FY2025
457 CTW $41M 49.7% -21.7% FY2026
458 Bark $34M 8.6% -45.2% FY2026

Full ranking of 458 companies · Biggest cuts #2

Questions

How much does Bark spend on advertising?

Bark spent $34M on advertising in fiscal 2026, the year ended Mar 31, 2026, according to its 10-K filed Jun 10, 2026.

What percentage of revenue does Bark spend on advertising?

8.6% of revenue in fiscal 2026 ($34M of $395M). The median across the 458 companies tracked is 4.6%.

Is Bark spending more on advertising?

No. Ad spend fell 45.2% in fiscal 2026 from fiscal 2025. It has fallen 2 years in a row.

How does Bark rank by advertising spend?

#458 of 458 US-listed companies with $50M or more in ad spend, ranked on each company's latest fiscal year.

What does Bark's advertising figure include?

Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).

Source

Filing
10-K for FY2026, filed Jun 10, 2026
Accession number
0001628280-26-042242
Company
Bark, Inc., CIK 1819574, SIC 5990 (Retail-Retail Stores, NEC)
Data
SEC EDGAR XBRL company facts, retrieved Nov 4, 2026. Methodology.
Cite
Bark advertising spend, FY2020-FY2026. Aleksei Trudov, io.trudov.com, from SEC EDGAR XBRL company facts (latest: 10-K filed Jun 10, 2026), retrieved Nov 4, 2026. https://io.trudov.com/company/bark/advertising-spend/
Download
CSV, all years · CSV, all 458 companies