A.K.A. Brands advertising spend, FY2025
A.K.A. Brands (AKA) reported $74.1M of advertising expense for the fiscal year ended Dec 31, 2025. That is 12.3% of revenue of $600M. Down 0.8% from FY2024.
Key facts
- Ad spend is 4.1x its FY2020 level ($17.9M), faster than revenue (2.8x).
- The highest year on file is FY2024 at $74.7M; FY2025 is 1% below it.
- Largest increase +225.2% in FY2021; largest cut -0.8% in FY2025.
- Ad spend is 12.3% of revenue, up from 8.3% in FY2020.
- A.K.A. Brands spends more on advertising than 13% of the 458 US-listed companies tracked. Its ad-to-revenue ratio is 2.7x the median of 4.6%.
Ad spend by fiscal year
Ad spend as % of revenue
History
Download CSV| Fiscal year | Period end | Ad spend | YoY | Revenue | Ad / revenue | Tag | Filing |
|---|---|---|---|---|---|---|---|
| FY2025 | Dec 31, 2025 | $74.1M | -0.8% | $600M | 12.3% | MarketingExpense | 10-K Mar 5, 2026 |
| FY2024 | Dec 31, 2024 | $74.7M | +8.4% | $575M | 13.0% | MarketingExpense | 10-K Mar 5, 2026 |
| FY2023 | Dec 31, 2023 | $68.9M | +3.3% | $546M | 12.6% | MarketingExpense | 10-K Mar 5, 2026 |
| FY2022 | Dec 31, 2022 | $66.7M | +14.8% | $612M | 10.9% | MarketingExpense | 10-K Mar 6, 2025 |
| FY2021 | Dec 31, 2021 | $58.1M | +225.2% | $562M | 10.3% | MarketingExpense | 10-K Mar 7, 2024 |
| FY2020 | Dec 31, 2020 | $17.9M | +133.1% | $216M | 8.3% | MarketingExpense | 10-K Mar 9, 2023 |
| FY2019 | Dec 31, 2019 | $7.7M | n/a | $102M | 7.5% | MarketingExpense | 10-K Mar 1, 2022 |
What the figure is
Total marketing expense (XBRL tag MarketingExpense). It can include marketing staff costs, not only paid media.
Compared with similar spenders
The 6 companies closest to A.K.A. Brands in latest-year ad spend.
| Rank | Company | Ad spend | Ad / revenue | YoY | Fiscal year |
|---|---|---|---|---|---|
| 393 | Jetblue Airways | $76M | 0.8% | -3.8% | FY2025 |
| 395 | Bellring Brands | $75.2M | 3.2% | +22.7% | FY2025 |
| 396 | Lovesac | $75.1M | 10.8% | -3.0% | FY2026 |
| 397 | Docusign | $74.5M | 2.3% | -5.7% | FY2026 |
| 398 | Valvoline | $74.3M | 4.3% | +7.1% | FY2025 |
| 399 | A.K.A. Brands | $74.1M | 12.3% | -0.8% | FY2025 |
| 400 | Asana | $72.3M | 9.1% | -3.6% | FY2026 |
Questions
How much does A.K.A. Brands spend on advertising?
A.K.A. Brands spent $74.1M on advertising in fiscal 2025, the year ended Dec 31, 2025, according to its 10-K filed Mar 5, 2026.
What percentage of revenue does A.K.A. Brands spend on advertising?
12.3% of revenue in fiscal 2025 ($74.1M of $600M). The median across the 458 companies tracked is 4.6%.
Is A.K.A. Brands spending more on advertising?
No. Ad spend fell 0.8% in fiscal 2025 from fiscal 2024.
How does A.K.A. Brands rank by advertising spend?
#399 of 458 US-listed companies with $50M or more in ad spend, ranked on each company's latest fiscal year.
What does A.K.A. Brands's advertising figure include?
Total marketing expense (XBRL tag MarketingExpense). It can include marketing staff costs, not only paid media.
Source
- Filing
- 10-K for FY2025, filed Mar 5, 2026
- Accession number
0001865107-26-000008- Company
- A.K.A. BRANDS HOLDING CORP., CIK 1865107, SIC 5961 (Retail-Catalog & Mail-Order Houses)
- Data
- SEC EDGAR XBRL company facts, retrieved Nov 4, 2026. Methodology.
- Cite
- A.K.A. Brands advertising spend, FY2019-FY2025. Aleksei Trudov, io.trudov.com, from SEC EDGAR XBRL company facts (latest: 10-K filed Mar 5, 2026), retrieved Nov 4, 2026. https://io.trudov.com/company/a-k-a-brands-holding/advertising-spend/
- Download
- CSV, all years · CSV, all 458 companies