Bellring Brands advertising spend, FY2025
Bellring Brands (BRBR) reported $75.2M of advertising expense for the fiscal year ended Sep 30, 2025. That is 3.2% of revenue of $2.3B. Up 22.7% from FY2024.
Key facts
- Ad spend is 2.3x its FY2020 level ($33M), in line with revenue (2.3x).
- FY2025 is the highest year on file, going back to FY2018.
- Largest increase +81.0% in FY2023; largest cut -42.2% in FY2022.
- Ad spend has risen 3 years in a row.
- Ad spend is 3.2% of revenue, about the same as 3.3% in FY2020.
- Bellring Brands spends more on advertising than 14% of the 458 US-listed companies tracked. Its ad-to-revenue ratio is below the median of 4.6%.
Ad spend by fiscal year
Ad spend as % of revenue
History
Download CSV| Fiscal year | Period end | Ad spend | YoY | Revenue | Ad / revenue | Tag | Filing |
|---|---|---|---|---|---|---|---|
| FY2025 | Sep 30, 2025 | $75.2M | +22.7% | $2.3B | 3.2% | MarketingAndAdvertisingExpense | 10-K Nov 18, 2025 |
| FY2024 | Sep 30, 2024 | $61.3M | +49.9% | $2B | 3.1% | MarketingAndAdvertisingExpense | 10-K Nov 18, 2025 |
| FY2023 | Sep 30, 2023 | $40.9M | +81.0% | $1.7B | 2.5% | MarketingAndAdvertisingExpense | 10-K Nov 18, 2025 |
| FY2022 | Sep 30, 2022 | $22.6M | -42.2% | $1.4B | 1.6% | MarketingAndAdvertisingExpense | 10-K Nov 19, 2024 |
| FY2021 | Sep 30, 2021 | $39.1M | +18.5% | $1.2B | 3.1% | MarketingAndAdvertisingExpense | 10-K Nov 21, 2023 |
| FY2020 | Sep 30, 2020 | $33M | +65.8% | $988M | 3.3% | MarketingAndAdvertisingExpense | 10-K Nov 17, 2022 |
| FY2019 | Sep 30, 2019 | $19.9M | -40.1% | $854M | 2.3% | MarketingAndAdvertisingExpense | 10-K Nov 19, 2021 |
| FY2018 | Sep 30, 2018 | $33.2M | n/a | $828M | 4.0% | MarketingAndAdvertisingExpense | 10-K Nov 20, 2020 |
What the figure is
Marketing and advertising combined, as reported under the XBRL tag MarketingAndAdvertisingExpense.
Compared with similar spenders
The 6 companies closest to Bellring Brands in latest-year ad spend.
| Rank | Company | Ad spend | Ad / revenue | YoY | Fiscal year |
|---|---|---|---|---|---|
| 392 | Five Below | $76.2M | 1.6% | +18.5% | FY2026 |
| 393 | Jetblue Airways | $76M | 0.8% | -3.8% | FY2025 |
| 394 | Samsara | $76M | 4.7% | +10.5% | FY2026 |
| 395 | Bellring Brands | $75.2M | 3.2% | +22.7% | FY2025 |
| 396 | Lovesac | $75.1M | 10.8% | -3.0% | FY2026 |
| 397 | Docusign | $74.5M | 2.3% | -5.7% | FY2026 |
| 398 | Valvoline | $74.3M | 4.3% | +7.1% | FY2025 |
Questions
How much does Bellring Brands spend on advertising?
Bellring Brands spent $75.2M on advertising in fiscal 2025, the year ended Sep 30, 2025, according to its 10-K filed Nov 18, 2025.
What percentage of revenue does Bellring Brands spend on advertising?
3.2% of revenue in fiscal 2025 ($75.2M of $2.3B). The median across the 458 companies tracked is 4.6%.
Is Bellring Brands spending more on advertising?
Yes. Ad spend rose 22.7% in fiscal 2025 from fiscal 2024. It has risen 3 years in a row.
How does Bellring Brands rank by advertising spend?
#395 of 458 US-listed companies with $50M or more in ad spend, ranked on each company's latest fiscal year.
What does Bellring Brands's advertising figure include?
Marketing and advertising combined, as reported under the XBRL tag MarketingAndAdvertisingExpense.
Source
- Filing
- 10-K for FY2025, filed Nov 18, 2025
- Accession number
0001772016-25-000153- Company
- BELLRING BRANDS, INC., CIK 1772016, SIC 2000 (Food and Kindred Products)
- Data
- SEC EDGAR XBRL company facts, retrieved Nov 4, 2026. Methodology.
- Cite
- Bellring Brands advertising spend, FY2018-FY2025. Aleksei Trudov, io.trudov.com, from SEC EDGAR XBRL company facts (latest: 10-K filed Nov 18, 2025), retrieved Nov 4, 2026. https://io.trudov.com/company/bellring-brands/advertising-spend/
- Download
- CSV, all years · CSV, all 458 companies