Docusign advertising spend, FY2026
Docusign (DOCU) reported $74.5M of advertising expense for the fiscal year ended Jan 31, 2026. That is 2.3% of revenue of $3.2B. Down 5.7% from FY2025.
Key facts
- Ad spend is 5% below its FY2021 level ($78.6M), while revenue grew 2.2x.
- The highest year on file is FY2023 at $128M; FY2026 is 42% below it.
- Largest increase +88.9% in FY2021; largest cut -26.0% in FY2024.
- Ad spend has fallen 3 years in a row.
- Ad spend is 2.3% of revenue, down from 5.4% in FY2021.
- Docusign spends more on advertising than 13% of the 458 US-listed companies tracked. Its ad-to-revenue ratio is below the median of 4.6%.
Ad spend by fiscal year
Ad spend as % of revenue
History
Download CSV| Fiscal year | Period end | Ad spend | YoY | Revenue | Ad / revenue | Tag | Filing |
|---|---|---|---|---|---|---|---|
| FY2026 | Jan 31, 2026 | $74.5M | -5.7% | $3.2B | 2.3% | AdvertisingExpense | 10-K Mar 18, 2026 |
| FY2025 | Jan 31, 2025 | $79M | -16.8% | $3B | 2.7% | AdvertisingExpense | 10-K Mar 18, 2026 |
| FY2024 | Jan 31, 2024 | $95M | -26.0% | $2.8B | 3.4% | AdvertisingExpense | 10-K Mar 18, 2026 |
| FY2023 | Jan 31, 2023 | $128M | +10.9% | $2.5B | 5.1% | AdvertisingExpense | 10-K Mar 18, 2025 |
| FY2022 | Jan 31, 2022 | $116M | +47.2% | $2.1B | 5.5% | AdvertisingExpense | 10-K Mar 21, 2024 |
| FY2021 | Jan 31, 2021 | $78.6M | +88.9% | $1.5B | 5.4% | AdvertisingExpense | 10-K Mar 27, 2023 |
| FY2020 | Jan 31, 2020 | $41.6M | +22.0% | $974M | 4.3% | AdvertisingExpense | 10-K Mar 25, 2022 |
| FY2019 | Jan 31, 2019 | $34.1M | +76.7% | $701M | 4.9% | AdvertisingExpense | 10-K Mar 31, 2021 |
| FY2018 | Jan 31, 2018 | $19.3M | -18.2% | $519M | 3.7% | AdvertisingExpense | 10-K Mar 27, 2020 |
| FY2017 | Jan 31, 2017 | $23.6M | n/a | $381M | 6.2% | AdvertisingExpense | 10-K Mar 26, 2019 |
What the figure is
Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).
Compared with similar spenders
The 6 companies closest to Docusign in latest-year ad spend.
| Rank | Company | Ad spend | Ad / revenue | YoY | Fiscal year |
|---|---|---|---|---|---|
| 393 | Jetblue Airways | $76M | 0.8% | -3.8% | FY2025 |
| 394 | Samsara | $76M | 4.7% | +10.5% | FY2026 |
| 395 | Bellring Brands | $75.2M | 3.2% | +22.7% | FY2025 |
| 396 | Lovesac | $75.1M | 10.8% | -3.0% | FY2026 |
| 397 | Docusign | $74.5M | 2.3% | -5.7% | FY2026 |
| 398 | Valvoline | $74.3M | 4.3% | +7.1% | FY2025 |
| 399 | A.K.A. Brands | $74.1M | 12.3% | -0.8% | FY2025 |
Questions
How much does Docusign spend on advertising?
Docusign spent $74.5M on advertising in fiscal 2026, the year ended Jan 31, 2026, according to its 10-K filed Mar 18, 2026.
What percentage of revenue does Docusign spend on advertising?
2.3% of revenue in fiscal 2026 ($74.5M of $3.2B). The median across the 458 companies tracked is 4.6%.
Is Docusign spending more on advertising?
No. Ad spend fell 5.7% in fiscal 2026 from fiscal 2025. It has fallen 3 years in a row.
How does Docusign rank by advertising spend?
#397 of 458 US-listed companies with $50M or more in ad spend, ranked on each company's latest fiscal year.
What does Docusign's advertising figure include?
Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).
Source
- Filing
- 10-K for FY2026, filed Mar 18, 2026
- Accession number
0001261333-26-000021- Company
- DOCUSIGN, INC., CIK 1261333, SIC 7372 (Services-Prepackaged Software)
- Data
- SEC EDGAR XBRL company facts, retrieved Nov 4, 2026. Methodology.
- Cite
- Docusign advertising spend, FY2017-FY2026. Aleksei Trudov, io.trudov.com, from SEC EDGAR XBRL company facts (latest: 10-K filed Mar 18, 2026), retrieved Nov 4, 2026. https://io.trudov.com/company/docusign/advertising-spend/
- Download
- CSV, all years · CSV, all 458 companies