Lionsgate Studios advertising spend, FY2026
Lionsgate Studios (LION) reported $361M of advertising expense for the fiscal year ended Mar 31, 2026. That is 13.7% of revenue of $2.6B. Up 21.7% from FY2025.
Key facts
- Ad spend is 1.8x its FY2023 level ($203M), faster than revenue (0.9x).
- FY2026 is the highest year on file, going back to FY2023.
- Largest increase +71.0% in FY2024; largest cut -14.8% in FY2025.
- Lionsgate Studios spends more on advertising than 54% of the 336 US-listed companies tracked. Its ad-to-revenue ratio is 2.6x the median of 5.2%.
Ad spend by fiscal year
Ad spend as % of revenue
History
Download CSV| Fiscal year | Period end | Ad spend | YoY | Revenue | Ad / revenue | Tag | Filing |
|---|---|---|---|---|---|---|---|
| FY2026 | Mar 31, 2026 | $361M | +21.7% | $2.6B | 13.7% | AdvertisingExpense | 10-K May 27, 2026 |
| FY2025 | Mar 31, 2025 | $296M | -14.8% | $2.6B | 11.5% | AdvertisingExpense | 10-K May 27, 2026 |
| FY2024 | Mar 31, 2024 | $348M | +71.0% | $2.5B | 14.2% | AdvertisingExpense | 10-K May 27, 2026 |
| FY2023 | Mar 31, 2023 | $203M | n/a | $3.1B | 6.6% | AdvertisingExpense | 10-K May 30, 2025 |
What the figure is
Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).
Compared with similar spenders
The 6 companies closest to Lionsgate Studios in latest-year ad spend.
| Rank | Company | Ad spend | Ad / revenue | YoY | Fiscal year |
|---|---|---|---|---|---|
| 152 | Chipotle Mexican Grill | $364M | 3.1% | +27.3% | FY2025 |
| 153 | Carvana | $363M | 1.8% | +58.5% | FY2025 |
| 154 | Goodyear Tire & Rubber | $362M | 2.0% | +10.7% | FY2025 |
| 155 | e.l.f. Beauty | $361M | 22.1% | +28.3% | FY2026 |
| 156 | Lionsgate Studios | $361M | 13.7% | +21.7% | FY2026 |
| 157 | PENN Entertainment | $358M | 5.1% | -21.5% | FY2025 |
| 158 | Yum China | $354M | 3.0% | +2.3% | FY2025 |
Questions
How much does Lionsgate Studios spend on advertising?
Lionsgate Studios spent $361M on advertising in fiscal 2026, the year ended Mar 31, 2026, according to its 10-K filed May 27, 2026.
What percentage of revenue does Lionsgate Studios spend on advertising?
13.7% of revenue in fiscal 2026 ($361M of $2.6B). The median across the 336 companies tracked is 5.2%.
Is Lionsgate Studios spending more on advertising?
Yes. Ad spend rose 21.7% in fiscal 2026 from fiscal 2025.
How does Lionsgate Studios rank by advertising spend?
#156 of 336 US-listed companies with $100M or more in ad spend, ranked on each company's latest fiscal year.
What does Lionsgate Studios's advertising figure include?
Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).
Source
- Filing
- 10-K for FY2026, filed May 27, 2026
- Accession number
0002052959-26-000049- Company
- Lionsgate Studios Corp., CIK 2052959, SIC 7812 (Services-Motion Picture & Video Tape Production)
- Data
- SEC EDGAR XBRL company facts, retrieved Nov 4, 2026. Methodology.
- Cite
- Lionsgate Studios advertising spend, FY2023-FY2026. Aleksei Trudov, io.trudov.com, from SEC EDGAR XBRL company facts (latest: 10-K filed May 27, 2026), retrieved Nov 4, 2026. https://io.trudov.com/company/lionsgate-studios/advertising-spend/
- Download
- CSV, all years · CSV, all 336 companies