Yum China advertising spend, FY2025
Yum China (YUMC) reported $354M of advertising expense for the fiscal year ended Dec 31, 2025. That is 3.0% of revenue of $11.8B. Up 2.3% from FY2024.
Key facts
- Ad spend is 1.1x its FY2015 level ($327M), slower than revenue (1.7x).
- The highest year on file is FY2023 at $374M; FY2025 is 5% below it.
- Largest increase +19.9% in FY2021; largest cut -10.8% in FY2020.
- Ad spend is 3.0% of revenue, down from 3.7% in FY2020.
- Yum China spends more on advertising than 53% of the 336 US-listed companies tracked. Its ad-to-revenue ratio is below the median of 5.2%.
Ad spend by fiscal year
Ad spend as % of revenue
History
Download CSV| Fiscal year | Period end | Ad spend | YoY | Revenue | Ad / revenue | Tag | Filing |
|---|---|---|---|---|---|---|---|
| FY2025 | Dec 31, 2025 | $354M | +2.3% | $11.8B | 3.0% | AdvertisingExpense | 10-K Feb 27, 2026 |
| FY2024 | Dec 31, 2024 | $346M | -7.5% | $11.3B | 3.1% | AdvertisingExpense | 10-K Feb 27, 2026 |
| FY2023 | Dec 31, 2023 | $374M | +9.0% | $11B | 3.4% | AdvertisingExpense | 10-K Feb 27, 2026 |
| FY2022 | Dec 31, 2022 | $343M | -6.8% | $9.6B | 3.6% | AdvertisingExpense | 10-K Feb 27, 2025 |
| FY2021 | Dec 31, 2021 | $368M | +19.9% | $9.9B | 3.7% | AdvertisingExpense | 10-K Feb 29, 2024 |
| FY2020 | Dec 31, 2020 | $307M | -10.8% | $8.3B | 3.7% | AdvertisingExpense | 10-K Mar 1, 2023 |
| FY2019 | Dec 31, 2019 | $344M | +0.9% | $8.8B | 3.9% | AdvertisingExpense | 10-K Feb 28, 2022 |
| FY2018 | Dec 31, 2018 | $341M | +2.4% | $8.4B | 4.1% | AdvertisingExpense | 10-K Feb 26, 2021 |
| FY2017 | Dec 31, 2017 | $333M | +0.3% | $7.8B | 4.3% | AdvertisingExpense | 10-K Feb 27, 2020 |
| FY2016 | Dec 31, 2016 | $332M | +1.5% | $7.1B | 4.7% | AdvertisingExpense | 10-K Feb 27, 2019 |
| FY2015 | Dec 31, 2015 | $327M | -0.3% | $6.9B | 4.7% | AdvertisingExpense | 10-K Feb 27, 2018 |
| FY2014 | Dec 31, 2014 | $328M | n/a | $6.9B | 4.7% | AdvertisingExpense | 10-K Mar 8, 2017 |
What the figure is
Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).
Compared with similar spenders
The 6 companies closest to Yum China in latest-year ad spend.
| Rank | Company | Ad spend | Ad / revenue | YoY | Fiscal year |
|---|---|---|---|---|---|
| 153 | Carvana | $363M | 1.8% | +58.5% | FY2025 |
| 154 | Goodyear Tire & Rubber | $362M | 2.0% | +10.7% | FY2025 |
| 155 | e.l.f. Beauty | $361M | 22.1% | +28.3% | FY2026 |
| 156 | Lionsgate Studios | $361M | 13.7% | +21.7% | FY2026 |
| 157 | PENN Entertainment | $358M | 5.1% | -21.5% | FY2025 |
| 158 | Yum China | $354M | 3.0% | +2.3% | FY2025 |
| 159 | ServiceNow | $348M | 2.6% | +18.0% | FY2025 |
Questions
How much does Yum China spend on advertising?
Yum China spent $354M on advertising in fiscal 2025, the year ended Dec 31, 2025, according to its 10-K filed Feb 27, 2026.
What percentage of revenue does Yum China spend on advertising?
3.0% of revenue in fiscal 2025 ($354M of $11.8B). The median across the 336 companies tracked is 5.2%.
Is Yum China spending more on advertising?
Yes. Ad spend rose 2.3% in fiscal 2025 from fiscal 2024.
How does Yum China rank by advertising spend?
#158 of 336 US-listed companies with $100M or more in ad spend, ranked on each company's latest fiscal year.
What does Yum China's advertising figure include?
Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).
Source
- Filing
- 10-K for FY2025, filed Feb 27, 2026
- Accession number
0001193125-26-082824- Company
- Yum China Holdings, Inc., CIK 1673358, SIC 5812 (Retail-Eating Places)
- Data
- SEC EDGAR XBRL company facts, retrieved Nov 4, 2026. Methodology.
- Cite
- Yum China advertising spend, FY2014-FY2025. Aleksei Trudov, io.trudov.com, from SEC EDGAR XBRL company facts (latest: 10-K filed Feb 27, 2026), retrieved Nov 4, 2026. https://io.trudov.com/company/yum-china-holdings/advertising-spend/
- Download
- CSV, all years · CSV, all 336 companies