Rubrik advertising spend, FY2026
Rubrik (RBRK) reported $70.8M of advertising expense for the fiscal year ended Jan 31, 2026. That is 5.4% of revenue of $1.3B. Up 98.9% from FY2025.
Key facts
- Ad spend is 2.1x its FY2023 level ($33.3M), in line with revenue (2.2x).
- FY2026 is the highest year on file, going back to FY2023.
- Largest increase +98.9% in FY2026; largest cut -6.0% in FY2024.
- Ad spend has risen 2 years in a row.
- Rubrik spends more on advertising than 12% of the 458 US-listed companies tracked. Its ad-to-revenue ratio is 1.2x the median of 4.6%.
Ad spend by fiscal year
Ad spend as % of revenue
History
Download CSV| Fiscal year | Period end | Ad spend | YoY | Revenue | Ad / revenue | Tag | Filing |
|---|---|---|---|---|---|---|---|
| FY2026 | Jan 31, 2026 | $70.8M | +98.9% | $1.3B | 5.4% | AdvertisingExpense | 10-K Mar 19, 2026 |
| FY2025 | Jan 31, 2025 | $35.6M | +13.7% | $887M | 4.0% | AdvertisingExpense | 10-K Mar 19, 2026 |
| FY2024 | Jan 31, 2024 | $31.3M | -6.0% | $628M | 5.0% | AdvertisingExpense | 10-K Mar 19, 2026 |
| FY2023 | Jan 31, 2023 | $33.3M | n/a | $600M | 5.6% | AdvertisingExpense | 10-K Mar 20, 2025 |
What the figure is
Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).
Compared with similar spenders
The 6 companies closest to Rubrik in latest-year ad spend.
| Rank | Company | Ad spend | Ad / revenue | YoY | Fiscal year |
|---|---|---|---|---|---|
| 400 | Asana | $72.3M | 9.1% | -3.6% | FY2026 |
| 401 | Biogen | $71.9M | 0.7% | +7.6% | FY2025 |
| 402 | Insight Enterprises | $71.4M | 0.9% | -6.2% | FY2025 |
| 403 | Rubrik | $70.8M | 5.4% | +98.9% | FY2026 |
| 404 | Equifax | $70.1M | 1.2% | +15.5% | FY2025 |
| 405 | Autodesk | $69M | 1.0% | +27.8% | FY2026 |
| 406 | Kyndryl | $69M | 0.5% | -16.9% | FY2026 |
Full ranking of 458 companies · Biggest increases #14 · New $50M spenders #6
Questions
How much does Rubrik spend on advertising?
Rubrik spent $70.8M on advertising in fiscal 2026, the year ended Jan 31, 2026, according to its 10-K filed Mar 19, 2026.
What percentage of revenue does Rubrik spend on advertising?
5.4% of revenue in fiscal 2026 ($70.8M of $1.3B). The median across the 458 companies tracked is 4.6%.
Is Rubrik spending more on advertising?
Yes. Ad spend rose 98.9% in fiscal 2026 from fiscal 2025. It has risen 2 years in a row.
How does Rubrik rank by advertising spend?
#403 of 458 US-listed companies with $50M or more in ad spend, ranked on each company's latest fiscal year.
What does Rubrik's advertising figure include?
Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).
Source
- Filing
- 10-K for FY2026, filed Mar 19, 2026
- Accession number
0001943896-26-000013- Company
- Rubrik, Inc., CIK 1943896, SIC 7372 (Services-Prepackaged Software)
- Data
- SEC EDGAR XBRL company facts, retrieved Nov 4, 2026. Methodology.
- Cite
- Rubrik advertising spend, FY2023-FY2026. Aleksei Trudov, io.trudov.com, from SEC EDGAR XBRL company facts (latest: 10-K filed Mar 19, 2026), retrieved Nov 4, 2026. https://io.trudov.com/company/rubrik/advertising-spend/
- Download
- CSV, all years · CSV, all 458 companies