Autodesk advertising spend, FY2026

Autodesk (ADSK) reported $69M of advertising expense for the fiscal year ended Jan 31, 2026. That is 1.0% of revenue of $7.2B. Up 27.8% from FY2025.

Ad spend, FY2026
$69M
year ended Jan 31, 2026
Change vs prior year
+27.8%
vs FY2025
Share of revenue
1.0%
of $7.2B revenue
Rank by ad spend
#405
of 458 companies

Key facts

  • Ad spend is 2.3x its FY2016 level ($29.8M), slower than revenue (2.9x).
  • The highest year on file is FY2022 at $80M; FY2026 is 14% below it.
  • Largest increase +53.2% in FY2015; largest cut -26.8% in FY2013.
  • Ad spend is 1.0% of revenue, down from 1.6% in FY2021.
  • Autodesk spends more on advertising than 11% of the 458 US-listed companies tracked. Its ad-to-revenue ratio is below the median of 4.6%.

Ad spend by fiscal year

$0 $20M $40M $60M $80M FY2009 (ended 2009-01-31): $16.4M FY2010 (ended 2010-01-31): $18.4M FY2011 (ended 2011-01-31): $18.8M 2011 FY2012 (ended 2012-01-31): $21.3M FY2013 (ended 2013-01-31): $15.6M FY2014 (ended 2014-01-31): $15.6M 2014 FY2015 (ended 2015-01-31): $23.9M FY2016 (ended 2016-01-31): $29.8M FY2017 (ended 2017-01-31): $33.6M 2017 FY2018 (ended 2018-01-31): $31.1M FY2019 (ended 2019-01-31): $37.5M FY2020 (ended 2020-01-31): $42.2M 2020 FY2021 (ended 2021-01-31): $60M FY2022 (ended 2022-01-31): $80M FY2023 (ended 2023-01-31): $69M 2023 FY2024 (ended 2024-01-31): $64M FY2025 (ended 2025-01-31): $54M FY2026 (ended 2026-01-31): $69M 2026 $69M

Ad spend as % of revenue

0.0% 0.5% 1.0% 1.5% 2.0% FY2009 (ended 2009-01-31): 0.7% FY2010 (ended 2010-01-31): 1.1% FY2011 (ended 2011-01-31): 1.0% 2011 FY2012 (ended 2012-01-31): 1.0% FY2013 (ended 2013-01-31): 0.7% FY2014 (ended 2014-01-31): 0.7% 2014 FY2015 (ended 2015-01-31): 1.0% FY2016 (ended 2016-01-31): 1.2% FY2017 (ended 2017-01-31): 1.7% 2017 FY2018 (ended 2018-01-31): 1.5% FY2019 (ended 2019-01-31): 1.5% FY2020 (ended 2020-01-31): 1.3% 2020 FY2021 (ended 2021-01-31): 1.6% FY2022 (ended 2022-01-31): 1.8% FY2023 (ended 2023-01-31): 1.4% 2023 FY2024 (ended 2024-01-31): 1.2% FY2025 (ended 2025-01-31): 0.9% FY2026 (ended 2026-01-31): 1.0% 2026 1.0%

History

Download CSV
Fiscal year Period end Ad spend YoY Revenue Ad / revenue Tag Filing
FY2026 Jan 31, 2026 $69M +27.8% $7.2B 1.0% AdvertisingExpense 10-K Mar 3, 2026
FY2025 Jan 31, 2025 $54M -15.6% $6.1B 0.9% AdvertisingExpense 10-K Mar 3, 2026
FY2024 Jan 31, 2024 $64M -7.2% $5.5B 1.2% AdvertisingExpense 10-K Mar 3, 2026
FY2023 Jan 31, 2023 $69M -13.7% $5B 1.4% AdvertisingExpense 10-K Mar 6, 2025
FY2022 Jan 31, 2022 $80M +33.3% $4.4B 1.8% AdvertisingExpense 10-K Jun 10, 2024
FY2021 Jan 31, 2021 $60M +42.2% $3.8B 1.6% AdvertisingExpense 10-K Mar 14, 2023
FY2020 Jan 31, 2020 $42.2M +12.5% $3.3B 1.3% AdvertisingExpense 10-K Mar 14, 2022
FY2019 Jan 31, 2019 $37.5M +20.6% $2.6B 1.5% AdvertisingExpense 10-K Mar 19, 2021
FY2018 Jan 31, 2018 $31.1M -7.4% $2.1B 1.5% AdvertisingExpense 10-K Mar 19, 2020
FY2017 Jan 31, 2017 $33.6M +12.8% $2B 1.7% AdvertisingExpense 10-K Mar 25, 2019
FY2016 Jan 31, 2016 $29.8M +24.7% $2.5B 1.2% AdvertisingExpense 10-K Mar 22, 2018
FY2015 Jan 31, 2015 $23.9M +53.2% $2.5B 1.0% AdvertisingExpense 10-K Mar 21, 2017
FY2014 Jan 31, 2014 $15.6M 0.0% $2.3B 0.7% AdvertisingExpense 10-K Mar 23, 2016
FY2013 Jan 31, 2013 $15.6M -26.8% $2.3B 0.7% AdvertisingExpense 10-K Mar 18, 2015
FY2012 Jan 31, 2012 $21.3M +13.3% $2.2B 1.0% AdvertisingExpense 10-K Mar 10, 2014
FY2011 Jan 31, 2011 $18.8M +2.2% $2B 1.0% AdvertisingExpense 10-K Mar 18, 2013
FY2010 Jan 31, 2010 $18.4M +12.2% $1.7B 1.1% AdvertisingExpense 10-K Mar 15, 2012
FY2009 Jan 31, 2009 $16.4M n/a $2.3B 0.7% AdvertisingExpense 10-K Mar 18, 2011

What the figure is

Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).

Compared with similar spenders

The 6 companies closest to Autodesk in latest-year ad spend.

Rank Company Ad spend Ad / revenue YoY Fiscal year
404 Equifax $70.1M 1.2% +15.5% FY2025
405 Autodesk $69M 1.0% +27.8% FY2026
406 Kyndryl $69M 0.5% -16.9% FY2026
407 Asbury Automotive Group $68.9M 0.4% +11.5% FY2025
408 Vail Resorts $68.1M 2.4% +41.9% FY2026
409 MasterBrand $67.3M 2.5% +23.5% FY2025
410 Conmed $67.3M 4.9% +2.9% FY2025

Full ranking of 458 companies · Biggest increases #76

Questions

How much does Autodesk spend on advertising?

Autodesk spent $69M on advertising in fiscal 2026, the year ended Jan 31, 2026, according to its 10-K filed Mar 3, 2026.

What percentage of revenue does Autodesk spend on advertising?

1.0% of revenue in fiscal 2026 ($69M of $7.2B). The median across the 458 companies tracked is 4.6%.

Is Autodesk spending more on advertising?

Yes. Ad spend rose 27.8% in fiscal 2026 from fiscal 2025.

How does Autodesk rank by advertising spend?

#405 of 458 US-listed companies with $50M or more in ad spend, ranked on each company's latest fiscal year.

What does Autodesk's advertising figure include?

Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).

Source

Filing
10-K for FY2026, filed Mar 3, 2026
Accession number
0000769397-26-000015
Company
Autodesk, Inc., CIK 769397, SIC 7372 (Services-Prepackaged Software)
Data
SEC EDGAR XBRL company facts, retrieved Nov 4, 2026. Methodology.
Cite
Autodesk advertising spend, FY2009-FY2026. Aleksei Trudov, io.trudov.com, from SEC EDGAR XBRL company facts (latest: 10-K filed Mar 3, 2026), retrieved Nov 4, 2026. https://io.trudov.com/company/autodesk/advertising-spend/
Download
CSV, all years · CSV, all 458 companies