Asbury Automotive Group advertising spend, FY2025

Asbury Automotive Group (ABG) reported $68.9M of advertising expense for the fiscal year ended Dec 31, 2025. That is 0.4% of revenue of $18B. Up 11.5% from FY2024.

Ad spend, FY2025
$68.9M
year ended Dec 31, 2025
Change vs prior year
+11.5%
vs FY2024
Share of revenue
0.4%
of $18B revenue
Rank by ad spend
#407
of 458 companies

Key facts

  • Ad spend is 1.7x its FY2015 level ($40.1M), slower than revenue (2.7x).
  • FY2025 is the highest year on file, going back to FY2010.
  • Largest increase +63.2% in FY2022; largest cut -25.9% in FY2020.
  • Ad spend has risen 2 years in a row.
  • Ad spend is 0.4% of revenue, about the same as 0.4% in FY2020.
  • Asbury Automotive Group spends more on advertising than 11% of the 458 US-listed companies tracked. Its ad-to-revenue ratio is below the median of 4.6%.

Ad spend by fiscal year

$0 $20M $40M $60M $80M FY2010 (ended 2010-12-31): $24.3M FY2011 (ended 2011-12-31): $25.3M 2011 FY2012 (ended 2012-12-31): $27.8M FY2013 (ended 2013-12-31): $32.8M 2013 FY2014 (ended 2014-12-31): $34M FY2015 (ended 2015-12-31): $40.1M 2015 FY2016 (ended 2016-12-31): $34M FY2017 (ended 2017-12-31): $30.3M 2017 FY2018 (ended 2018-12-31): $30.6M FY2019 (ended 2019-12-31): $34.4M 2019 FY2020 (ended 2020-12-31): $25.5M FY2021 (ended 2021-12-31): $30.7M 2021 FY2022 (ended 2022-12-31): $50.1M FY2023 (ended 2023-12-31): $47.5M 2023 FY2024 (ended 2024-12-31): $61.8M FY2025 (ended 2025-12-31): $68.9M 2025 $68.9M

Ad spend as % of revenue

0.0% 0.2% 0.4% 0.6% 0.8% FY2010 (ended 2010-12-31): 0.6% FY2011 (ended 2011-12-31): 0.6% 2011 FY2012 (ended 2012-12-31): 0.6% FY2013 (ended 2013-12-31): 0.6% 2013 FY2014 (ended 2014-12-31): 0.6% FY2015 (ended 2015-12-31): 0.6% 2015 FY2016 (ended 2016-12-31): 0.5% FY2017 (ended 2017-12-31): 0.5% 2017 FY2018 (ended 2018-12-31): 0.4% FY2019 (ended 2019-12-31): 0.5% 2019 FY2020 (ended 2020-12-31): 0.4% FY2021 (ended 2021-12-31): 0.3% 2021 FY2022 (ended 2022-12-31): 0.3% FY2023 (ended 2023-12-31): 0.3% 2023 FY2024 (ended 2024-12-31): 0.4% FY2025 (ended 2025-12-31): 0.4% 2025 0.4%

History

Download CSV
Fiscal year Period end Ad spend YoY Revenue Ad / revenue Tag Filing
FY2025 Dec 31, 2025 $68.9M +11.5% $18B 0.4% AdvertisingExpense 10-K Feb 20, 2026
FY2024 Dec 31, 2024 $61.8M +30.1% $17.2B 0.4% AdvertisingExpense 10-K Feb 20, 2026
FY2023 Dec 31, 2023 $47.5M -5.2% $14.8B 0.3% AdvertisingExpense 10-K Feb 20, 2026
FY2022 Dec 31, 2022 $50.1M +63.2% $15.4B 0.3% AdvertisingExpense 10-K Feb 26, 2025
FY2021 Dec 31, 2021 $30.7M +20.4% $9.8B 0.3% AdvertisingExpense 10-K Feb 29, 2024
FY2020 Dec 31, 2020 $25.5M -25.9% $7.1B 0.4% AdvertisingExpense 10-K Mar 1, 2023
FY2019 Dec 31, 2019 $34.4M +12.4% $7.2B 0.5% AdvertisingExpense 10-K Mar 1, 2022
FY2018 Dec 31, 2018 $30.6M +1.0% $6.9B 0.4% AdvertisingExpense 10-K Mar 1, 2021
FY2017 Dec 31, 2017 $30.3M -10.9% $6.5B 0.5% AdvertisingExpense 10-K Mar 2, 2020
FY2016 Dec 31, 2016 $34M -15.2% $6.5B 0.5% AdvertisingExpense 10-K Feb 28, 2019
FY2015 Dec 31, 2015 $40.1M +17.9% $6.6B 0.6% AdvertisingExpense 10-K Feb 27, 2018
FY2014 Dec 31, 2014 $34M +3.7% $5.9B 0.6% AdvertisingExpense 10-K Feb 23, 2017
FY2013 Dec 31, 2013 $32.8M +18.0% $5.3B 0.6% AdvertisingExpense 10-K Feb 19, 2016
FY2012 Dec 31, 2012 $27.8M +9.9% $4.6B 0.6% AdvertisingExpense 10-K Feb 24, 2015
FY2011 Dec 31, 2011 $25.3M +4.1% $4.1B 0.6% AdvertisingExpense 10-K Feb 25, 2014
FY2010 Dec 31, 2010 $24.3M n/a $3.8B 0.6% AdvertisingExpense 10-K Feb 21, 2013

What the figure is

Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).

Compared with similar spenders

The 6 companies closest to Asbury Automotive Group in latest-year ad spend.

Rank Company Ad spend Ad / revenue YoY Fiscal year
404 Equifax $70.1M 1.2% +15.5% FY2025
405 Autodesk $69M 1.0% +27.8% FY2026
406 Kyndryl $69M 0.5% -16.9% FY2026
407 Asbury Automotive Group $68.9M 0.4% +11.5% FY2025
408 Vail Resorts $68.1M 2.4% +41.9% FY2026
409 MasterBrand $67.3M 2.5% +23.5% FY2025
410 Conmed $67.3M 4.9% +2.9% FY2025

Full ranking of 458 companies · Biggest increases #168 · Lowest ad-to-revenue #12

Questions

How much does Asbury Automotive Group spend on advertising?

Asbury Automotive Group spent $68.9M on advertising in fiscal 2025, the year ended Dec 31, 2025, according to its 10-K filed Feb 20, 2026.

What percentage of revenue does Asbury Automotive Group spend on advertising?

0.4% of revenue in fiscal 2025 ($68.9M of $18B). The median across the 458 companies tracked is 4.6%.

Is Asbury Automotive Group spending more on advertising?

Yes. Ad spend rose 11.5% in fiscal 2025 from fiscal 2024. It has risen 2 years in a row.

How does Asbury Automotive Group rank by advertising spend?

#407 of 458 US-listed companies with $50M or more in ad spend, ranked on each company's latest fiscal year.

What does Asbury Automotive Group's advertising figure include?

Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).

Source

Filing
10-K for FY2025, filed Feb 20, 2026
Accession number
0001144980-26-000051
Company
ASBURY AUTOMOTIVE GROUP INC, CIK 1144980, SIC 5500 (Retail-Auto Dealers & Gasoline Stations)
Data
SEC EDGAR XBRL company facts, retrieved Nov 4, 2026. Methodology.
Cite
Asbury Automotive Group advertising spend, FY2010-FY2025. Aleksei Trudov, io.trudov.com, from SEC EDGAR XBRL company facts (latest: 10-K filed Feb 20, 2026), retrieved Nov 4, 2026. https://io.trudov.com/company/asbury-automotive-group/advertising-spend/
Download
CSV, all years · CSV, all 458 companies