Insight Enterprises advertising spend, FY2025

Insight Enterprises (NSIT) reported $71.4M of advertising expense for the fiscal year ended Dec 31, 2025. That is 0.9% of revenue of $8.2B. Down 6.2% from FY2024.

Ad spend, FY2025
$71.4M
year ended Dec 31, 2025
Change vs prior year
-6.2%
vs FY2024
Share of revenue
0.9%
of $8.2B revenue
Rank by ad spend
#402
of 458 companies

Key facts

  • Ad spend is 2.1x its FY2015 level ($33.6M), faster than revenue (1.5x).
  • The highest year on file is FY2022 at $88.7M; FY2025 is 19% below it.
  • Largest increase +33.6% in FY2022; largest cut -7.6% in FY2023.
  • Ad spend has fallen 3 years in a row.
  • Ad spend is 0.9% of revenue, up from 0.7% in FY2020.
  • Insight Enterprises spends more on advertising than 12% of the 458 US-listed companies tracked. Its ad-to-revenue ratio is below the median of 4.6%.

Ad spend by fiscal year

$0 $25M $50M $75M $100M FY2009 (ended 2009-12-31): $21.8M FY2010 (ended 2010-12-31): $23.7M 2010 FY2011 (ended 2011-12-31): $26.4M FY2012 (ended 2012-12-31): $27.6M FY2013 (ended 2013-12-31): $29.4M 2013 FY2014 (ended 2014-12-31): $31.2M FY2015 (ended 2015-12-31): $33.6M FY2016 (ended 2016-12-31): $37.6M 2016 FY2017 (ended 2017-12-31): $47.1M FY2018 (ended 2018-12-31): $57.4M FY2019 (ended 2019-12-31): $62.9M 2019 FY2020 (ended 2020-12-31): $60.9M FY2021 (ended 2021-12-31): $66.4M FY2022 (ended 2022-12-31): $88.7M 2022 FY2023 (ended 2023-12-31): $82M FY2024 (ended 2024-12-31): $76.2M FY2025 (ended 2025-12-31): $71.4M 2025 $71.4M

Ad spend as % of revenue

0.0% 0.3% 0.5% 0.8% 1.0% FY2009 (ended 2009-12-31): 0.5% FY2010 (ended 2010-12-31): 0.5% 2010 FY2011 (ended 2011-12-31): 0.5% FY2012 (ended 2012-12-31): 0.5% FY2013 (ended 2013-12-31): 0.6% 2013 FY2014 (ended 2014-12-31): 0.6% FY2015 (ended 2015-12-31): 0.6% FY2016 (ended 2016-12-31): 0.7% 2016 FY2017 (ended 2017-12-31): 0.7% FY2018 (ended 2018-12-31): 0.8% FY2019 (ended 2019-12-31): 0.8% 2019 FY2020 (ended 2020-12-31): 0.7% FY2021 (ended 2021-12-31): 0.7% FY2022 (ended 2022-12-31): 0.9% 2022 FY2023 (ended 2023-12-31): 0.9% FY2024 (ended 2024-12-31): 0.9% FY2025 (ended 2025-12-31): 0.9% 2025 0.9%

History

Download CSV
Fiscal year Period end Ad spend YoY Revenue Ad / revenue Tag Filing
FY2025 Dec 31, 2025 $71.4M -6.2% $8.2B 0.9% AdvertisingExpense 10-K Feb 12, 2026
FY2024 Dec 31, 2024 $76.2M -7.1% $8.7B 0.9% AdvertisingExpense 10-K Feb 12, 2026
FY2023 Dec 31, 2023 $82M -7.6% $9.2B 0.9% AdvertisingExpense 10-K Feb 12, 2026
FY2022 Dec 31, 2022 $88.7M +33.6% $10.4B 0.9% AdvertisingExpense 10-K Feb 14, 2025
FY2021 Dec 31, 2021 $66.4M +9.1% $9.4B 0.7% AdvertisingExpense 10-K Feb 22, 2024
FY2020 Dec 31, 2020 $60.9M -3.3% $8.3B 0.7% AdvertisingExpense 10-K Feb 16, 2023
FY2019 Dec 31, 2019 $62.9M +9.5% $7.7B 0.8% AdvertisingExpense 10-K Feb 18, 2022
FY2018 Dec 31, 2018 $57.4M +22.1% $7.1B 0.8% AdvertisingExpense 10-K Feb 17, 2021
FY2017 Dec 31, 2017 $47.1M +25.3% $6.7B 0.7% AdvertisingExpense 10-K Feb 21, 2020
FY2016 Dec 31, 2016 $37.6M +11.9% $5.5B 0.7% AdvertisingExpense 10-K Feb 22, 2019
FY2015 Dec 31, 2015 $33.6M +7.5% $5.4B 0.6% AdvertisingExpense 10-K Feb 26, 2018
FY2014 Dec 31, 2014 $31.2M +6.2% $5.3B 0.6% AdvertisingExpense 10-K Feb 17, 2017
FY2013 Dec 31, 2013 $29.4M +6.4% $5.1B 0.6% AdvertisingExpense 10-K Feb 19, 2016
FY2012 Dec 31, 2012 $27.6M +4.5% $5.3B 0.5% AdvertisingExpense 10-K Feb 20, 2015
FY2011 Dec 31, 2011 $26.4M +11.4% $5.3B 0.5% AdvertisingExpense 10-K Feb 21, 2014
FY2010 Dec 31, 2010 $23.7M +9.1% $4.8B 0.5% AdvertisingExpense 10-K Feb 22, 2013
FY2009 Dec 31, 2009 $21.8M n/a $4.1B 0.5% AdvertisingExpense 10-K Feb 24, 2012

What the figure is

Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).

Compared with similar spenders

The 6 companies closest to Insight Enterprises in latest-year ad spend.

Rank Company Ad spend Ad / revenue YoY Fiscal year
400 Asana $72.3M 9.1% -3.6% FY2026
401 Biogen $71.9M 0.7% +7.6% FY2025
402 Insight Enterprises $71.4M 0.9% -6.2% FY2025
403 Rubrik $70.8M 5.4% +98.9% FY2026
404 Equifax $70.1M 1.2% +15.5% FY2025
405 Autodesk $69M 1.0% +27.8% FY2026
406 Kyndryl $69M 0.5% -16.9% FY2026

Full ranking of 458 companies · Biggest cuts #65

Questions

How much does Insight Enterprises spend on advertising?

Insight Enterprises spent $71.4M on advertising in fiscal 2025, the year ended Dec 31, 2025, according to its 10-K filed Feb 12, 2026.

What percentage of revenue does Insight Enterprises spend on advertising?

0.9% of revenue in fiscal 2025 ($71.4M of $8.2B). The median across the 458 companies tracked is 4.6%.

Is Insight Enterprises spending more on advertising?

No. Ad spend fell 6.2% in fiscal 2025 from fiscal 2024. It has fallen 3 years in a row.

How does Insight Enterprises rank by advertising spend?

#402 of 458 US-listed companies with $50M or more in ad spend, ranked on each company's latest fiscal year.

What does Insight Enterprises's advertising figure include?

Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).

Source

Filing
10-K for FY2025, filed Feb 12, 2026
Accession number
0000932696-26-000007
Company
INSIGHT ENTERPRISES INC, CIK 932696, SIC 5961 (Retail-Catalog & Mail-Order Houses)
Data
SEC EDGAR XBRL company facts, retrieved Nov 4, 2026. Methodology.
Cite
Insight Enterprises advertising spend, FY2009-FY2025. Aleksei Trudov, io.trudov.com, from SEC EDGAR XBRL company facts (latest: 10-K filed Feb 12, 2026), retrieved Nov 4, 2026. https://io.trudov.com/company/insight-enterprises/advertising-spend/
Download
CSV, all years · CSV, all 458 companies