Biogen advertising spend, FY2025

Biogen (BIIB) reported $71.9M of advertising expense for the fiscal year ended Dec 31, 2025. That is 0.7% of revenue of $9.9B. Up 7.6% from FY2024.

Ad spend, FY2025
$71.9M
year ended Dec 31, 2025
Change vs prior year
+7.6%
vs FY2024
Share of revenue
0.7%
of $9.9B revenue
Rank by ad spend
#401
of 458 companies

Key facts

  • Ad spend is 34% below its FY2015 level ($109M); revenue is 8% lower.
  • The highest year on file is FY2020 at $112M; FY2025 is 36% below it.
  • Largest increase +41.2% in FY2020; largest cut -45.2% in FY2022.
  • Ad spend is 0.7% of revenue, down from 0.8% in FY2020.
  • Biogen spends more on advertising than 12% of the 458 US-listed companies tracked. Its ad-to-revenue ratio is below the median of 4.6%.

Ad spend by fiscal year

$0 $50M $100M $150M FY2009 (ended 2009-12-31): $26.5M FY2010 (ended 2010-12-31): $35.3M 2010 FY2011 (ended 2011-12-31): $45.3M FY2012 (ended 2012-12-31): $54.3M FY2013 (ended 2013-12-31): $72.7M 2013 FY2014 (ended 2014-12-31): $92.9M FY2015 (ended 2015-12-31): $109M FY2016 (ended 2016-12-31): $106M 2016 FY2017 (ended 2017-12-31): $75.2M FY2018 (ended 2018-12-31): $90.2M FY2019 (ended 2019-12-31): $79.2M 2019 FY2020 (ended 2020-12-31): $112M FY2021 (ended 2021-12-31): $98.7M FY2022 (ended 2022-12-31): $54.1M 2022 FY2023 (ended 2023-12-31): $71.4M FY2024 (ended 2024-12-31): $66.8M FY2025 (ended 2025-12-31): $71.9M 2025 $71.9M

Ad spend as % of revenue

0.0% 0.5% 1.0% 1.5% FY2009 (ended 2009-12-31): 0.6% FY2010 (ended 2010-12-31): 0.7% 2010 FY2011 (ended 2011-12-31): 0.9% FY2012 (ended 2012-12-31): 1.0% FY2013 (ended 2013-12-31): 1.0% 2013 FY2014 (ended 2014-12-31): 1.0% FY2015 (ended 2015-12-31): 1.0% FY2016 (ended 2016-12-31): 0.9% 2016 FY2017 (ended 2017-12-31): 0.6% FY2018 (ended 2018-12-31): 0.7% FY2019 (ended 2019-12-31): 0.6% 2019 FY2020 (ended 2020-12-31): 0.8% FY2021 (ended 2021-12-31): 0.9% FY2022 (ended 2022-12-31): 0.5% 2022 FY2023 (ended 2023-12-31): 0.7% FY2024 (ended 2024-12-31): 0.7% FY2025 (ended 2025-12-31): 0.7% 2025 0.7%

History

Download CSV
Fiscal year Period end Ad spend YoY Revenue Ad / revenue Tag Filing
FY2025 Dec 31, 2025 $71.9M +7.6% $9.9B 0.7% AdvertisingExpense 10-K Feb 6, 2026
FY2024 Dec 31, 2024 $66.8M -6.4% $9.7B 0.7% AdvertisingExpense 10-K Feb 6, 2026
FY2023 Dec 31, 2023 $71.4M +32.0% $9.8B 0.7% AdvertisingExpense 10-K Feb 6, 2026
FY2022 Dec 31, 2022 $54.1M -45.2% $10.2B 0.5% AdvertisingExpense 10-K Feb 12, 2025
FY2021 Dec 31, 2021 $98.7M -11.7% $11B 0.9% AdvertisingExpense 10-K Feb 14, 2024
FY2020 Dec 31, 2020 $112M +41.2% $13.4B 0.8% AdvertisingExpense 10-K Feb 15, 2023
FY2019 Dec 31, 2019 $79.2M -12.2% $14.4B 0.6% AdvertisingExpense 10-K Feb 3, 2022
FY2018 Dec 31, 2018 $90.2M +19.9% $13.5B 0.7% AdvertisingExpense 10-K Feb 3, 2021
FY2017 Dec 31, 2017 $75.2M -29.3% $12.3B 0.6% AdvertisingExpense 10-K Feb 6, 2020
FY2016 Dec 31, 2016 $106M -2.1% $11.4B 0.9% AdvertisingExpense 10-K Feb 6, 2019
FY2015 Dec 31, 2015 $109M +16.9% $10.8B 1.0% AdvertisingExpense 10-K Feb 1, 2018
FY2014 Dec 31, 2014 $92.9M +27.8% $9.7B 1.0% AdvertisingExpense 10-K Feb 2, 2017
FY2013 Dec 31, 2013 $72.7M +33.9% $6.9B 1.0% AdvertisingExpense 10-K Feb 3, 2016
FY2012 Dec 31, 2012 $54.3M +19.9% $5.5B 1.0% AdvertisingExpense 10-K Feb 4, 2015
FY2011 Dec 31, 2011 $45.3M +28.3% $5B 0.9% AdvertisingExpense 10-K Feb 6, 2014
FY2010 Dec 31, 2010 $35.3M +33.2% $4.7B 0.7% AdvertisingExpense 10-K Feb 5, 2013
FY2009 Dec 31, 2009 $26.5M n/a $4.4B 0.6% AdvertisingExpense 10-K Feb 3, 2012

What the figure is

Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).

Compared with similar spenders

The 6 companies closest to Biogen in latest-year ad spend.

Rank Company Ad spend Ad / revenue YoY Fiscal year
398 Valvoline $74.3M 4.3% +7.1% FY2025
399 A.K.A. Brands $74.1M 12.3% -0.8% FY2025
400 Asana $72.3M 9.1% -3.6% FY2026
401 Biogen $71.9M 0.7% +7.6% FY2025
402 Insight Enterprises $71.4M 0.9% -6.2% FY2025
403 Rubrik $70.8M 5.4% +98.9% FY2026
404 Equifax $70.1M 1.2% +15.5% FY2025

Full ranking of 458 companies · Biggest increases #210 · Lowest ad-to-revenue #39

Questions

How much does Biogen spend on advertising?

Biogen spent $71.9M on advertising in fiscal 2025, the year ended Dec 31, 2025, according to its 10-K filed Feb 6, 2026.

What percentage of revenue does Biogen spend on advertising?

0.7% of revenue in fiscal 2025 ($71.9M of $9.9B). The median across the 458 companies tracked is 4.6%.

Is Biogen spending more on advertising?

Yes. Ad spend rose 7.6% in fiscal 2025 from fiscal 2024.

How does Biogen rank by advertising spend?

#401 of 458 US-listed companies with $50M or more in ad spend, ranked on each company's latest fiscal year.

What does Biogen's advertising figure include?

Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).

Source

Filing
10-K for FY2025, filed Feb 6, 2026
Accession number
0000875045-26-000013
Company
BIOGEN INC., CIK 875045, SIC 2836 (Biological Products, (No Diagnostic Substances))
Data
SEC EDGAR XBRL company facts, retrieved Nov 4, 2026. Methodology.
Cite
Biogen advertising spend, FY2009-FY2025. Aleksei Trudov, io.trudov.com, from SEC EDGAR XBRL company facts (latest: 10-K filed Feb 6, 2026), retrieved Nov 4, 2026. https://io.trudov.com/company/biogen/advertising-spend/
Download
CSV, all years · CSV, all 458 companies