Accenture advertising spend, FY2026

Accenture (ACN) reported $176M of advertising expense for the fiscal year ended Aug 31, 2026. That is 0.2% of revenue of $74.2B. Up 124.5% from FY2025.

Ad spend, FY2026
$176M
year ended Aug 31, 2026
Change vs prior year
+124.5%
vs FY2025
Share of revenue
0.2%
of $74.2B revenue
Rank by ad spend
#238
of 458 companies

Key facts

  • Ad spend is 2.2x its FY2016 level ($80.6M), in line with revenue (2.1x).
  • FY2026 is the highest year on file, going back to FY2008.
  • Largest increase +198.1% in FY2021; largest cut -32.6% in FY2020.
  • Ad spend is 0.2% of revenue, down from 0.3% in FY2021.
  • Accenture spends more on advertising than 48% of the 458 US-listed companies tracked. Its ad-to-revenue ratio is below the median of 4.6%.

Ad spend by fiscal year

$0 $50M $100M $150M $200M FY2008 (ended 2008-08-31): $91M 2008 FY2009 (ended 2009-08-31): $77.3M FY2010 (ended 2010-08-31): $81.2M FY2011 (ended 2011-08-31): $81.4M 2011 FY2012 (ended 2012-08-31): $81.6M FY2013 (ended 2013-08-31): $90.3M FY2014 (ended 2014-08-31): $87.6M 2014 FY2015 (ended 2015-08-31): $79.9M FY2016 (ended 2016-08-31): $80.6M FY2017 (ended 2017-08-31): $79.9M 2017 FY2018 (ended 2018-08-31): $78.5M FY2019 (ended 2019-08-31): $85.5M FY2020 (ended 2020-08-31): $57.7M 2020 FY2021 (ended 2021-08-31): $172M FY2022 (ended 2022-08-31): $119M FY2023 (ended 2023-08-31): $101M 2023 FY2024 (ended 2024-08-31): $105M FY2025 (ended 2025-08-31): $78.5M FY2026 (ended 2026-08-31): $176M 2026 $176M

Ad spend as % of revenue

0.0% 0.1% 0.2% 0.3% 0.4% FY2008 (ended 2008-08-31): 0.4% 2008 FY2009 (ended 2009-08-31): 0.3% FY2010 (ended 2010-08-31): 0.4% FY2011 (ended 2011-08-31): 0.3% 2011 FY2012 (ended 2012-08-31): 0.3% FY2013 (ended 2013-08-31): 0.3% FY2014 (ended 2014-08-31): 0.3% 2014 FY2015 (ended 2015-08-31): 0.2% FY2016 (ended 2016-08-31): 0.2% FY2017 (ended 2017-08-31): 0.2% 2017 FY2018 (ended 2018-08-31): 0.2% FY2019 (ended 2019-08-31): 0.2% FY2020 (ended 2020-08-31): 0.1% 2020 FY2021 (ended 2021-08-31): 0.3% FY2022 (ended 2022-08-31): 0.2% FY2023 (ended 2023-08-31): 0.2% 2023 FY2024 (ended 2024-08-31): 0.2% FY2025 (ended 2025-08-31): 0.1% FY2026 (ended 2026-08-31): 0.2% 2026 0.2%

History

Download CSV
Fiscal year Period end Ad spend YoY Revenue Ad / revenue Tag Filing
FY2026 Aug 31, 2026 $176M +124.5% $74.2B 0.2% AdvertisingExpense 10-K Oct 16, 2026
FY2025 Aug 31, 2025 $78.5M -24.9% $69.7B 0.1% AdvertisingExpense 10-K Oct 16, 2026
FY2024 Aug 31, 2024 $105M +3.8% $64.9B 0.2% AdvertisingExpense 10-K Oct 16, 2026
FY2023 Aug 31, 2023 $101M -15.6% $64.1B 0.2% AdvertisingExpense 10-K Oct 10, 2025
FY2022 Aug 31, 2022 $119M -30.6% $61.6B 0.2% AdvertisingExpense 10-K Oct 10, 2024
FY2021 Aug 31, 2021 $172M +198.1% $50.5B 0.3% AdvertisingExpense 10-K Oct 12, 2023
FY2020 Aug 31, 2020 $57.7M -32.6% $44.3B 0.1% AdvertisingExpense 10-K Oct 12, 2022
FY2019 Aug 31, 2019 $85.5M +9.0% $43.2B 0.2% AdvertisingExpense 10-K Oct 15, 2021
FY2018 Aug 31, 2018 $78.5M -1.8% $41B 0.2% AdvertisingExpense 10-K Oct 22, 2020
FY2017 Aug 31, 2017 $79.9M -0.9% $36.2B 0.2% AdvertisingExpense 10-K Oct 29, 2019
FY2016 Aug 31, 2016 $80.6M +0.9% $34.8B 0.2% AdvertisingExpense 10-K Oct 24, 2018
FY2015 Aug 31, 2015 $79.9M -8.7% $32.9B 0.2% AdvertisingExpense 10-K Oct 26, 2017
FY2014 Aug 31, 2014 $87.6M -3.0% $31.9B 0.3% AdvertisingExpense 10-K Oct 28, 2016
FY2013 Aug 31, 2013 $90.3M +10.6% $30.4B 0.3% AdvertisingExpense 10-K Oct 30, 2015
FY2012 Aug 31, 2012 $81.6M +0.3% $29.8B 0.3% AdvertisingExpense 10-K Oct 24, 2014
FY2011 Aug 31, 2011 $81.4M +0.2% $27.4B 0.3% AdvertisingExpense 10-K Oct 29, 2013
FY2010 Aug 31, 2010 $81.2M +5.0% $23.1B 0.4% AdvertisingExpense 10-K Oct 30, 2012
FY2009 Aug 31, 2009 $77.3M -15.1% $23.2B 0.3% AdvertisingExpense 10-K Oct 21, 2011
FY2008 Aug 31, 2008 $91M n/a $25.3B 0.4% AdvertisingExpense 10-K Oct 26, 2010

What the figure is

Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).

Compared with similar spenders

The 6 companies closest to Accenture in latest-year ad spend.

Rank Company Ad spend Ad / revenue YoY Fiscal year
234 Workday $181M 1.9% -11.3% FY2026
235 Darden Restaurants $180M 1.4% +6.2% FY2026
236 J.M. Smucker $179M 2.0% -0.9% FY2026
237 Hewlett Packard Enterprise $179M 0.5% +53.0% FY2025
238 Accenture $176M 0.2% +124.5% FY2026
239 LegalZoom $176M 23.2% +11.4% FY2025
240 Revolve Group $175M 14.3% +4.9% FY2025

Full ranking of 458 companies · Biggest increases #7 · Lowest ad-to-revenue #5

Questions

How much does Accenture spend on advertising?

Accenture spent $176M on advertising in fiscal 2026, the year ended Aug 31, 2026, according to its 10-K filed Oct 16, 2026.

What percentage of revenue does Accenture spend on advertising?

0.2% of revenue in fiscal 2026 ($176M of $74.2B). The median across the 458 companies tracked is 4.6%.

Is Accenture spending more on advertising?

Yes. Ad spend rose 124.5% in fiscal 2026 from fiscal 2025.

How does Accenture rank by advertising spend?

#238 of 458 US-listed companies with $50M or more in ad spend, ranked on each company's latest fiscal year.

What does Accenture's advertising figure include?

Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).

Source

Filing
10-K for FY2026, filed Oct 16, 2026
Accession number
0001467373-26-000049
Company
Accenture plc, CIK 1467373, SIC 7389 (Services-Business Services, NEC)
Data
SEC EDGAR XBRL company facts, retrieved Nov 4, 2026. Methodology.
Cite
Accenture advertising spend, FY2008-FY2026. Aleksei Trudov, io.trudov.com, from SEC EDGAR XBRL company facts (latest: 10-K filed Oct 16, 2026), retrieved Nov 4, 2026. https://io.trudov.com/company/accenture/advertising-spend/
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CSV, all years · CSV, all 458 companies