James Hardie Industries advertising spend, FY2026

James Hardie Industries (JHX) reported $152M of advertising expense for the fiscal year ended Mar 31, 2026. That is 3.1% of revenue of $4.8B. Up 52.6% from FY2025.

Ad spend, FY2026
$152M
year ended Mar 31, 2026
Change vs prior year
+52.6%
vs FY2025
Share of revenue
3.1%
of $4.8B revenue
Rank by ad spend
#264
of 458 companies

Key facts

  • Ad spend is 5.6x its FY2021 level ($27.2M), faster than revenue (1.7x).
  • FY2026 is the highest year on file, going back to FY2010.
  • Largest increase +97.4% in FY2022; largest cut -39.0% in FY2021.
  • Ad spend is 3.1% of revenue, up from 0.9% in FY2021.
  • James Hardie Industries spends more on advertising than 42% of the 458 US-listed companies tracked. Its ad-to-revenue ratio is below the median of 4.6%.

Ad spend by fiscal year

$0 $50M $100M $150M $200M FY2010 (ended 2010-03-31): $9.1M 2010 FY2011 (ended 2011-03-31): $7.9M FY2012 (ended 2012-03-31): $8.6M 2012 FY2013 (ended 2013-03-31): $8.9M FY2014 (ended 2014-03-31): $9.5M 2014 FY2015 (ended 2015-03-31): $11.5M FY2020 (ended 2020-03-31): $44.6M 2020 FY2021 (ended 2021-03-31): $27.2M FY2022 (ended 2022-03-31): $53.7M 2022 FY2023 (ended 2023-03-31): $83.1M FY2024 (ended 2024-03-31): $111M 2024 FY2025 (ended 2025-03-31): $99.4M FY2026 (ended 2026-03-31): $152M 2026 $152M

Ad spend as % of revenue

0% 1% 2% 3% 4% FY2010 (ended 2010-03-31): n/a 2010 FY2011 (ended 2011-03-31): n/a FY2012 (ended 2012-03-31): n/a 2012 FY2013 (ended 2013-03-31): n/a FY2014 (ended 2014-03-31): n/a 2014 FY2015 (ended 2015-03-31): n/a FY2020 (ended 2020-03-31): 1.7% 2020 FY2021 (ended 2021-03-31): 0.9% FY2022 (ended 2022-03-31): 1.5% 2022 FY2023 (ended 2023-03-31): 2.2% FY2024 (ended 2024-03-31): 2.8% 2024 FY2025 (ended 2025-03-31): 2.6% FY2026 (ended 2026-03-31): 3.1% 2026 3.1%

History

Download CSV
Fiscal year Period end Ad spend YoY Revenue Ad / revenue Tag Filing
FY2026 Mar 31, 2026 $152M +52.6% $4.8B 3.1% AdvertisingExpense 10-K May 19, 2026
FY2025 Mar 31, 2025 $99.4M -10.3% $3.9B 2.6% AdvertisingExpense 10-K May 19, 2026
FY2024 Mar 31, 2024 $111M +33.3% $3.9B 2.8% AdvertisingExpense 10-K May 19, 2026
FY2023 Mar 31, 2023 $83.1M +54.7% $3.8B 2.2% AdvertisingExpense 20-F May 20, 2025
FY2022 Mar 31, 2022 $53.7M +97.4% $3.6B 1.5% AdvertisingExpense 20-F May 20, 2024
FY2021 Mar 31, 2021 $27.2M -39.0% $2.9B 0.9% AdvertisingExpense 20-F May 16, 2023
FY2020 Mar 31, 2020 $44.6M n/a $2.6B 1.7% AdvertisingExpense 20-F May 17, 2022
FY2015 Mar 31, 2015 $11.5M +21.1% n/a n/a AdvertisingExpense 20-F May 21, 2015
FY2014 Mar 31, 2014 $9.5M +6.7% n/a n/a AdvertisingExpense 20-F May 21, 2015
FY2013 Mar 31, 2013 $8.9M +3.5% n/a n/a AdvertisingExpense 20-F May 21, 2015
FY2012 Mar 31, 2012 $8.6M +8.9% n/a n/a AdvertisingExpense 20-F Jun 26, 2014
FY2011 Mar 31, 2011 $7.9M -13.2% n/a n/a AdvertisingExpense 20-F Jun 27, 2013
FY2010 Mar 31, 2010 $9.1M n/a n/a n/a AdvertisingExpense 20-F Jul 2, 2012

What the figure is

Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).

Compared with similar spenders

The 6 companies closest to James Hardie Industries in latest-year ad spend.

Rank Company Ad spend Ad / revenue YoY Fiscal year
262 eHealth $154M 27.7% -6.5% FY2025
263 Scotts Miracle-Gro $152M 4.5% +8.0% FY2025
264 James Hardie Industries $152M 3.1% +52.6% FY2026
265 Bread Financial $150M 3.9% +2.0% FY2025
266 Happen $149M 14.9% +48.6% FY2025
267 Prestige Consumer Healthcare $149M 13.7% -4.5% FY2026
268 La-Z-Boy $148M 7.0% -0.9% FY2026

Full ranking of 458 companies · Biggest increases #30

Questions

How much does James Hardie Industries spend on advertising?

James Hardie Industries spent $152M on advertising in fiscal 2026, the year ended Mar 31, 2026, according to its 10-K filed May 19, 2026.

What percentage of revenue does James Hardie Industries spend on advertising?

3.1% of revenue in fiscal 2026 ($152M of $4.8B). The median across the 458 companies tracked is 4.6%.

Is James Hardie Industries spending more on advertising?

Yes. Ad spend rose 52.6% in fiscal 2026 from fiscal 2025.

How does James Hardie Industries rank by advertising spend?

#264 of 458 US-listed companies with $50M or more in ad spend, ranked on each company's latest fiscal year.

What does James Hardie Industries's advertising figure include?

Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).

Source

Filing
10-K for FY2026, filed May 19, 2026
Accession number
0001159152-26-000045
Company
James Hardie Industries plc, CIK 1159152, SIC 3272 (Concrete Products, Except Block & Brick)
Data
SEC EDGAR XBRL company facts, retrieved Nov 4, 2026. Methodology.
Cite
James Hardie Industries advertising spend, FY2010-FY2026. Aleksei Trudov, io.trudov.com, from SEC EDGAR XBRL company facts (latest: 10-K filed May 19, 2026), retrieved Nov 4, 2026. https://io.trudov.com/company/james-hardie-industries/advertising-spend/
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