Gen Digital (Norton) advertising spend, FY2026

Gen Digital (Norton) (GEN) reported $584M of advertising expense for the fiscal year ended Apr 3, 2026. That is 11.7% of revenue of $5B. Up 32.4% from FY2025.

Ad spend, FY2026
$584M
year ended Apr 3, 2026
Change vs prior year
+32.4%
vs FY2025
Share of revenue
11.7%
of $5B revenue
Rank by ad spend
#114
of 336 companies

Key facts

  • Ad spend is 2.8x its FY2016 level ($211M), faster than revenue (1.4x).
  • The highest year on file is FY2011 at $668M; FY2026 is 13% below it.
  • Largest increase +50.5% in FY2018; largest cut -35.3% in FY2016.
  • Ad spend has risen 3 years in a row.
  • Ad spend is 11.7% of revenue, down from 13.8% in FY2021.
  • Gen Digital (Norton) spends more on advertising than 66% of the 336 US-listed companies tracked. Its ad-to-revenue ratio is 2.2x the median of 5.2%.

Ad spend by fiscal year

$0 $200M $400M $600M $800M FY2009 (ended 2009-04-03): $572M FY2010 (ended 2010-04-02): $615M FY2011 (ended 2011-04-01): $668M 2011 FY2012 (ended 2012-03-30): $667M FY2013 (ended 2013-03-29): $594M FY2014 (ended 2014-03-28): $436M 2014 FY2015 (ended 2015-04-03): $326M FY2016 (ended 2016-04-01): $211M FY2017 (ended 2017-03-31): $212M 2017 FY2018 (ended 2018-03-30): $319M FY2019 (ended 2019-03-29): $279M FY2020 (ended 2020-04-03): $343M 2020 FY2021 (ended 2021-04-02): $353M FY2022 (ended 2022-04-01): $423M FY2023 (ended 2023-03-31): $405M 2023 FY2024 (ended 2024-03-29): $438M FY2025 (ended 2025-03-28): $441M FY2026 (ended 2026-04-03): $584M 2026 $584M

Ad spend as % of revenue

0% 5% 10% 15% 20% FY2009 (ended 2009-04-03): 9.3% FY2010 (ended 2010-04-02): 10.3% FY2011 (ended 2011-04-01): 10.8% 2011 FY2012 (ended 2012-03-30): 9.9% FY2013 (ended 2013-03-29): 8.6% FY2014 (ended 2014-03-28): 6.5% 2014 FY2015 (ended 2015-04-03): 8.2% FY2016 (ended 2016-04-01): 5.9% FY2017 (ended 2017-03-31): 5.3% 2017 FY2018 (ended 2018-03-30): 6.6% FY2019 (ended 2019-03-29): 11.4% FY2020 (ended 2020-04-03): 13.8% 2020 FY2021 (ended 2021-04-02): 13.8% FY2022 (ended 2022-04-01): 15.1% FY2023 (ended 2023-03-31): 12.2% 2023 FY2024 (ended 2024-03-29): 11.5% FY2025 (ended 2025-03-28): 11.2% FY2026 (ended 2026-04-03): 11.7% 2026 11.7%

History

Download CSV
Fiscal year Period end Ad spend YoY Revenue Ad / revenue Tag Filing
FY2026 Apr 3, 2026 $584M +32.4% $5B 11.7% AdvertisingExpense 10-K May 21, 2026
FY2025 Mar 28, 2025 $441M +0.7% $3.9B 11.2% AdvertisingExpense 10-K May 21, 2026
FY2024 Mar 29, 2024 $438M +8.1% $3.8B 11.5% AdvertisingExpense 10-K May 21, 2026
FY2023 Mar 31, 2023 $405M -4.3% $3.3B 12.2% AdvertisingExpense 10-K May 15, 2025
FY2022 Apr 1, 2022 $423M +19.8% $2.8B 15.1% AdvertisingExpense 10-K May 16, 2024
FY2021 Apr 2, 2021 $353M +2.9% $2.6B 13.8% AdvertisingExpense 10-K May 25, 2023
FY2020 Apr 3, 2020 $343M +22.9% $2.5B 13.8% AdvertisingExpense 10-K May 20, 2022
FY2019 Mar 29, 2019 $279M -12.5% $2.5B 11.4% AdvertisingExpense 10-K May 21, 2021
FY2018 Mar 30, 2018 $319M +50.5% $4.8B 6.6% AdvertisingExpense 10-K May 28, 2020
FY2017 Mar 31, 2017 $212M +0.5% $4B 5.3% AdvertisingExpense 10-K May 24, 2019
FY2016 Apr 1, 2016 $211M -35.3% $3.6B 5.9% AdvertisingExpense 10-K Oct 26, 2018
FY2015 Apr 3, 2015 $326M -25.2% $4B 8.2% AdvertisingExpense 10-K May 19, 2017
FY2014 Mar 28, 2014 $436M -26.6% $6.7B 6.5% AdvertisingExpense 10-K May 20, 2016
FY2013 Mar 29, 2013 $594M -10.9% $6.9B 8.6% AdvertisingExpense 10-K May 22, 2015
FY2012 Mar 30, 2012 $667M -0.1% $6.7B 9.9% AdvertisingExpense 10-K May 16, 2014
FY2011 Apr 1, 2011 $668M +8.6% $6.2B 10.8% AdvertisingExpense 10-K May 17, 2013
FY2010 Apr 2, 2010 $615M +7.5% $6B 10.3% AdvertisingExpense 10-K May 21, 2012
FY2009 Apr 3, 2009 $572M n/a $6.2B 9.3% AdvertisingExpense 10-K May 20, 2011

What the figure is

Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).

Compared with similar spenders

The 6 companies closest to Gen Digital (Norton) in latest-year ad spend.

Rank Company Ad spend Ad / revenue YoY Fiscal year
111 Hershey $612M 5.2% +2.0% FY2025
112 Intel $610M 1.2% -28.7% FY2025
113 Monster Beverage $600M 7.2% +2.7% FY2025
114 Gen Digital (Norton) $584M 11.7% +32.4% FY2026
115 Domino's Pizza $559M 11.3% +9.7% FY2025
116 Signet Jewelers $555M 8.1% -0.9% FY2026
117 Williams-Sonoma $553M 7.1% -2.7% FY2026

Full ranking of 336 companies · Biggest increases #44

Questions

How much does Gen Digital (Norton) spend on advertising?

Gen Digital (Norton) spent $584M on advertising in fiscal 2026, the year ended Apr 3, 2026, according to its 10-K filed May 21, 2026.

What percentage of revenue does Gen Digital (Norton) spend on advertising?

11.7% of revenue in fiscal 2026 ($584M of $5B). The median across the 336 companies tracked is 5.2%.

Is Gen Digital (Norton) spending more on advertising?

Yes. Ad spend rose 32.4% in fiscal 2026 from fiscal 2025. It has risen 3 years in a row.

How does Gen Digital (Norton) rank by advertising spend?

#114 of 336 US-listed companies with $100M or more in ad spend, ranked on each company's latest fiscal year.

What does Gen Digital (Norton)'s advertising figure include?

Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).

Source

Filing
10-K for FY2026, filed May 21, 2026
Accession number
0000849399-26-000017
Company
Gen Digital Inc., CIK 849399, SIC 7372 (Services-Prepackaged Software)
Data
SEC EDGAR XBRL company facts, retrieved Nov 4, 2026. Methodology.
Cite
Gen Digital (Norton) advertising spend, FY2009-FY2026. Aleksei Trudov, io.trudov.com, from SEC EDGAR XBRL company facts (latest: 10-K filed May 21, 2026), retrieved Nov 4, 2026. https://io.trudov.com/company/gen-digital/advertising-spend/
Download
CSV, all years · CSV, all 336 companies