Yum Brands advertising spend, FY2025

Yum Brands (YUM) reported $134M of advertising expense for the fiscal year ended Dec 31, 2025. That is 1.6% of revenue of $8.2B. Up 19.6% from FY2024.

Ad spend, FY2025
$134M
year ended Dec 31, 2025
Change vs prior year
+19.6%
vs FY2024
Share of revenue
1.6%
of $8.2B revenue
Rank by ad spend
#278
of 336 companies

Key facts

  • Ad spend is 77% below its FY2015 level ($581M); revenue is 37% lower.
  • The highest year on file is FY2012 at $608M; FY2025 is 78% below it.
  • Largest increase +38.3% in FY2024; largest cut -46.4% in FY2018.
  • Ad spend has risen 3 years in a row.
  • Ad spend is 1.6% of revenue, up from 1.2% in FY2020.
  • Yum Brands spends more on advertising than 17% of the 336 US-listed companies tracked. Its ad-to-revenue ratio is below the median of 5.2%.

Ad spend by fiscal year

$0 $200M $400M $600M $800M FY2008 (ended 2008-12-27): $584M FY2009 (ended 2009-12-26): $548M 2009 FY2010 (ended 2010-12-25): $557M FY2011 (ended 2011-12-31): $593M FY2012 (ended 2012-12-29): $608M 2012 FY2013 (ended 2013-12-28): $607M FY2014 (ended 2014-12-27): $589M FY2015 (ended 2015-12-26): $581M 2015 FY2017 (ended 2017-12-31): $179M FY2018 (ended 2018-12-31): $96M FY2019 (ended 2019-12-31): $73M 2019 FY2020 (ended 2020-12-31): $68M FY2021 (ended 2021-12-31): $84M FY2022 (ended 2022-12-31): $78M 2022 FY2023 (ended 2023-12-31): $81M FY2024 (ended 2024-12-31): $112M FY2025 (ended 2025-12-31): $134M 2025 $134M

Ad spend as % of revenue

0% 2% 4% 6% FY2008 (ended 2008-12-27): 5.2% FY2009 (ended 2009-12-26): 5.1% 2009 FY2010 (ended 2010-12-25): 4.9% FY2011 (ended 2011-12-31): 4.7% FY2012 (ended 2012-12-29): 4.5% 2012 FY2013 (ended 2013-12-28): 4.6% FY2014 (ended 2014-12-27): 4.4% FY2015 (ended 2015-12-26): 4.4% 2015 FY2017 (ended 2017-12-31): 3.0% FY2018 (ended 2018-12-31): 1.7% FY2019 (ended 2019-12-31): 1.3% 2019 FY2020 (ended 2020-12-31): 1.2% FY2021 (ended 2021-12-31): 1.3% FY2022 (ended 2022-12-31): 1.1% 2022 FY2023 (ended 2023-12-31): 1.1% FY2024 (ended 2024-12-31): 1.5% FY2025 (ended 2025-12-31): 1.6% 2025 1.6%

History

Download CSV
Fiscal year Period end Ad spend YoY Revenue Ad / revenue Tag Filing
FY2025 Dec 31, 2025 $134M +19.6% $8.2B 1.6% AdvertisingExpense 10-K Feb 20, 2026
FY2024 Dec 31, 2024 $112M +38.3% $7.5B 1.5% AdvertisingExpense 10-K Feb 20, 2026
FY2023 Dec 31, 2023 $81M +3.8% $7.1B 1.1% AdvertisingExpense 10-K Feb 20, 2026
FY2022 Dec 31, 2022 $78M -7.1% $6.8B 1.1% AdvertisingExpense 10-K Feb 19, 2025
FY2021 Dec 31, 2021 $84M +23.5% $6.6B 1.3% AdvertisingExpense 10-K Feb 20, 2024
FY2020 Dec 31, 2020 $68M -6.8% $5.7B 1.2% AdvertisingExpense 10-K Feb 27, 2023
FY2019 Dec 31, 2019 $73M -24.0% $5.6B 1.3% AdvertisingExpense 10-K Feb 23, 2022
FY2018 Dec 31, 2018 $96M -46.4% $5.7B 1.7% AdvertisingExpense 10-K Feb 22, 2021
FY2017 Dec 31, 2017 $179M n/a $5.9B 3.0% AdvertisingExpense 10-K Feb 20, 2020
FY2015 Dec 26, 2015 $581M -1.4% $13.1B 4.4% AdvertisingExpense 10-K Feb 16, 2016
FY2014 Dec 27, 2014 $589M -3.0% $13.3B 4.4% AdvertisingExpense 10-K Feb 16, 2016
FY2013 Dec 28, 2013 $607M -0.2% $13.1B 4.6% AdvertisingExpense 10-K Feb 16, 2016
FY2012 Dec 29, 2012 $608M +2.5% $13.6B 4.5% AdvertisingExpense 10-K Feb 17, 2015
FY2011 Dec 31, 2011 $593M +6.5% $12.6B 4.7% AdvertisingExpense 10-K Feb 18, 2014
FY2010 Dec 25, 2010 $557M +1.6% $11.3B 4.9% AdvertisingExpense 10-K Feb 20, 2013
FY2009 Dec 26, 2009 $548M -6.2% $10.8B 5.1% AdvertisingExpense 10-K Feb 21, 2012
FY2008 Dec 27, 2008 $584M n/a $11.3B 5.2% AdvertisingExpense 10-K Feb 15, 2011

What the figure is

Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).

Compared with similar spenders

The 6 companies closest to Yum Brands in latest-year ad spend.

Rank Company Ad spend Ad / revenue YoY Fiscal year
278 Yum Brands $134M 1.6% +19.6% FY2025
279 Steven Madden $134M 5.3% +31.0% FY2025
280 Moderna $133M 6.8% -8.9% FY2025
281 Penske Automotive Group $133M 0.4% -3.9% FY2025
282 Perrigo $133M 3.1% -1.2% FY2025
283 Helen of Troy $133M 7.4% -1.7% FY2026
284 Upbound Group $132M 2.8% +103.7% FY2025

Full ranking of 336 companies · Biggest increases #75

Questions

How much does Yum Brands spend on advertising?

Yum Brands spent $134M on advertising in fiscal 2025, the year ended Dec 31, 2025, according to its 10-K filed Feb 20, 2026.

What percentage of revenue does Yum Brands spend on advertising?

1.6% of revenue in fiscal 2025 ($134M of $8.2B). The median across the 336 companies tracked is 5.2%.

Is Yum Brands spending more on advertising?

Yes. Ad spend rose 19.6% in fiscal 2025 from fiscal 2024. It has risen 3 years in a row.

How does Yum Brands rank by advertising spend?

#278 of 336 US-listed companies with $100M or more in ad spend, ranked on each company's latest fiscal year.

What does Yum Brands's advertising figure include?

Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).

Source

Filing
10-K for FY2025, filed Feb 20, 2026
Accession number
0001041061-26-000084
Company
YUM BRANDS INC, CIK 1041061, SIC 5812 (Retail-Eating Places)
Data
SEC EDGAR XBRL company facts, retrieved Nov 4, 2026. Methodology.
Cite
Yum Brands advertising spend, FY2008-FY2025. Aleksei Trudov, io.trudov.com, from SEC EDGAR XBRL company facts (latest: 10-K filed Feb 20, 2026), retrieved Nov 4, 2026. https://io.trudov.com/company/yum-brands/advertising-spend/
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CSV, all years · CSV, all 336 companies