SEO Incremental Lead Simulator
Estimate the incremental lead uplift from SEO efforts using a Monte-Carlo simulation (2,000 iterations). Account for Brand vs Non-Brand traffic and Intrinsic conversions.
Traffic Inputs
Monthly organic leads from GA4/GSC.
%
Share of organic traffic from branded keywords.
Simulation Parameters
Min Max
Conversion Rate multiplier (NB usually lower than Brand).
Min % Max %
Traffic that would convert regardless of SEO efforts.
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Median Incremental Leads
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Most likely outcome 90% Confidence Interval
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Between 5th and 95th percentiles Outcome Probability Distribution
Min Max
Horizontal Axis: Incremental Leads | Vertical Axis: Probability Frequency