Who this is for
You have an in-house SEO or agency and want a second opinion that isn't trying to replace them.
You're planning a migration, redesign, or CMS change and want it vetted before it ships.
Traffic dropped or a launch broke something. You need answers fast, not a statement of work.
What you might hire me for
- Reviewing a planned migration or redesign before it ships: URL structure, redirects, internal linking, rendering. The rankings-killers are usually three or four specific decisions, not the whole plan.
- Interpreting a sudden drop in Search Console. What's Google actually doing, what's noise, and what should you ignore until the next update.
- Sanity-checking an agency proposal or retainer. Is what they're pitching what you actually need, and how much of it is padding?
- Monthly call with an in-house SEO, CTO, or founder who wants someone outside the reporting line to pressure-test decisions.
- One specific technical question: hreflang, canonicals, Core Web Vitals, indexing, crawl budget. Answered with a decision and the reasoning behind it.
Most engagements start with a 30-minute intro call.
What you get
Direct answers in whichever format is fastest: a call, a written note, or a screencast.
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1-on-1 time, live or async -
Short written summary after each session -
Tactical answers, not status decks
Pricing
$500 / hour
Discounts for prepaid 10+ hour blocks and ongoing engagements.
Looking for a one-shot deliverable? → SEO Strategy Audit
About me
About me
SEO since 2010. Built analytical tools and million-page programmatic sites, ran SEO departments and mined traffic in the most competitive niches. Also worked as a CEO, so I know what SEO looks like from the side that pays for it.