Coca-Cola advertising spend, FY2025

Coca-Cola (KO) reported $5.4B of advertising expense for the fiscal year ended Dec 31, 2025. That is 11.3% of revenue of $47.9B. Up 5.9% from FY2024.

Ad spend, FY2025
$5.4B
year ended Dec 31, 2025
Change vs prior year
+5.9%
vs FY2024
Share of revenue
11.3%
of $47.9B revenue
Rank by ad spend
#12
of 336 companies

Key facts

  • Ad spend is 1.4x its FY2015 level ($4B).
  • FY2025 is the highest year on file, going back to FY2008.
  • Largest increase +33.3% in FY2021; largest cut -25.0% in FY2020.
  • Ad spend has risen 3 years in a row.
  • Ad spend is 11.3% of revenue, up from 9.1% in FY2020.
  • Coca-Cola spends more on advertising than 96% of the 336 US-listed companies tracked. Its ad-to-revenue ratio is 2.2x the median of 5.2%.

Ad spend by fiscal year

$0 $2B $4B $6B FY2008 (ended 2008-12-31): $3B FY2009 (ended 2009-12-31): $2.8B FY2010 (ended 2010-12-31): $2.9B 2010 FY2011 (ended 2011-12-31): $3.3B FY2012 (ended 2012-12-31): $3.3B FY2013 (ended 2013-12-31): $3.3B 2013 FY2014 (ended 2014-12-31): $3.5B FY2015 (ended 2015-12-31): $4B FY2016 (ended 2016-12-31): $4B 2016 FY2017 (ended 2017-12-31): $4B FY2018 (ended 2018-12-31): $4B FY2019 (ended 2019-12-31): $4B 2019 FY2020 (ended 2020-12-31): $3B FY2021 (ended 2021-12-31): $4B FY2022 (ended 2022-12-31): $4B 2022 FY2023 (ended 2023-12-31): $5B FY2024 (ended 2024-12-31): $5.1B FY2025 (ended 2025-12-31): $5.4B 2025 $5.4B

Ad spend as % of revenue

0% 5% 10% 15% FY2008 (ended 2008-12-31): n/a FY2009 (ended 2009-12-31): n/a FY2010 (ended 2010-12-31): n/a 2010 FY2011 (ended 2011-12-31): n/a FY2012 (ended 2012-12-31): n/a FY2013 (ended 2013-12-31): n/a 2013 FY2014 (ended 2014-12-31): n/a FY2015 (ended 2015-12-31): n/a FY2016 (ended 2016-12-31): 9.6% 2016 FY2017 (ended 2017-12-31): 11.0% FY2018 (ended 2018-12-31): 11.7% FY2019 (ended 2019-12-31): 10.7% 2019 FY2020 (ended 2020-12-31): 9.1% FY2021 (ended 2021-12-31): 10.3% FY2022 (ended 2022-12-31): 9.3% 2022 FY2023 (ended 2023-12-31): 10.9% FY2024 (ended 2024-12-31): 10.8% FY2025 (ended 2025-12-31): 11.3% 2025 11.3%

History

Download CSV
Fiscal year Period end Ad spend YoY Revenue Ad / revenue Tag Filing
FY2025 Dec 31, 2025 $5.4B +5.9% $47.9B 11.3% AdvertisingExpense 10-K Feb 20, 2026
FY2024 Dec 31, 2024 $5.1B +2.0% $47.1B 10.8% AdvertisingExpense 10-K Feb 20, 2026
FY2023 Dec 31, 2023 $5B +25.0% $45.8B 10.9% AdvertisingExpense 10-K Feb 20, 2026
FY2022 Dec 31, 2022 $4B 0.0% $43B 9.3% AdvertisingExpense 10-K Feb 20, 2025
FY2021 Dec 31, 2021 $4B +33.3% $38.7B 10.3% AdvertisingExpense 10-K Feb 20, 2024
FY2020 Dec 31, 2020 $3B -25.0% $33B 9.1% AdvertisingExpense 10-K Feb 21, 2023
FY2019 Dec 31, 2019 $4B 0.0% $37.3B 10.7% AdvertisingExpense 10-K Feb 22, 2022
FY2018 Dec 31, 2018 $4B 0.0% $34.3B 11.7% AdvertisingExpense 10-K Feb 25, 2021
FY2017 Dec 31, 2017 $4B 0.0% $36.2B 11.0% AdvertisingExpense 10-K Feb 24, 2020
FY2016 Dec 31, 2016 $4B 0.0% $41.9B 9.6% AdvertisingExpense 10-K Feb 21, 2019
FY2015 Dec 31, 2015 $4B +14.3% n/a n/a AdvertisingExpense 10-K Feb 23, 2018
FY2014 Dec 31, 2014 $3.5B +6.1% n/a n/a AdvertisingExpense 10-K Feb 24, 2017
FY2013 Dec 31, 2013 $3.3B 0.0% n/a n/a AdvertisingExpense 10-K Feb 25, 2016
FY2012 Dec 31, 2012 $3.3B 0.0% n/a n/a AdvertisingExpense 10-K Feb 25, 2015
FY2011 Dec 31, 2011 $3.3B +13.8% n/a n/a AdvertisingExpense 10-K Feb 27, 2014
FY2010 Dec 31, 2010 $2.9B +3.6% n/a n/a AdvertisingExpense 10-K Feb 27, 2013
FY2009 Dec 31, 2009 $2.8B -6.7% n/a n/a AdvertisingExpense 10-K Feb 23, 2012
FY2008 Dec 31, 2008 $3B n/a n/a n/a AdvertisingExpense 10-K Feb 28, 2011

What the figure is

Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).

Compared with similar spenders

The 6 companies closest to Coca-Cola in latest-year ad spend.

Rank Company Ad spend Ad / revenue YoY Fiscal year
9 American Express $6.3B 8.7% +3.5% FY2025
10 Capital One $5.9B 11.0% +29.0% FY2025
11 JPMorgan Chase $5.5B 3.0% +11.2% FY2025
12 Coca-Cola $5.4B 11.3% +5.9% FY2025
13 Walmart $5.4B 0.8% +5.9% FY2026
14 Progressive $5.1B 5.9% +28.2% FY2025
15 Nike $4.8B 10.2% +1.4% FY2026

Full ranking of 336 companies · Biggest increases #169

Questions

How much does Coca-Cola spend on advertising?

Coca-Cola spent $5.4B on advertising in fiscal 2025, the year ended Dec 31, 2025, according to its 10-K filed Feb 20, 2026.

What percentage of revenue does Coca-Cola spend on advertising?

11.3% of revenue in fiscal 2025 ($5.4B of $47.9B). The median across the 336 companies tracked is 5.2%.

Is Coca-Cola spending more on advertising?

Yes. Ad spend rose 5.9% in fiscal 2025 from fiscal 2024. It has risen 3 years in a row.

How does Coca-Cola rank by advertising spend?

#12 of 336 US-listed companies with $100M or more in ad spend, ranked on each company's latest fiscal year.

What does Coca-Cola's advertising figure include?

Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).

Source

Filing
10-K for FY2025, filed Feb 20, 2026
Accession number
0001628280-26-010047
Company
COCA COLA CO, CIK 21344, SIC 2080 (Beverages)
Data
SEC EDGAR XBRL company facts, retrieved Nov 4, 2026. Methodology.
Cite
Coca-Cola advertising spend, FY2008-FY2025. Aleksei Trudov, io.trudov.com, from SEC EDGAR XBRL company facts (latest: 10-K filed Feb 20, 2026), retrieved Nov 4, 2026. https://io.trudov.com/company/coca-cola/advertising-spend/
Download
CSV, all years · CSV, all 336 companies